Why is newsletter marketing important for any organisation
Is it just a business tradition to send a newsletter to your clients or it is actually imperative to your company’s growth? You probably don’t know why you have to do it but you do it anyway. One of the greatest importance of the newsletter is that it informs the client on current happenings and holidays that are coming up. It also serves as a means to convince and educate your clients on why they should work with you or choose our product.
This marketing strategy is a very important tool for connecting with people because, well… who doesn’t have an email address? Email has slowly found its way to our lives and it has become a big part of our day to day activities. We read emails, get motivated and look forward to the next email. It is very easy to reach specific customers using email marketing. Personalizing an email, tailoring it to what the customer likes and relates with makes communication easy.
6 REASONS WHY YOU SHOULD CONSIDER EMAIL MARKETING
1. Easy Communication with Targeted Customer
General emails are very difficult to personalize especially when you are trying to communicate with everyone at once. You will soon realise that everybody has different likes, dislikes and interest. Using newsletters, you can design the information to suit the interest of your target customers like what they enjoy, highlight holidays and other news of interest.
2. Everybody Likes News Letters!
Even though you may not send campaign emails to everyone, it doesn’t mean that everyone cannot enjoy your newsletter. Apart from having a rich content that people love, you can easily integrate vital information about your product and services in the newsletter thereby attracting important clients. This information attracts and convinces clients to actually listen to what you have to say and making them want to stay up to date with your newsletter.
3. Wider Reach
Like I said before, everybody has an email address. Newsletters make it possible to reach people far and near, local and worldwide. The internet is an amazing marketing platform and every email is a means to an end. Emails allow a potential client to get news and a piece of what your company is all about. It gives you the means by which you provide the value of your company to people all over the world with just a click of a link in the letter.
4. Knowledge Exhibition
By adding outside news and blog link, you have proven that it’s not just about your company. You have shown then that you also care about their needs and wants rather than forcing your products down their throat. You can include important news thereby showing your knowledge of the industry and also giving relevance to the other things that will one day benefit you.
5. Mobile Device
Everybody has one. The mobile device has become so common that immediately a child becomes aware of its environment, he is given a mobile phone. It is very easy for people to check their mobile phones for email than their laptop. From the waiting room in your manager’s office to the line at Starbucks, everybody is checking their phones for email. Even with the growing popularity of social media, emails have been prevalent and still hasn’t been pushed aside because of its relevance.
With email marketing soft wares, you don’t have to guess if your email popularity is growing. With the links embedded in the email, you will know who opened the email, when the links are clicked and when people unsubscribed. Therefore, you can either up your game or change your approach.