What is Dark social and how is it affecting your business?
A term tossed around since 2014, yet less known to the online business world, Dark Social Media is affecting today’s highly thought-out online strategies in many ways possible. Dark Social is a complex term to understand. Your investment towards optimizing your business by choosing Magnarevo Pvt. ltd. one of the finest social media marketing companies in Mumbai, does not go in vain if you understand the concept through a marketer’s end.
Let us consider a scenario where you share a video link you like with a friend as you want to discuss it in private. What you do is you share it via a private messenger application such as WhatsApp. We all have done this, and thus we all have used `Dark Social Media’.
Dark media is basically a term that defines our sharing of what we like or want to talk about, through a source that is private. The Social media marketing companies in Mumbai have the task to analyse the data that brings traffic to your business. Although the privately sent links bring you traffic or consumers, it gets hard for the social media management team to track this `Dark’ data.
Preference of sharing the Information.
It’s a well-known fact now that sharing on social media has gone down. Are people sharing less? No, that will never happen. The change is in the way these links are being shared. The talks are getting private and so is the sharing. This sharing is dark in nature as they don’t give away any data back to the analysers. According to the data on beloved
data-loss itself, 64% of the sharing has increased on private messengers. These messengers are known as dark social media.
Darker ways for your business?
Companies like Magnarevo Social media agency , work immensely towards your digital success, by measuring your brand’s data and its reach. This information is necessary to identify the digital strategies that get you traffic and what doesn’t. This is crucially important considering the future of your brand. The database won’t allow you to have a particular customer base that you could continue targeting if it is so much scattered or lost due to Dark social media. The multiple sources of data can create problems in the decision making and our media campaign.
It may also work in your favour.
The way it works is still mysterious due to its abundance. But it may help you locally to have a greater traffic influx for your business. It is free publicity in work, that carries your brand to unknown audiences. Although it isn’t well organized, it is very effective for present results. Despite all our identification of its problems, it is not slowing in the coming years. In fact, the amount of personalized sharing apps is on the rise and Dark social media is going to rise.
Who can help?
There are strategies that work to identify or curb dark sharing. URL shorteners, sharing widgets, and the use of other tools are also possible. You need to choose experts to identify and work on this leak and that is why you need to hire one of the best social media marketing companies in Mumbai.
Starting with Magnarevo social media agency provides you with knowledge transparency and also apt solutions for your brand. As we look to optimize and sustain your business for the challenges ahead, we make sure you never go unvisited.