About the Project
Client: Varsha Kundaikar (LIC Agent), Mumbai
Area: Website | Google Adwords
Ms. Varsha Kundaikar is a senior insurance agent for the world’s largest insurance firm, Life Insurance Corporation (LIC) of India. In addition to her independent insurance sales business, Ms. Kundaikar is also a trainer and mentor and she works with aspiring agents to teach them best practices and techniques that can help them enjoy a successful career with LIC.
Approach to meet the challenge
Life insurance is a mature industry in India but is peopled by a number of young, tech-savvy professionals. As a trainer in this crowded industry, Ms. Kundaikar needed a digital platform to appeal to young, aspiring LICians and promote her training services to them in a way they identified with best. Magnarevo designed a website that did both and went a long way to place Ms. Kundaikar in the top tier of LIC trainers in Mumbai.
Magnarevo’s new website for Ms. Kundaikar featured a professional, user-friendly layout with compelling content that communicated her unique selling proposition as a subject matter expert and LIC trainer. The copy is authentic, professional, search engine-friendly and appealing to human readers. We included simple ‘Call to Action’ elements on several pages to encourage aspiring LIC agents to engage with Ms. Kundaikar directly.
Magnarevo designed strategic Google ads to promote Ms. Kundaikar’s reach and visibility. For the entire period the ads ran on Google, they generated dozens of quality leads that Ms. Kundaikar was able to convert into customers.