Why are majority companies moving their business offline to online?
A Website is the best platform to showcase your business to attract more clients/customers and to promote and boost your business.
We are in a digital era today where the first thing a customer looks for is a Website to get information about any product. With increasing digital awareness, having a Website has become more of a necessity than choice irrespective of the size of your business. Not having a Website can lead to loss of a major chunk of customer community as well as opportunities for expanding your business. Needless to say that a Website has an infinite reach when it comes to advertising, not to mention the cost effectiveness bundled with it.
Despite the rapid digitization, there are still several businesses that are shying away from building their online presence. This is, in turn, affecting the growth of their business, eventually leading to failure in surviving competition. It is time for these business owners to understand where exactly their customers are and how to enable them to reach you easily. A Website is a simple and cost-effective solution for this problem.
An offline business has defined times when a customer can access it.
For example, 9 am to 6 pm or Sunday closed.
But a Website need not have any such restrictions and allows your customer to reach you anytime and from anywhere over the Web.
Let’s understand better by listing some important benefits of having a Business Website.
Research indicates that the increase in sales/leads is directly proportional to the number of pages in a Website.
The main objectives of a Website are:
- To inform
- To Engage
- To Convert
Websites allow automation of the sales process and for sales to be converted at a much higher rate than traditional sales methods.
A comparative study of offline and online businesses indicates a 40% increase in customer reach by making a business online through a Website. The most common hurdle observed for start-ups is to tap the target customers. It becomes difficult to target more than one type of audience to improve the targets as the business grows. This is easily taken care of by a Website that allows your customers to reach you and get informed about your latest products.
Research indicates that using a business Website enhances business growth by increasing customer reach by nearly 70% as compared to the offline businesses which get around 20% to 30%.
A profit ratio is an indicator of the profitability of a business. It is a known fact that without a proper strategy, it is almost impossible to figure out if a business will make any profit at all. Creating awareness of your business is the first step to business growth, which is why, majority of the companies today are taking their business online. Traditional companies who used to conduct business earlier through a physical location and by phones, SMS, etc. are now building their businesses online to connect with modern customers and to get higher turnover in shorter period. To give their profit ratio a quantum leap, businesses are rapidly going online, which is enhancing profits by 80% and even higher.
With digitization comes the need for speed. Customers want rapid responses to their queries or demands from service providers. A Website is the simplest solution to respond to your customers in real-time to satisfy them, win their trust and increase the credibility of your business. If you simply inform people that you have a support team, they will easily call you bluff unless they see your Website.
A professional, attractive, responsive and user-friendly Website gives the necessary boost to your business.
A picture can speak louder than words. Your Website will provide the necessary visibility to your business to enhance your online presence. A Website will be a one-stop solution for your marketing/branding strategies, campaigns, brand recognition, customer service, client engagement, and other business aspects which contribute to revenue generation. What’s more?? You can take advantage of marketing tools like SEO, SEM, Social media marketing, E-mail marketing and much more to reach your customers in real-time and increase your online market presence. This enables users to find your Website easily and in turn helps to convert a visitor to a buyer.
To build a brand image means to create an identity of your business, different from competition. It is the core element of a company as it allows creating the desired impression on your target customers. Without a strong brand image, even the best marketing strategies may fail to create a strong impact. One of the most important and valuable benefit of having a Website for increasing visibility is that you can reach millions of users with your marketing strategies and enhance your brand image in your customer’s minds. Your brand image will help your business to stand out from your competition.