About the Project
Client: Giggle Wiggle Indoor Playschool
Discipline: Web Design | Social Media | Brochure design
Giggle Wiggle offers a safe, trusted indoor play environment for children aged 2-12 in Mumbai. Spread over a comfortable 2200 sq ft of space, Giggle Wiggle’s play area has been thoughtfully designed to encourage children to have fun with their friends and parents. The indoor playscape is also offered for children’s events such as birthday parties and summer camps.
The Magnarevo difference
Magnarevo’s objective was to design a digital marketing solution that aligned with Giggle Wiggle’s brand strategy – a fun brand whose goal is to satisfy the play needs of children in a crowded metropolis like Mumbai. Therefore the website and social media presence had to reflect Giggle Wiggle’s offerings by combining fun and imagination (to appeal to children) as well as social connection and safety (to appeal to parents).
We designed a professional-looking, responsive website that combined information about Giggle Wiggle’s services plus a Call to Order page to encourage parents to directly contact Giggle Wiggle via phone or email. The website is fully accessible and usable from any device – including desktop computers, laptops, tablets and Smartphones.
Social Media Management & Paid Ads
We designed strategic lead-generation focused social media and paid ad campaigns to enhance Giggle Wiggle’s online visibility. Many of our campaigns were specifically targeted at stay-at-home mothers. Our inputs increased the site’s organic and referral traffic and also generated 250+ leads and enquiries from interested parents. A robust online presence led to increased word of mouth publicity which improved Giggle Wiggle’s offline engagement outcomes as well.