Instead of simply accepting a brief from MMF, we did our own research to find answers to questions like: are MMF’s solutions more suitable for children or adults (target audience)? What are the potential advantages for corporates and other organisations? How can we create MMF’s social media presence that communicates its expertise and experience? By doing this ‘homework’, we gained a better understanding of MMF’s goals (reach, credibility, conversion) which then enabled us to design a successful and holistic digital strategy.

Magnarevo designed strategic social media and paid ad campaigns to strengthen MMF’s credibility in the Learning & Development space. We developed a comprehensive plan for posting engaging content with creative artwork that piqued the target audience’s curiosity, promoted engagement and encouraged them to sign up for MMF’s services.