Eka Infra Consultants
Category:Brand Identity & Website
Tools Used:PSD, HTML5 & Angular JS
Date:September 06, 2018
A brand identity should reflect the brand thought and beliefs. At the same time, it should also serve the purpose of informing people about the nature of the brand and its services. So, how do we explain infrastructure consultancy through brand identity?
In order to develop a brand identity that was a true representation of the brand, we delved a little deeper. Into the history of the brand, where they come from, who they are, and where they are going. Finally, we had a list of the key defining factors.
As a brand that offers infrastructure solutions, the logo, fonts, colours, and other visual elements of Eka Infra Consultancy need to reflect that. This is why we took inspiration from Tripundra, and the brand initials. The font and colours used have a friendly appearance.
As a brand identity, the theme maintains a simplistic, no frills and a warm appearance. The three vertical lines symbolise ascent and progress as well as the building of a better future. Infrastructure can be confusing for the common man, so the look and feel has been kept minimal in order to convey the right message.