Why overnight success is not possible in digital marketing
In this blog, we are going to discuss the most challenging thing in digital marketing which is PATIENCE. If you are trying to get your brand presence in digital space, then you have landed on the right blog. We greatly recommend checking our other articles on digital marketing.
The first thing is to KNOW YOUR BUSINESS GOAL for digital marketing. In this step, you identify why you want your brand to be on social media. Is it because you are launching a new product, you want to reach out to more people (brand awareness) or maybe you are looking to generate leads? The end goal of digital marketing should also be a part of your strategy for business. Finding your goal is very important because the content you are going to produce will be around that goal and it will help your audience to connect with you.
Just like a successful business takes time and patience, similarly, digital marketing also needs the same. You are providing the audience with content without asking anything in return. This goes on for not days or weeks, but months. After several months of giving them content, you finally ask them for something. You are providing exclusive content for like 8 months and interacting with them until you finally have a leverage. For example, you have been providing information for months about ingredients that go into making your product and now finally you want all your followers to buy that product because you have made the ingredients valuable by writing about it for months. It is like building a relationship. Your audience has taken their time out to read and to comment on it. Value their time and opinion. It cannot happen overnight or in weeks.
Engagement and reach matters
It gives immense pleasure to have 1 million likes on your Facebook page with over 1000 posts. But, what if you have just 10 comments with so many page likes and posts. It is useless. Your audience is not valuing the content that you are throwing up on your website or social media. Social media engagement matters. Having 1000 likes on your page and getting 20 comments for every post you publish is way better. There are many articles that speak on the value of engagement in social networks.
Intense competition in digital marketing also makes it difficult for new brands to rank organically in a brief amount of time. Create engaging content on a regular basis may improve the ranking significantly but it is not going to happen in a month’s time. If you want to compete then be ready to spend some really good amount in paid ads. Create a plan and beat the competition with a digital marketing strategy.
Good content takes time
Having a good content marketing strategy is not enough. Implementing and creating great content remains a great challenge for digital marketers. Content will work only which connects with the audience by storytelling. Good content does work and the brands that have spent considerable time exploring unique content achieve their digital marketing goals faster.
While the pressure on a digital marketer or Digital Marketing Agency to produce immediate results is a lot, with a good strategy and a good amount of patience, your brand will be a champion and cultivate relationships with the audience.