Top 4 Reasons Why Your Business Absolutely Requires SEO!
Many people are not aware or either neglect that their business requires SEO for their website because they do not know benefits after it is implemented. Search engine optimisation (SEO) definitely helps website visibility but what is the real value that it provides? Also why digital marketers always force clients to have SEO in their digital marketing bucket?
Below reasons should be enough to implement SEO for your website irrespective of the business size.
Reason 1: Organic search is still the main source of website traffic
Google still leads the organic search market. Other search engine companies like Yahoo, Bing and many others are still far behind in terms of the number of searches as compared to Google. It’s not that other search engine platforms do not contribute to business visibility. However, Google owns around 75% of the entire search market which makes Google a leader. Also, a house that has access to the internet on average visits Google at least once in a day. This is why we must follow the guidelines of Google in order to rank top in searches. Being visible on Google – a trusted search engine definitely will help your brand or business. Good quality SEO and a well-thought website always help your rank better.
Organic traffic is also very important for local businesses. Therefore, our company always stresses SEO for local businesses due to the rise in location-based searches.
Reason 2: Helps to build test and credibility
The aim of an experienced company providing SEO services is to create strong backlinks and easy to navigate website with a great user experience which will make the website easily rank in search results. This ultimately helps to increase brand trust and improves credibility. A website’s authority is determined by some of these factors:
- Improvement in user behavior
- Optimized web pages
- Quality backlinks
Website authority cannot be built instantaneously. It takes time, patience and some solid work.
Reason 3: Affordability
SEO does cost money. However, if calculated in the longer term it is comparatively cheaper. Do not consider this as a marketing cost. It is an investment in true sense. A properly done SEO will reap benefits for years to come. It will only perform better if given proper attention.
Reason 4: You are not winning if you are not on first 3 page searches
Study shows that the first pages in search result page get 40% of the click-throughs while other pages sometimes do not get at all. Therefore, if you are not on page 1, you may not get clicks from your potential clients. So, if you are not on page 1 then you have to work towards that.
Doing SEO for a website will always be important for a brand and its digital marketing efforts. Implementing it in the right way will be the key to success. SEO is a vital part of the digital marketing plan and is critical for the web presence of a brand in this new digital age which is competitive.
Feel free to get in touch with the Magnarevo – digital marketing agency in Andheri for a free website SEO audit.