About the Project:
Client: Shady Gum Garden Centre, Australia
Area: Website | SEO | Social Media Marketing | Google Adwords | Paid Ads
Shady Gum is a highly-respected garden centre near Melbourne that has been offering a broad range of gardening and home décor products to Victorians for decades.
Approach to meet challenges
Tech-savvy Australians usually research available options before they actually step into a garden centre for their particular needs. Knowing this, Magnarevo designed a clean website with creative visual elements aligned with the industry’s benchmarks (green colour, simple font, etc). We also designed attractive newsletters (monthly + event-focused) to keep current customers engaged with the brand. Finally we implemented a 3-pronged social media strategy with content, compelling imagery and paid ads to push Shady Gum’s visibility to the top tier in the Victorian gardening industry.
Magnarevo’s new desktop- and mobile-friendly website for Shady Gum features a professional layout, soothing colours, high-quality photographs and compelling content that communicated its brand aspirations and unique selling proposition. While designing and writing the copy, we considered many critical factors including authenticity, professional language, search engine-friendliness and human appeal. The website includes an easy-to-use enquiry form to encourage potential customers to engage with Shady Gum.
We helped Shady Gum to increase the user experience of their website, making it easier to navigate for smartphone users and created an inbound marketing plan to attract new clients.
Our SEO team did comprehensive research on the top keywords relevant to the gardening industry and incorporated them strategically into the site’s copy. The website is now optimised for discovery and indexing by search engines and humans. For most of these keywords, Shady Gum now appears on the first page of Google when searched by people in Melbourne and surrounding areas. Furthermore, we designed strategic Google ads to promote Shady Gum’s reach and visibility in Melbourne.
INCREASE IN EXPOSURE
VISIT PER DAY
Social Media Management & Paid Ads
Magnarevo designed strategic reach- and lead-focused social media and paid ad campaigns to differentiate Shady Gum from its competitors. In a few months, Shady Gum has garnered thousands of new likes, post engagements and followers on Facebook. It has also generated hundreds of quality leads that have converted into loyal customers and brand advocates.