Traditional Marketing v/s Digital Marketing
Marketing is very important component for the growth and survival of an organisation.
It is used for generating new customers and helps in turning customers loyal towards the organisation. Marketing helps in creating image and value for the brand. A wise entrepreneur will always set separate budget for their marketing goals and objectives. However, it’s hard to allocate effective budget for digital as well as traditional marketing. To make it easier, here are the benefits of digital marketing over traditional marketing.
Traditional marketing refers to any type of promotion, campaign, advertisement or strategies through marketing mediums such as newspapers, letters, television, magazines which are being used by the organisations for years now.
Different platforms for traditional marketing are as follows:
- Newspapers
- Television
- Hoardings
- Billboards
- Magazines
- Radio
- Flyers
Whereas, Digital Marketing refers to the marketing or promotion of any product or services offered by the organisation through digital channels such as display advertising, e-mail marketing, social media marketing, affiliate marketing etc. Digital marketing is not just internet marketing, it is a very vast concept with various platforms.
Some of the platforms for digital marketing are as follows:
- Search Engine Optimisation
- E-mail marketing
- Social media (Facebook, Instagram, Twitter) marketing
- Search Engine Optimisation
- Blogs
- Vlogs
- Content marketing
- Business networking sites such as Linked in
- Google analytics
- Mobile marketing
8 reasons why digital marketing is preferred more over traditional marketing are as follow:
Cost benefits
Digital Marketing is comparatively more cost effective than traditional marketing, as it helps to narrow down your target market and has a great reach. Advertising on traditional media channels incurs huge cost, whereas digital marketing is cost efficient in nature. It is even convenient for the freshers or start up companies in reaching their target market.
Real time results
In the comparison between digital marketing and traditional marketing, it is a win for the former one in terms of real time results. Digital media helps to boost campaigns with on time tracking facility, which is very helpful in reforming or refining strategy.
Brand development
Online media helps in building brand image quicker even for the organisations with wide scattered target market. It helps in reaching the target market and helps in generating brand awareness, acquisition and recall. Digital presence also helps in providing quick information about the company or its products and services to the potential customers.
Great exposure
Traditional marketing helps in mass reach but a single medium cannot be used to cover huge geographical region. Meanwhile digital marketing can help in covering huge target audiences without any restrictions on geographical reach.
Higher engagement
Digital marketing helps in generating engagements post advertisement. Digital media helps audiences in reaching the brand which can create an effective two-way communication. It is basically more effective in generating leads followed by conversions.
Strategy modification
Digital marketing comes up with real time result which can help in forming refining or reframing the strategies so that an entrepreneur can meet the organisational goals and objectives effectively.
Smooth analytics
Analytics means the systematic computational analysis of data or statistics. Digital marketing helps an entrepreneur with smooth, quicker and easier analytics.
Faster publicity
Digital marketing brings in faster publicity, notice or attention towards the organisation which a company actually deserves. It helps in creating brand image and reputation which is very essential for fighting competition.
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