5 Reasons Why Email Marketing is Important for Small Businesses
Before we get into the role of email marketing in digital marketing, do you know approx. 73 % of B2B businesses use email as a most prominent form of communication? Despite that fact, there are sceptics who say, the time is over for email marketing. Are they right?
No, they don’t understand the power of emails. Developing an effective email marketing strategy with the help of a Digital Marketing Agency in Andheri is the best way to engage and interact with your target audience in a customised manner.
As a leading digital marketing agency, we at Magnarevo IND have come up with email marketing, and 5 powerful reasons to choose that.
What is email marketing?
Email marketing is a strong direct and digital marketing channel that utilises email to advertise your company’s goods or services by incorporating automation efforts. It also assists you in making your consumers aware of your newest goods or offers along with spreading brand awareness.
Through email marketing, businesses target customers for generating leads, creating connections, and keeping consumers engaged between transactions and all that at a low cost.
Benefits of email marketing,
Maintain communication with your target audience:
Emails help in being in touch with your consumers along with giving the option to consumers for checking it as and when they want. Those who subscribe to your emails already show their inclination towards your business. By sending regular emails, you remind yourself that leads to increased consumer connect.
High penetration of mobile phones and low internet cost has added icing to the cake. Now over 90 % of internet users prefer mobile in accessing their emails, social media accounts and searches for its flexibility. Email-id is the one thing that is a must for every smartphone.
So whether customer like it or not, email is always with them on their mobile which must be considered while developing an email marketing strategy. That’s why, well-designed emails convert at a greater rate on mobile than on any other media.
A cost-effective way to engage with people:
An email has been a medium of communication for a long time, nearly 40 years in fact. We’ve all been taught to respond to emails in some way- respond, forward, click-through delete, purchase something, join up, and more.
Do you really think, any other mediums invite such an engagement? No that’s why email marketing was responsible for almost 25% of sales last year in the USA.
Moreover, email marketing is cost-effective. For less than a penny for each email, you may reach a big number of people. Interested in tapping the email marking? Although there is a big return on investment you put into having an in-house digital marketing team but the return is always high. Still, not every business may afford it.
Especially for small businesses, hiring someone to handle these efforts may be a good option. Contact a result-oriented Digital Marketing Agency in Borivali and enquire about the process.
Easy to measure via tools:
There are a plethora of paid and free tools to monitor bounce rate, delivery rate, click-through rate, unsubscribe rate, open rate and more once the email campaign has been launched. This way, you get a better idea of how your email campaigns are doing and which ones you should change or eliminate entirely.
Having email marketing is not enough, you need to have a proper reporting system to understand the insights. Being a leading email marking and SEO Company in Andheri, we provide a fortnight progress report on marketing campaigns in easy to grasp manner.
There is not an ideal benchmark for email marketing as it varies on your sector and target audience. However, in the form of real conversation, results are always supreme with email marketing.
Best way to target the intended audience:
Even small businesses may target their clients by segmenting them into relevant email marketing lists. Customers want knowledge to progress to the next step of the purchase cycle, and the correct content may help them do so. It’s all about getting these leads through your sales funnel as effectively as possible.
The essential point is that your prospective consumers are at various phases of the purchasing process. Furthermore, they are from different demography, age group, preference and other parameters. Email marking assists in targeting customers in both segregated and centralized ways.
Highly helpful in brand awareness:
Contacting Social Media Company in Malad is not the only way to spread the brand. By being top of mind, email marketing allows you to enhance that degree of interest and brand recognition. Email marketing to highlight your involvement in the community. Irrespective of customers day to day routine, you reach out to them and remind them about yourself.
Final word
The statics shows that over 91 91% of consumers use email. Do you need anything else to push yourself for availing yourself of the email marketing service from Magnarevo IND -a reliable Social Media Marketing Agency in Andheri.
We offer free consultancy services on all types of digital marketing services. So call us now and let us take your business to greater heights together. We’re also a Google certified PPC Services Company in Mumbai.
