About the Project
Client: Ideal Geoservices (IGPL), India
Areas: Branding | Website | Marketing Collaterals
Ideal Geoservices (IGPL) provides comprehensive geotechnical and survey-related services for nearshore and onshore infrastructure projects. Backed by extensive experience, in-house engineering expertise and a state-of-the-art laboratory, the firm provides all types of engineering solutions related to geotechnical engineering.
The Magnarevo difference
Magnarevo worked closely with IGPL to design a powerful and memorable branding as well as digital strategy. The project encompassed numerous elements including logo, marketing collaterals as well as a corporate website that each communicated a well-aligned and coherent brand image to IGPL’s customers and stakeholders.
Logo Build Up
We created a simple logo whose colours and design represent IGPL’s industry. The small image of a compass in the centre of the logo as well as in the company’s name (it replaces the ‘O’ in Geoservices) is a quirky take on IGPL’s corporate profile and future aspirations in the geotechnical engineering industry.
We developed a brand identity that truly represented the brand but was also simple, professional-looking and aligned with industry benchmarks (no gaudy colours!) So we delved into the company’s history and got a good grasp on who they are, what they do and where they want to go. Our approach encompassed multiple touch points such as fonts, colours, sizes and placements for numerous branding elements to form a coherent brand image.
Following our brand strategy exercise, we designed numerous collaterals (business cards, letterheads, brochures, etc) to promote IGPL’s brand and to support its sales, marketing and customer support departments. Each collateral communicates IGPL’s brand personality and communicates its value proposition and brand promise.
Magnarevo designed a responsive, user-friendly website with a professional layout and simple user interface to communicate IGPL’s brand value and product/service portfolio. The site is fully accessible and usable from any device including Smartphones and tablets. Moreover, it is optimised for discovery and indexing by search engines and humans.