Karan

Raised in India, I earned a Masters in Marketing from Swinburne University. Initially in Sales, I pivoted to Digital Media in 2013. Now, as the driving force behind Magnarevo, I leverage my expertise to guide branding and marketing, leading our sales and marketing teams. Keen on collaborations, I guide businesses to elevate their digital presence. Reach out at karan@magnarevo.com. Specialities: Branding, marketing strategy, digital media, ad management, website development, and analytics.

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How Social Media Signals Actually Influence Your AI Search Visibility in 2026

Search in 2026 is not what it was two years ago. AI search engines are no longer just reading your website; they are reading everything around it, including what people say about you on social media. AI-powered search – Google’s AI Overviews, Perplexity, ChatGPT search is changing how content gets discovered and cited, and social […]

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Why Online Reviews on Google and Justdial Are Underrated SEO Signals?

Why Online Reviews on Google and Justdial Are Underrated SEO Signals?

Most businesses treat online reviews as a customer service matter. Something you check when a complaint comes in, respond to when you remember, and occasionally celebrate when a happy client leaves five stars. That’s it. But here’s the thing – your reviews are doing a lot more for your search visibility than you probably realise.

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How Small Businesses Can Compete With Big Brands Online

How Small Businesses Can Compete With Big Brands Online?

Competing with big brands online can feel overwhelming. They have larger budgets, bigger teams, and stronger brand recognition. But here’s the reality: size doesn’t guarantee dominance in digital marketing anymore. Search engines don’t rank businesses based on size. They rank based on relevance, quality, and strategy. That means a small business with the right approach

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10 Conversion Rate Optimization (CRO) Hacks That Actually Work

10 Conversion Rate Optimization (CRO) Hacks That Actually Work

Getting traffic to your website is only half the battle. The real challenge is turning that traffic into leads, sales, or inquiries. This is where Conversion Rate Optimization (CRO) comes in. Many businesses invest heavily in ads and SEO, but overlook that even small improvements in conversion rate can significantly increase revenue without increasing traffic.

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E-E-A-T in the Age of Deepfakes: Building Unshakeable Trust

The internet has entered a new phase. Artificial intelligence can now generate realistic images, voices, and even videos that appear completely authentic. Deepfakes and AI-generated content are becoming increasingly sophisticated, making it difficult for users to distinguish between genuine information and fabricated content. For businesses, this shift creates a major challenge. Consumers are becoming more

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What Are ChatGPT Ads: A Clear Explanation of the New Ad Format

What Are ChatGPT Ads? A Clear Explanation of the New Ad Format

Artificial intelligence has changed how people search, learn, and make decisions online. Tools like ChatGPT are no longer just productivity assistants. They are fast becoming a starting point for research, planning, and problem-solving. As usage grows, a natural question follows. How will monetisation work inside conversational AI platforms? This is where the idea of ChatGPT

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Brand Mentions vs Backlinks What Matters More Now

Brand Mentions vs Backlinks: What Matters More Now?

The debate between brand mentions and backlinks has been simmering in SEO circles for years, but the question itself might be framed incorrectly. It’s not about which one matters more; it’s about understanding how search engines evolved to interpret signals of authority and trust, and why both elements play complementary roles. What worked when backlinks

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