About the Project
Client: Figure it out.
Discipline: Web Design | Social Media | Paid Ads
Figure It Out, a fully-equipped gym in Versova, Mumbai provides holistic health and fitness services to its members through a process of planning, training, monitoring and consulting. They specialise in fitness and nutrition services administered by experienced industry experts with years of successful outcomes under their belt.
The Magnarevo Difference
Figure It Out was looking for a comprehensive digital marketing package to promote its services to potential clients across multiple points of contact (website, social media and paid ads). With previous experience working with clients in the Indian fitness industry, Magnarevo was well-placed to design solutions for Figure It Out that were not only creative and tactical, but also strategic and informative.
Although Figure It Out is already quite well-known in the Seven Bungalows/Yari Road/Versova areas, they wanted a website that would establish them as one of the premier gyms in Mumbai. We designed a professional-looking, responsive website with an optimal mix of informative text and photos to improve Figure It Out’s visibility in the fitness space. The new website has a clean site structure and is optimised for discovery and indexing by search engines and humans.
Our in-house SEO team did comprehensive research on the Top 7 keywords relevant to Figure It Out and incorporated them strategically into the site’s copy. Once these keywords were identified and included, the updated copy doubled the site’s organic and referral traffic from the previous months.
Social Media Management & Paid Ads
After a thorough analysis of Figure It Out’s target audience and buyer personas, Magnarevo put together a game plan for managing its social media presence. We developed a social media strategy for two platforms, Facebook and Instagram and created a plan for posting content and ads that were not only engaging but also spoke to the needs and challenges of Figure It Out’s client base. In about 2 months, Figure It Out’s cadre of devoted followers on social media has increased 2X.