Effective Digital Campaign Strategies for an NGOs in India
A digital campaign refers to advertising conducted through digital channels such as search engines, websites, social media, email and mobile apps. It is an element of marketing that uses the Internet to promote products and services.
We as a leading Digital marketing agency in Andheri, come up with a blog detailing digital campaigns for NGOs and more. Be with us.
What is a digital campaign for NGOs?
This is the targeted, measurable and interactive marketing of products or services using digital technologies to reach viewers, convert them into customers and keep them for the long term.
All types of businesses keep looking into new ways to compete against the big companies with the right online marketing strategies. Even with a finite budget, businesses get creative and effective ways for promotion at every stage of the buying cycle.
How are digital campaigns useful for NGOs?
A non-governmental organization (NGO) is a voluntary group that aims at ending social evils and is independent of the government. These are non-profit entities that raise money from donations made by individuals, charitable foundations, for-profit companies and governments of different states.
Fundraising plays an essential role for NGOs. Besides traditional ways, digital marketing strategy for NGOs helps them to raise more funds and spread awareness among people. It creates a pathway to attract new donors along with staying connected with the existing ones.
During the Covid-19 pandemic, when everything was in lockdown, NGOs connected with donors to help people in need by digital means. Since the pandemic, the use of digital campaigns has increased by 20%.
What is the importance of digital campaigns?
The scope of digital campaigns is very vast. According to statistics, around 75% of people are connected to the Internet, hence the importance of digital campaigns has risen in the last two years. Contacting Digital Marketing Agency in Andheri for your NGOs is advantageous for the following reasons—
- It is cost-effective and does not require any initial investment.
- The reach is global.
- It engages more customers as it includes multiple types of media such as photos, video clips and audio in marketing.
- It is flexible as it includes banner ads, email marketing, content marketing and social media posts.
- Direct communication with customers can be done easily.
What are the digital marketing strategies for NGOs?
Establishing a digital marketing strategy is the need of the hour. However, without proper strategies, the aims and objectives will not be accomplished and no results will be driven.
The following are the digital marketing strategies required for NGOs—
Search Engine Optimization (SEO):
It is a process of improving sites to increase their visibility when people search for relatable services. It is done by a specific SEO Agency in Andheri such as Magnarevo IND.
We’ve experts with skills, knowledge and experience to optimize a page to increase reach. We’re one of the well-known and result-oriented digital marketing agency in Mumbai.
Pay-per-click (PPC):
It is an advertising method in which advertisers pay each time a user clicks on one of their online ads. It is collectively related to brand awareness, which might result in a great number of sales.
The experts of PPC Services in Mumbai spend an ample amount of time in finding keywords and coming up with a focused keyword for each client. For any types of PPC services in Mumbai, contact Magnarevo IND. We’re a Google certified PPC agency based in Mumbai with long years of experience.
Social Media Marketing (SMM):
It is a technique of using social media like Instagram, Facebook, Twitter, LinkedIn and Pinterest to engage with existing customers and reach new ones. SMM is done by experts for delivering strategies to people around the globe. Social Media Marketing Services in Andheri companies strive to increase the reach of your NGOs to more people.
Content Marketing:
It is a strategy to attract and engage an audience by creating videos, podcasts, articles and small investments in paid social media ads. With content marketing, your NGOs increase the search engine ranking and get more eyeballs.
Email Marketing:
It is a technique that makes customers aware of new stocks, product availability, discounts, coupons, etc. This methodology is quite common for fund-raising campaigns.
Online Fun-rasing campaigns:
It is a method in which multiple types of online methods are used to interact with people, tell them your story and run donation drives and spread awareness.
What are the ways of promoting NGOs on social media?
People of all age groups use social media. Hence, promotion on social media is really helpful and free of cost. The following are the ways of promoting on social media—
1) Post regularly
2) Post interactive content
3) Share more videos
4) Use hashtags in every photo and video.
5) Tag people and donors related to the post
6) Be responsive
7) Hold social work-related contests
Alternatively, look for a dedicated Social Media Marketing Services in Andheri to set up a complete digital marketing campaign including SMM for your business.
Final word
You must have got a good idea about digital marketing strategies and activities for NGOs. We don’t just promote your organization but also help in building an impact and loyalty among the people. In addition to this, wider exposure may result in new supporters and donors.
So what are you waiting for? Feel free to connect with team Magnarevo IND– the best digital marketing agency in Mumbai. Leave your – how to promote NGO on social media, headache to us. We take the NGOs to more places with fully result-oriented strategies.
