Are you still wondering what is digital marketing fundamentals and struggling to understand it from various sources available on internet? This article will help you with a framework required to run a successful online marketing campaign for your business. We have made this article simple and have tried to cover major digital marketing fundamentals.
1. Unique, great and fresh content
We have found with our past experiences that businesses do not create fresh content on regular basis. One of the reasons is that they do not have a content marketing strategy. With simple changes in content generation process and a proper content marketing plan, producing content consistently is very much achievable. Businesses should find areas where they can generate fresh content easily. For example, a customer testimonial video from your recent offline activity can be used across different channels. It can be showcased on website, on your YouTube channel, or even social media channels with some nicely designed artwork. The content you create should be around your consumers so that they can connect easily. You can learn how to have a content creation strategy with these easy tips.
2. Importance of website for business
Consider your website as a tool to archive all your content at one place in a proper or more categorized way. Some people have started to neglect website for business, primarily because they feel social media channels are sufficient to showcase their work and reach masses. However, social media platforms are very cluttered and are not able to provide search related queries to a potential customer, nor you can redirect a search related query from Google.
A simple and good-looking website for online business can be created by using online platforms like Wix or even a theme from WordPress.org. The technical skills required to operate these platforms are of low level. Check this article about website design and how it can improve your business.
3. Attracting more visitors
The sole purpose to write quality content and publish it across all channels is to attract more visitors. You would like to see increase in number of visitors on regular basis and this is possible only when you publish content with a proper strategy and targeted keywords that you might have researched which producing content.
4. Creating a digital and social brand
The term digital or social brand has only come into existence in last 5 years. Not many institutions have articles about digital branding or teach digital branding strategy due to its relatively new nature. Also, digital branding is very dynamic. The term dynamic here points the ability to change the positioning of your brand in a matter of months. Digital branding or digital communication are one and the same or somewhat similar. It is basically your digital assets that you will use to communicate through multi channels or other online engagement programmes.
5. Tracking your digital campaign
The great thing about digital marketing is its ability to implement and track advertising metrics for online campaigns. Most of your digital ads would be able to provide you with numbers in a matter of hours if not minutes. You can do a lot of things with those numbers. Most important of all; get your ROI. You can start this by looking at google analytics or Facebook analytics depending on the campaign you are running. Try to identify user behavior from those analytics. For example, learn at what time during the day your posts reached more people.
In summary, success of digital marketing will be possible by integrating various online channels. An integrated and focused approach by keeping in mind these digital marketing fundamentals will enable you to establish a great online brand and will start giving your conversions over a long run.