Do you know that there is something called as content strategy in digital marketing?
Content strategy is very crucial for management of social media- be it visual, written or any other form. A great content directly affects the growth of your business. Hence, one cannot overlook the steps towards creating good content. Any goal can be achieved through proper planning and execution. Content marketing is no exception. Therefore, one should have a content marketing strategy in place.
People engagement is what your market strategy should focus upon. Only then one can achieve long term success in business. One must know who the audience for your content is. It is not necessary to have identical customers so your content marketing strategy must target more than one type of customer. This can be achieved through customization of the content to maximize the number of possible leads and business growth.
How can your content be distinctive?
A distinctive and special content can increase your ranking as it closely relates to search engine optimization (SEO). This means your content should be exclusive and not duplicate; which has been already published on other websites. If your content is specific and unique, your ranking on the search engine pages improves. Besides, you do not have to worry about being penalized or removed by Google. Imagine the impact this would have on your goodwill and business prospects.
Monitor your results
Feedback can be the best tool for improvement and development. So your strategy should include monitoring the results of content marketing across various platforms. This will assist ascertain the likes and dislikes of your audience, scope of improvement and implementation of various tools or metrics such as consumption metrics and sharing on social media.
Data projecting Consumption metrics
The data can answer many questions and queries that may arise in your mind. Information on number of views can be gathered from Google Analytics. Data can be sorted by various parameters, for e.g. time spent on the respective website, reviews, likes and shares. Thus, this exercise may enable accurate feedback and update.
Sharing on Social Media
Google Analytics enables a detailed analysis about sharing of content on social media. This will confirm the role of your content in engaging the readers. Moreover, the type of content shared, user details, respective social media platform used can also be retrieved. These steps will help you in figuring out the style of content that needs to be generated for positive results. You can also identify the best social media platform suitable to your marketing strategy.
Lead metrics and Sales metrics
For a revenue-based content strategy, it is very important to measure leads and ultimately growth in Sales. If this goal isn’t achieved, your basic purpose of creating a content strategy is defeated. You need to take steps towards increasing engagement with customers.
It is not difficult to create a great content strategy provided you accept the shortfalls and cross all hurdles and then you taste the “ fruit of Success”.