Author: Magnarevo

Are you still wondering what is digital marketing fundamentals and struggling to understand it from various sources available on internet? This article will help you with a framework required to run a successful online marketing campaign for your business. We have made this article simple and have tried to cover major digital marketing fundamentals.

1. Unique, great and fresh content

We have found with our past experiences that businesses do not create fresh content on regular basis. One of the reasons is that they do not have a content marketing strategy. With simple changes in content generation process and a proper content marketing plan, producing content consistently is very much achievable. Businesses should find areas where they can generate fresh content easily. For example, a customer testimonial video from your recent offline activity can be used across different channels. It can be showcased on website, on your YouTube channel, or even social media channels with some nicely designed artwork. The content you create should be around your consumers so that they can connect easily. You can learn how to have a content creation strategy with these easy tips.

2. Importance of website for business

Consider your website as a tool to archive all your content at one place in a proper or more categorized way. Some people have started to neglect website for business, primarily because they feel social media channels are sufficient to showcase their work and reach masses. However, social media platforms are very cluttered and are not able to provide search related queries to a potential customer, nor you can redirect a search related query from Google.

A simple and good-looking website for online business can be created by using online platforms like Wix or even a theme from WordPress.org. The technical skills required to operate these platforms are of low level. Check this article about website design and how it can improve your business.

3. Attracting more visitors

The sole purpose to write quality content and publish it across all channels is to attract more visitors. You would like to see increase in number of visitors on regular basis and this is possible only when you publish content with a proper strategy and targeted keywords that you might have researched which producing content.

4. Creating a digital and social brand

The term digital or social brand has only come into existence in last 5 years. Not many institutions have articles about digital branding or teach digital branding strategy due to its relatively new nature. Also, digital branding is very dynamic. The term dynamic here points the ability to change the positioning of your brand in a matter of months. Digital branding or digital communication are one and the same or somewhat similar. It is basically your digital assets that you will use to communicate through multi channels or other online engagement programmes.

5. Tracking your digital campaign

The great thing about digital marketing is its ability to implement and track advertising metrics for online campaigns. Most of your digital ads would be able to provide you with numbers in a matter of hours if not minutes. You can do a lot of things with those numbers. Most important of all; get your ROI. You can start this by looking at google analytics or Facebook analytics depending on the campaign you are running. Try to identify user behavior from those analytics. For example, learn at what time during the day your posts reached more people.

In summary, success of digital marketing will be possible by integrating various online channels. An integrated and focused approach by keeping in mind these digital marketing fundamentals will enable you to establish a great online brand and will start giving your conversions over a long run.

Content marketing is a very big commitment, but it can be achieved if you plan and execute a content strategy which is competitive and without any flaws. All you need is a great vision in creating a perfect content.

One has to review the most common content strategy mistakes and identify ways and methods in rectifying them.

No concrete plan in place

Planning and execution of an effective Content is very important. Your plan must include clear goals and objectives and methods for achieving them. Your actions should be pre defined and executed in the right direction. Content marketing is not just creating content marketing strategy and have great expectations from the customers. The readers may read it, but this may not necessarily lead to conversion. Hence, it is necessary to set up a concrete plan.

Monotonous content

Imagine reading the same old content over and over again with no variety. This content strategy mistake may make your content monotonous and lack people engagement. It can be made interesting by including whitepapers, webinars, case studies, memes and so on.

Out of the Box Thinking

Many Companies follow the same old strategy where they use their websites for sharing latest developments within. For example, press release or changes in the organisational chart. Now why would readers spare time from their busy schedule and read about your Company on your website? Here, content marketing needs to be approached with “Out of the Box” thinking.  Knowledge about the expectations, problems of the target audience, creating content marketing strategy that can be interesting are few measures which can bridge the distance between the Company and the customers.

Content isn’t helpful

How can you create content marketing strategy which is user friendly and can be useful to the customers?  This need knowing your users, understanding their requirements and answering their questions. If this is not taken care of, the user will be compelled to search other sources.

Focus on knowledge sharing and then selling

Focus on educating your reader by providing necessary information, clearing doubts rather than selling your product to them initially. Thus, enabling trust between your business and prospective leads.

Unreliable source of information

This will be the biggest blunder and can create a negative impact on your image. You have to be very clear with your content and make efforts in making your content more reliable and trustworthy.

You are not clear with the role of content

Do you know what role your content has to play?  If you are not clear, you won’t understand why and for whom you are channelizing your efforts.

You aren’t using SEO to drive traffic

SEO will help increasing the volumes of users. Moreover, SEO is not confined in just using keywords or phrases for topping the spot in the SERPs. You have to use them consistently.

Conclusion

You should minimize mistakes in content marketing and rectify the ones already committed. Hope these tips will help you realize the importance of an organised approach to content marketing strategy.

Do you know that there is something called as content strategy in digital marketing?

Content strategy is very crucial for management of social media- be it visual, written or any other form.  A great content directly affects the growth of your business. Hence, one cannot overlook the steps towards creating good content. Any goal can be achieved through proper planning and execution. Content marketing is no exception. Therefore, one should have a content marketing strategy in place.

Target Audience

People engagement is what your market strategy should focus upon.  Only then one can achieve long term success in business. One must know who the audience for your content is.  It is not necessary to have identical customers so your content marketing strategy must target more than one type of customer. This can be achieved through customization of the content to maximize the number of possible leads and business growth.

How can your content be distinctive?

A distinctive and special content can increase your ranking as it closely relates to search engine optimization (SEO). This means your content should be exclusive and not duplicate; which has been already published on other websites. If your content is specific and unique, your ranking on the search engine pages improves. Besides, you do not have to worry about being penalized or removed by Google. Imagine the impact this would have on your goodwill and business prospects.

Monitor your results

Feedback can be the best tool for improvement and development. So your strategy should include monitoring the results of content marketing across various platforms. This will assist ascertain the likes and dislikes of your audience, scope of improvement and implementation of various tools or metrics such as consumption metrics and sharing on social media.

Data projecting Consumption metrics

The data can answer many questions and queries that may arise in your mind.  Information on number of views can be gathered from Google Analytics. Data can be sorted by various parameters, for e.g.  time spent on the respective website, reviews, likes and shares.  Thus, this exercise may enable accurate feedback and update.

Sharing on Social Media

Google Analytics enables a detailed analysis about sharing of content on social media. This will confirm the role of your content in engaging the readers. Moreover, the type of content shared, user details, respective social media platform used can also be retrieved. These steps will help you in figuring out the style of content that needs to be generated for positive results. You can also identify the best social media platform suitable to your marketing strategy.

Lead metrics and Sales metrics

For a revenue-based content strategy, it is very important to measure leads and ultimately growth in Sales. If this goal isn’t achieved, your basic purpose of creating a content strategy is defeated.  You need to take steps towards increasing engagement with customers.

Conclusion

It is not difficult to create a great content strategy provided you accept the shortfalls and cross all hurdles and then you taste the “ fruit of Success”.

In today’s digital world, Content Marketing plays an important role in building trust and goodwill with your existing and prospective customers. You have to make sure your marketing strategy focuses on providing an effective, reliable and creative content to a target audience in order to bring in new customers. Hence, Content Marketing has become one of the most effective ways to divert leads and increase sales.

What makes a great content?

Originality is the key word. Only then your content will be of interest to the target audience. If you share your experience and knowledge in your blogs, articles on other sites, videos and photo galleries and more. Knowledge sharing through your content can facilitate new leads, peers, business partners and so on.

Accuracy builds trust

Content marketing is the lifeline of any digital business. People are looking out for information which is beneficial. So, you have to provide authentic and accurate information which is useful and can be implemented. Hence, content accuracy can create a positive impact on your business. Any discrepancy may result in loss of business and goodwill.

Value addition and audience engagement

Great content should always be practical, user friendly and enriching. This will help add value in people’s life. Its the best way to show your expertise. Value addition plays a vital role in your business strategy.  If your content doesn’t engage or interest the audience, it will have a direct impact on lead conversion and possible sales. So, make sure your content provides what people actually want to consume.

Clear, concise and compelling

Your goal should be to occupy a space in your customer’s mind.  The information you provide should be clear, concise and reliable. The reader must find it useful, enjoyable and inspiring. It is not about what you convey, how you are conveying is what matters. Today’s audience wants to learn and be educated before proceeding with any purchase. So create content that reaches them easily and clearly.

Great headlines and Titles

In the absence of good titles or headlines, it will be difficult convincing the audience why they need to read or continue reading your content. Make sure you write titles and sub headings that are catchy and powerful. Creative headlines will increase their curiosity and make them read further. They may share your content to their friends and other groups even without reading.

Interactive and Actionable content

One can initiate a two-way interaction with the readers provided their content is actionable and interactive. The best part is this will encourage the readers to respond promptly and action immediately. They can follow the guidelines smoothly without any confusion. Hence, it is very important to create and promote interactive and actionable content.

Keep updating, posting videos and images

Search engines promote sites which are updated regularly. Adding images and videos can facilitate better learning and understanding. Only reading may sometimes get boring and fail to catch reader’s attention.

Be passionate about writing your content and see how it grabs reader’s attention. A great content is magical!

E-Commerce is now synonymous with online shoppers. However, there is more to E-commerce than just online shopping. It has shaped the way products are bought and sold, it has reshaped and redefined the word ‘convenience’. It has enhanced people’s purchases much more than it was traditionally. Therefore, it only makes sense for companies and organizations to pay keen attention to the growing trends in the E-commerce category.

1. Personalization

Personalization by itself is a quite broad category, however, in brief, it involves paying attention to data. Data is constantly being picked up based on customer usage and preferences. This involves determining the preferred searches, pricing benchmarks, geographic location preferences, customer segments and much more. Therefore, it helps to get into the mind of the user and doing half of the work for them. Because of this, every user will experience a much more personalized experience on what they prefer and what they do not.

2. Improved Customer relations

CRM has enhanced and will continue to enhance rapidly with the growth of the E-commerce platform. No longer can organizations afford to have delayed response times to problems. Online retailing allows immediate feedback to be provided to the company. This could be used to improve the current managing strategies and troubleshoot glitches if any. One of the benefits is that the problem can be caught right at the beginning of the chain, instead of it snowballing into something major. This has been effectively in place as SMS feedback, online customer complaint generation or simple data analytics based on traffic and views, etc.

3. SEO and Content

Delivering the right message across is the most important thing when it comes down to branding. A brand identity is defined by how a brand is placed online and how well it is being received. This SEO and Content now places a major role in carving a place for yourself in the online space. Content can drastically improve your visibility and thus enhance your E-commerce response.

4. Email Marketing, Influencer marketing

While email marketing may not be new to you, but doing it right is what it is all about. Email marketing helps you in having a direct connection with the customer. It helps you reach a wider customer base and hence eventually boosts the business drastically. Another option is the influencer marketing strategy. This is a rather new trend that has witnessed a steep increase. With a group of micro-influencer, one can boost their E-commerce growth drastically. Nothing works as well as a word to mouth marketing. The right people promoting your product will give you more leads than a general marketing strategy.

These are some of the growing and upcoming trends that are ongoing globally. Companies must watch out for these are also follow these to directly impact their business more positively. E-Commerce has been popular in the B2C category, however, there has been a marked rise in the B2B E-commerce category as well. It’s time to leverage the internet to your advantage.

We at Magnarevo, web development company in Mumbai can help you out in building the best bespoke E-commerce website for your business.

Is it just a business tradition to send a newsletter to your clients or it is actually imperative to your company’s growth? You probably don’t know why you have to do it but you do it anyway. One of the greatest importance of the newsletter is that it informs the client on current happenings and holidays that are coming up. It also serves as a means to convince and educate your clients on why they should work with you or choose our product.

This newsletter marketing strategy is a very important tool for connecting with people because, well… who doesn’t have an email address?  The email has slowly found its way to our lives and it has become a big part of our day to day activities. We read emails, get motivated and look forward to the next email. It is very easy to reach specific customers using email marketing. Personalizing an email, tailoring it to what the customer likes and relates to makes communication easy.

6 REASONS WHY YOU SHOULD CONSIDER NEWSLETTER OR EMAIL MARKETING

1. Easy Communication with Targeted Customer

General emails are very difficult to personalize especially when you are trying to communicate with everyone at once. You will soon realize that everybody has different likes, dislikes, and interests. Using newsletters, you can design the information to suit the interest of your target customers like what they enjoy, highlight holidays and other news of interest.

2. Everybody Likes News Letters Marketing!

Even though you may not send campaign emails to everyone, it doesn’t mean that everyone cannot enjoy your newsletter. Apart from having rich content that people love, you can easily integrate vital information about your product and services in the newsletter thereby attracting important clients. This information attracts and convinces clients to actually listen to what you have to say and making them want to stay up to date with your newsletter.

3. Wider Reach

Newsletter marketing strategy

Like I said before, everybody has an email address. Newsletters marketing makes it possible to reach people far and near, local and worldwide. The internet is an amazing marketing platform and every email is a means to an end. Emails allow a potential client to get news and a piece of what your company is all about. It gives you the means by which you provide the value of your company to people all over the world with just a click of a link in the letter.

4. Knowledge Exhibition

By adding outside news and blog links, you have proven that it’s not just about your company. You have shown then that you also care about their needs and wants rather than forcing your products down their throat. You can include important news thereby showing your knowledge of the industry and also giving relevance to the other things that will one day benefit you.

5. Mobile Device

Everybody has one. The mobile device has become so common that immediately a child becomes aware of its environment, he is given a mobile phone. It is very easy for people to check their mobile phones for email than their laptops. From the waiting room in your manager’s office to the line at Starbucks, everybody is checking their phones for email. Even with the growing popularity of social media, emails have been prevalent and still hasn’t been pushed aside because of its relevance.

6. Measurable

With email marketing soft wares, you don’t have to guess if your email popularity is growing. With the links embedded in the email, you will know who opened the email, when the links are clicked and when people unsubscribed. Therefore, you can either up your game or change your approach.

The beauty of email and the benefits it has is immeasurable.

Get in touch with us for best Digital Marketing Agency in Malad Mumbai, India

Marketing essentially encompasses being able to communicate. While a majority impressionable population uses the internet, the jump to digital media was the obvious push that the marketing sector required. Now, the world has begun to communicate with each other like never before all thanks to the extent, penetration and reach of Digital marketing.
We at Magnarevo are amongst the global influencers that offer Digital Marketing courses. This leads us to take special interest and expertise in understand this foray in-depth. Magnarevo’s market analysis states that the need for digital marketers has been at an all-time high. The expectation therefore has been more challenging and focused. Only those candidates who can successfully offer their experience and skills in digital marketing stand a chance to take on this Glitzy sector.
Interviews have broken norms by having out of the box business plan presentations and more. Trends are now leaning towards digital producers, content developers, and mobile application developers. Skill set that enhance creativity while capturing business such as SEO, Content writing social media marketing are now indispensible tools to predict growth.

Trending skills for trending marketing are:
•Digital Producers
•Content Producers
•Paid Search Executives
•Digital Campaign Managers
•Digital Marketing Coordinators
•Digital Marketing Managers
•Marketing Managers with specific industry experience
•Marketing Coordinators and Executives

The core of a great marketing campaign is always a good brief and great research to back that up. Paid search executives are highly sought after in any reputable digital marketing agency. Digital campaign managers and Digital Marketing managers are a must have asset. Complete focused attention to every campaign that targets multiple channel campaigning is the key role of these manager.

Creativity is the key to any marketing pitch, digital marketing professionals as well as employers understand that creative freedom is both expected and demanded. No amount of knowledge is enough, there’s always learning and growing. Up-skilling is a must have basic characteristic that future digital marketers are aware of. Owing to the constantly upgrading technology and trends, being up-to-date is fundamental.

Holistic growth is a catalyst for every candidate. Digital marketing candidates are now looking for a conducive environment to work in. This includes flexibility both creatively and physically i.e. in terms of working conditions. With increasing digitalization, the need for convenience has also hiked. Candidates are aware and actively seek training and development, an ethical work culture and a sound salary structure.

The global digital marketing scenario has seen a hike of over a whopping 1000% between 2000-2018. All thanks to the availability and reach of the internet. This demand is met with the growth in numbers of digital media professionals who deliver excellent quality of work relentlessly.

Would you step out for a business meeting looking unkempt? Then why would you launch an online business without a properly designed website? Your website is the first thing potential customers see. So, it makes perfect sense to ensure that you put your best foot forward. In this digital time and age, an appealing, easy-to-navigate website is a valuable asset to your success. But how to know which web design tactics are the most effective. Digital trends in web designing and UI/UX change every other second. So, it’s important that you keep up with all the updates about boosting your website and enhancing the design. Fret not; we’ll guide you through it all.

Design fundamentals

Be purposeful

Apart from giving people an insight into your business, one of the main goals of your website is to attract active customers. Here are a few ways to do that.

Landing page An easy to navigate and informative landing page with a direct call to action can lead to more customer conversions. It should answer two simple questions – what is it that you want your customers to do? and why should they do it?

Registration forms When it comes to these, simplicity is the key. Customers prefer simple forms. So, keep it short.

Directional cues Include elements that subtly guide visitors’ eyes to the things you want them to see or do. This serves as a good way of leading visitors towards conversion.

Easy to spot tabs All vital information should be easily spotted and accessible to visitors. Nothing turns away potential customers faster than a non-responsive and confusing website. This is why important tabs should be visible in the first scroll at the top of the screen.

Brand Aesthetic Ensure that your website conveys the same message visually and through words. The right look and feel can help sway visitors into becoming customers.

Be user-friendly

Apart from being purposeful, your website needs to be user-friendly. Without a good user experience, even the best products will fail to draw traffic. So, remember these four key things:

Navigation Is the site easy to use and search? Can you locate important tabs and links? Ensure that the answers to these questions are positive and that all information about your business is readily available at first glance for a good experience.

Readability Sure fancy fonts might feel like a good choice. But not when they compromise on the readability. Apart from the font choice, pay attention to the colour scheme and font size for Here’s a useful tip: avoid obnoxious colours for text, and when in doubt, go with black or white.

Load Time How long does your page take to load? Any longer than 10 seconds would lead to visitors losing interest.

Clean & Simple Design Keep the design uncluttered, organized and consistent. A minimalistic design seems appealing and attracts more visitors.

Be responsive

You never know which platform visitors will access your site on. At such times a responsive web design works in your favour. It ensures that your design is effective on smartphones, tablets, and mobiles apart from computers.

It’s important to search engines as well, as you get the chance to outrank your competitors.

But mobile-friendly site and a responsive site are quite different things. A responsive design changes its size and layout depending on the device making it mobile-friendly. But a mobile-friendly site that loads on mobile devices doesn’t always mean it’s responsive.

So, it’s a good idea to incorporate both of these aspects into your web development.

Why be responsive?

Incorporating a responsive design into your site’s code rewards your company’s rankings on search engines by being SEO friendly.

With mobiles gaining preference over computers in terms of usage, being mobile responsive has become very important. If left out of your site’s code, nearly 60% of Internet users won’t be able to find your site in a search.

Use this Google tool to check and see if your site is responsive.

What do the numbers say?

•       77% of agencies believe that poor website design equals a weak client (via Society ofDigital Agencies)
•       48% of people cited a website’s design as the number one factor in deciding the credibility of a business (via IronPaper)
•       Users form an opinion about your site’s appearance within .05 seconds post loading. (via IronPaper)
•       38% of people will stop engaging with a website if they think the layout or content is unattractive (via Adobe)
•       13% of adults access the internet only on their mobiles, while 11% access the internet through desktop (via Hubspot)

Connect with us to expand your digital presence. Call us 1800 258 3141 or mail info@magnarevo.com

Let’s understand 

What IS BRAND IDENTITY?

The three key terms “brand,” “branding” and “brand identity” are sometimes treated as an interchangeable, but it’s not. To build a great brand for an organization you need to be aware of these 3 terms.

BRAND:

A brand is a unique symbol, name, design, term, logo, or mark that distinguish an organization from its rival in the eyes of the consumer.

BRANDING:

Branding is a process which involves creating a unique name, design, symbol or an image which differentiate and identify of a product from others product.

BRAND IDENTITY:

Brand identity is a collection of all the brand elements ( such as design, logotype, symbol, name, colors etc.) that together create the right image to the customer for that organization.

Brand identity is what makes a company instantly recognizable to the eyes of target customers.

An entrepreneur can make these brand identity related mistakes:

• Not being transparent about products or services
• Overdoing Ad campaign
• Not defining clear brand Identity or poor brand guidelines
• Unnecessary funding on branding agencies with limited resources which neglect to give a strong first impression to potential customers

Tips for Building a Strong Brand Identity

1. Research and know your marketplace

First, you need to find out what your competitors are doing ? what they are struggling with? How does your customer see you V/S your competitor? Are they aware?  What are there brand strategies?

Research in brand building helps you create a brand persona, it clears the picture of what exactly your brand is…

• Who is your Audience?
• Branding of your competitors

Only brand research is the way to effectively assess where you stand.

2. Brand Should Reflect Who you are

You should think hard about these:

• What actually your customers want?
• What do they want to experience?
• What are their expectations?

You should create an emotional connection with your customers and help you cultivate your unique identity. Everything from your logo, tagline, message, voice, and personality should reflect your mission.

3. Logo

After research and brainstorming, now we start the real fun:

A logo is a design or a small symbol which is adopted by an organization to identify its service or product. A logo is the most identifiable part of a business. Some of the biggest household names have very iconic logo which are instantly recognizable worldwide.

Like Yellow M for McDonald’s, Blue bird Icon of Twitter, blue and white script of facebook. A red and white script of Coca-Cola.

Benefits of Professional Logo Design:

• It makes a great first Impression
• Designed with a strategy and concept in mind
• It gives your business a unique identity
• It projects a professional image

4. Colour Palettes

A unique color combination is the key to express personality of your brand. Colour plays a major role on how your audience perceives your brand which is an essential step for crafting a brand identity.

5. Building The Brand Style Guide

A brand style guide is a document which codifies how a company presents its vision, target audiences, brand personality, its core values and mission to the world. It includes easy-to-follow guidelines for each and every part of the brand identity and creates a right perception to the audience.

To build a brand, revamp your logo or any branding related queries please get in touch with us. Toll free 1800 258 3141

Before any of the tech jargon, design chops, or programming skills related to making a website come into play, your site has to take shape as a solid idea. Having a clear understanding of your site’s mission will help inform your design, content, and structural choices later on, so step one is to get that mission nailed down…