About the Project
Client: Ensign Safety Solutions
Area: Branding | Website
Ensign Safety Solutions is a highly-reputed firm providing a broad range of products for industrial safety. Ensign’s professionals are committed to helping their clients fulfil relevant safety requirements in their industry and achieve HSE excellence.
Approach to meet the challenge
LOGO BUILD UP
As a fairly new company, Ensign needed a memorable logo to be its ‘face’ of the future. We created a logo that is the perfect mix of Ensign’s name plus the unique qualities it represents – strength, safety, durability and reliability. In short – a superhero!
Blue is the colour of the sky and the sea. It symbolises trust, loyalty, wisdom, confidence , intelligence, faith and truth.
Purple combines the stability of blue and the energy of red. It symbolises power, nobility, luxury, ambition, creativity and dignity.
Futura (geometric sans-serif) font communicates efficiency and forwardness. It captures the spirit of modernity which is the message Ensign wants to communicate to its clients, stakeholders and competitors.
Business cards, Brochures, Letterheads we designed a number of marketing and print collaterals that were congruent with Ensign’s brand personality and image. Like its logo, these collaterals also speak in the same ‘voice’ to communicate the brand’s core values.
Our approach started with the understanding that Ensign’s brand is not limited to its logo or collaterals. Since the brand encompasses others’ perception of the company, Ensign needed a good UI that formed a key part of the user experience. Therefore our design is aesthetic but also simple enough for people to interact with and coherent enough to identify it as part of Ensign’s overall brand personality.