About the Project
Client: The Wishing Factory, India
Area: Social Media Marketing | Paid Campaign | Email Newsletter
The Wishing Factory (TWF) is an ISO certified (ISO 9001:2015) not-for-profit organisation dedicated to enriching the lives of underprivileged thalassemia patients in India. In less than 5 years since inception, this one-of-a-kind NGO has made huge strides in spreading awareness about thalassemia and plugging critical gaps in the areas of healthcare and education support for the Indian thalassemia community.
The Magnarevo difference
One of the biggest challenges for TWF was a general lack of awareness about thalassemia in India. Rather than employing traditional marketing channels to address this lacuna, Magnarevo and TWF collaborated closely to design a holistic digital strategy targeted at the tech-savvy Indian public. The strategy’s execution has not only improved the public’s awareness quotient but also achieved tangible results in increasing contributions from donors.
Newsletter
Magnarevo designed an email newsletter for TWF featuring a professional layout plus compelling content that communicated the NGO’s aspirations as well as its ongoing achievements. Many critical factors were considered in the design phase including authenticity, accessible language and appealing topics.
Social Media Marketing & Paid Ads:
After a thorough analysis of TWF’s goals and aspirations (awareness, donations, advocacy, education and healthcare support), Magnarevo designed strategic social media and paid ad campaigns to promote the cause and further strengthen TWF’s credibility. We developed a comprehensive plan for posting engaging content that was supported by a number of Indian celebrities and spoke about the unique needs of India’s thalassemia community.
50%
INCREASE IN EXPOSURE
200+
VISIT’S PER DAY
2X
TRAFFIC
Result
With the support of a number of Indian celebrities, TWF’s digital campaigns such as #AadhiwaliZindagiMitao have achieved huge success in spreading awareness about thalassemia in just a few months. Launched on World Thalassemia Day (8 May), the ‘half face’ campaign reached about 60 million people in less than 24 hours of launch. TWF is active on Facebook, Twitter and Instagram and continues to gain massive followership for its cause. Together these efforts have managed to shine a bright light on the growing needs of the thalassemia community in India.
