About the Project

Client: Eminent ACCA Academy, Mumbai

Area: Website | Social Media Marketing | Paid Ads

Eminent delivers comprehensive, industry-relevant courses for ACCA (Association of Chartered Certified Accountants) aspirants. Eminent is an ACCA-approved Silver Learning Partner, recognised for providing innovative course delivery and first-rate student support.

The Challenge

There are very few ACCA-recognised and approved Learning Partners in Mumbai. Eminent is one of them and this is one of its USPs that had to be communicated effectively to its target audience (ACCA aspirants). Other advantages like world-class faculty, flexible batches, ongoing student support and industry-focused teaching methods also had to be highlighted – all using accessible, non-jargony and non-preachy language.

Approach to meet the challenge

We started by first understanding Eminent’s target audience (ACCA aspirants), area of specialisation (Finance) and USPs. Then we updated ourselves on current ACCA-related information (course structure, fees, exam pattern, career opportunities, etc) and also researched the industry’s trends, challenges and particular terminology. This knowledge informed both our Content Marketing and Design strategies.

Website

For Eminent to maintain a visible presence among its target audience (Indian ACCA aspirants); it needs a highly-responsive, up-to-date website. Therefore, Magnarevo designed a user-friendly, professional site that gives students relevant ACCA particulars from one place. The site’s structure is simple and well-organised for easy access to information. It is fully-accessible from all mobile devices including Smartphones and tablets.

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Home Page View

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Inner page

Mobile View

We helped Eminent increase the user experience of their website, making it easier to navigate for smartphone users and created an inbound marketing plan to attract new clients.

60%

INCREASE IN EXPOSURE

150+

VISIT’S PER DAY

2X

TRAFFIC

Social Media Management & Paid Ads

Magnarevo’s social media strategy for Eminent is ‘information-focused’ rather than ‘design-focused’. Our social media posts and paid ads have increased Eminent’s visibility among the ACCA student community. In less than 3 months, Eminent has multiplied its social media followers. It has also generated dozens of quality leads, many of which have converted into students.

SMS, WhatsApp and Social Media Campaigns for Seminars

To improve its visibility, Eminent conducted multiple FREE seminars at different locations in Mumbai. Magnarevo designed thoughtful WhatsApp, SMS and Social Media campaigns to promote these seminars and shine a spotlight on Eminent’s capabilities in the ACCA space.

Artworks

Result

Eminent’s conversions have increased 3X due to its website and social media presence. The digital campaigns for free seminars elevated Eminent’s position as a premier ACCA training institute (in less than 2 months). Enquiries from students and parents have increased, and admissions have also gone up.

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