About the Project
Client: EKA Infra Consultant
Area: Branding, Website, Social Media, Newsletter
Eka Infra Consulting offers design, engineering services and consulting solutions to the infrastructure development industry in India. Through a multi-disciplinary, multi-skilled approach, Eka Infra’s real-world, cost-effective solutions make a solid impact on infrastructure availability and quality in India.
Web Design
Magnarevo’s new website for Eka featured a professional layout that communicated Eka’s brand value plus a simple UI that formed a key component of the user experience. The design is professional-looking and aesthetically pleasing yet simple and uncluttered. It is also aligned with Eka’s overall brand personality as well as its qualities like expertise, innovation and multidisciplinary (as symbolised by its ‘tripundra’ logo).
COLOR PALLETE
We chose golden yellow and black to represent Eka’s brand and its future aspirations. These colours appear on Eka’s website and marketing collaterals as well as its logo and company name.
Yellow is an attention-getting colour. When combined with basic black, the disparity between the two colours makes them easy to see, recognise and remember even from a distance.
FONTS USED
OPEN SANS FAMILY
Open sans (Humanist sans-serif) font has a neutral yet friendly appearance, much like the image Eka wants to project. It is a ‘non-fussy’ font that goes well with the overall appearance of Eka’s brand elements and marketing message.
Marketing Collateral
Business cards, brochures, letterheads, T-shirts
We designed a number of marketing and print collaterals to represent Eka’s brand personality and image. Like its logo, these collaterals also communicate the brand’s core values in a coherent and congruent manner.
Newsletter
We designed attractive newsletters aligned with Eka’s brand colours to keep current customers engaged and to generate more leads among prospects. Each newsletter contains a mix of industry and Eka-specific news (new hires, company anniversary, etc).
