You know what’s frustrating? Spending hours on SEO, tweaking site speed, polishing content, building links, and still getting fewer local leads than the bakery down the street. What if I told you that a big piece of that visibility puzzle is sitting quietly in your Google Business Profile (formerly Google My Business), waiting to be used?
Spoiler: Most businesses barely scratch the surface of what GMB can do.
If you’re working with a professional SEO company in India, this should already be on your radar. But if not? Let’s walk through the overlooked features you can start using today to boost visibility, build trust, and drive foot traffic (yes, even if you’re mostly digital).
1. GMB Posts: Your Mini Content Hub
GMB Posts are like Instagram updates, but right inside Google Search. You can share offers, updates, event announcements, product highlights, and more.
The best part? They show up right on your business profile in search results.
Use them to:
- Promote time-sensitive deals
- Share seasonal campaigns
- Post behind-the-scenes photos (people love these)
Honestly, it’s free real estate. Why waste it?
2. Q&A Section: Don’t Leave This Blank
This one’s a bit sneaky. Anyone can ask (and answer) questions about your business on your profile. If you’re not monitoring it, you could be losing customers based on misleading or unanswered queries.
Pro tip: Seed your Q&A section with FAQs. Ask and answer the questions yourself, just like you would on a product page.
Think of it as SEO meets customer service.
3. Product and Services Tabs: Showcase What You Sell
Selling candles? Courses? Coaching packages? Then show them off.
Adding products and services helps Google better categorize your business. It also makes your profile more interactive and useful.
Don’t just list names, add descriptions, images, and pricing if you can. This helps drive both click-throughs and conversions.
If you’re aiming to become one of the best SEO service providers in India, optimizing this feature is table stakes.
4. Booking & Appointment Integration
If you offer consultations, reservations, or classes, this one’s a game-changer. GMB lets you connect scheduling tools (like Calendly or Square Appointments) so customers can book directly from your listing.
One less step for them. One more lead for you.
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5. Messaging: Be Instantly Reachable
Yes, it’s like WhatsApp for GMB. And yes, it matters.
Enable messaging so potential customers can reach out directly from your profile. Fast replies = better conversions. Google even shows your response time publicly, so the pressure’s on (but in a good way).
6. GMB Insights: Your Free Analytics Tool
Let me guess: You obsess over GA4, but never glance at your GMB Insights?
That’s a mistake.
Insights tells you how people found you (direct vs. discovery), what they searched for, where they clicked, and whether they called or visited.
It’s like a GPS for your local SEO strategy.
7. Add Business Highlights & Accessibility Info
Those little icons like “Women-led,” “LGBTQ+ friendly,” or “Wheelchair accessible”? They’re not just feel-good badges. They build an immediate emotional connection.
Add every relevant one. It signals values, builds trust, and let’s face it, gives you a leg up in competitive local searches.
So why aren’t more businesses using these?
Simple: They don’t know they exist, or they think SEO is just about meta titles and backlinks.
But any SEO agency in India that knows its job will tell you, local SEO is different, and your Google Business Profile plays a big part in it.
The truth? If you’re not using these features, you’re handing traffic to your competitors on a silver platter.
Let’s keep it real
If you’re serious about being found on Google, especially by local or mobile-first users, then your Google Business Profile shouldn’t be an afterthought.
It’s your digital storefront.
And whether you’re running a bakery or a professional SEO company India startups rely on, that storefront deserves some love.
Need help setting it up or auditing what you already have? Magnarevo’s got you covered.
Because being seen is good. Being chosen? Even better.
About Author
Raised in India, I earned a Masters in Marketing from Swinburne University. Initially in Sales, I pivoted to Digital Media in 2013. Now, as the driving force behind Magnarevo, I leverage my expertise to guide branding and marketing, leading our sales and marketing teams. Keen on collaborations, I guide businesses to elevate their digital presence. Reach out at karan@magnarevo.com. Specialities: Branding, marketing strategy, digital media, ad management, website development, and analytics.