About the Project

Client: Nanhi Pari Foundation, Mumbai

Area: Website | Social Media Marketing | Paid Ads

Nanhi Pari is an independent not-for-profit organisation dedicated to helping girls reach their full potential and live with dignity. The foundation’s work encompasses awareness, support and research in 3 critical areas, specifically for girl children: Education, Health and Nutrition.

The Challenge

Since inception, Nanhi Pari has faced 3 major challenges vis-à-vis the Indian public:
i) a lack of awareness about its work,
ii) a general apathy towards the plight of girls in the country and,
iii) a shortage of funds to successfully execute its projects.

Approach

Rather than employing traditional marketing channels (low-conversion cold calls, expensive TVCs, etc) to address these issues, Magnarevo and Nanhi Pari designed a holistic digital strategy with 3 major goals – reach, awareness (of Nanhi Pari and the underlying issues it aims to address) and credibility. In less than 3 months, the strategy – backed by close collaboration between Magnarevo and Nanhi Pari – has improved the public’s awareness, lowered their indifference and made a tangible difference to donor contribution levels.

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Home Page View

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Inner page

Website design:

Website design: We designed a website with a professional layout plus compelling content that communicated Nanhi Pari’s aspirations and goals. Many critical factors were considered in the design phase including authenticity, Nanhi Pari’s brand identity, accessible language and ‘Call to Action’ links. The site features photographs of girl children, hard-hitting statistics and soothing pastel colours to indicate ‘femininity’ and encourage top-of-the-mind recognition/recall. The home page with its photo-grid of girl children, quick info and donation links makes it easy to contribute and make a tangible difference to the lives of needy girls.

Website

Mobile View

We helped Nanhi Pari Foundation increase the user experience of their website, making it easier to navigate for smartphone users and created an inbound marketing plan to attract new clients.

50%

INCREASE IN EXPOSURE

200+

VISIT’S PER DAY

2X

TRAFFIC

Social Media Management & Paid Ads

Magnarevo designed a social media strategy to improve Nanhi Pari’s visibility and garner greater support for its cause. Content and artwork is designed around familiar themes like festivals, reverence for goddesses, the critical role played by women in the Indian family system, etc. Our posts and paid ad campaigns make people more sympathetic towards the cause of underprivileged girl children in India. This has made a difference to both Nanhi Pari’s reach and funds.