

About the Project
Client: Mind Map Factory, India
Area: Social Media Marketing | Paid Campaigns | Website Development
Mind Map Factory (MMF) offers world-class Learning & Development solutions based on scientific research and evidence. Solutions like Dermatoglyphics Multiple Intelligence Analysis (DMIA), DISC personality analysis, and workshops based on Neuroscience, Yogic Science and NLP are becoming very popular in Indian metros. MMF aims to be one of the top providers of these solutions.
Approach to meet the challenge
Instead of simply accepting a brief from MMF, we did our own research to find answers to questions like: are MMF’s solutions more suitable for children or adults (target audience)? What are the potential advantages for corporates and other organisations? How can we create MMF’s social media presence that communicates its expertise and experience? By doing this ‘homework’, we gained a better understanding of MMF’s goals (reach, credibility, conversion) which then enabled us to design a successful and holistic digital strategy.
Website
Magnarevo designed a new website for MMF with a professional, user-friendly layout to communicate its unique selling proposition and solutions portfolio. The site is fully accessible and usable from any device including Smart phones. We included simple ‘Call to Action’ elements on several pages (e.g. Book Free Consultation) plus social media links to encourage greater engagement, conversations and conversions.

Mobile View
We helped Mind Map Factory increase the user experience of their website, making it easier to navigate for smartphone users and created an inbound marketing plan to attract new clients.
50%
INCREASE IN EXPOSURE
200+
VISIT’S PER DAY
2X
TRAFFIC
Social Media Management & Paid Ads
Magnarevo designed strategic social media and paid ad campaigns to strengthen MMF’s credibility in the Learning & Development space. We developed a comprehensive plan for posting engaging content with creative artwork that piqued the target audience’s curiosity, promoted engagement and encouraged them to sign up for MMF’s services.