Author: Magnarevo

A Good social media marketing benefits companies to increase their brand awareness, build customer relationship and also to reach out to more people online. A proven social media strategy will increase the traffic of your website thus, providing better returns on investments as compared to any other paid medium. These are just some of the advantages of creating a social media marketing strategy. Competition on social media is fierce and to stand out from heaps of marketers and brands it is important that you have a social media strategy in place.

To help you create an ideal social media marketing strategy that is quick and easy to implement we have created some easy steps.

Step 1: Work on social media marketing objectives

Just like any business strategy where you need to first define objectives, the same goes for social media as well. This important step which is often neglected actually determines the success of the social media campaigns. So before directly going into identifying channels, creating content; always set your campaign objectives. It will help you and your team to be focused and it will also help you to assess your strategy. We have some commonly used objectives for you:

• Increase website traffic
• Creating brand authority
• Customer engagement
• Improve sales by lead generation

There can be a secondary level of goals as well such as – getting 10,000 organic likes in the next 6 months. Having your objectives defined will also help you to effectively allocate your social media platforms. So, for example, Facebook can be an effective tool to manage your customer support and Instagram can help you bring more opportunities for sales.

Step2: Conduct a Social Media Audit

A social media audit will help you to know your current position. So, if you already have social media accounts then it is necessary that you conduct a social media audit. It is more like a self-audit where you can select your competitors and evaluate, or it can be even done in a non-competing manner and analyze them for inspiration. Big brands like ITC, Godrej are all social media savvy. There is a lot of insightful things you may come across while researching big brands and understand what may work for you.

Here are the things that you can compare with other brands:

• Content-type
• Engagement level
• Frequency of posts
• Artwork and video style
• Content tonality
• Use of bots in Facebook messenger
• Use of hashtags
• External (Third Party) use of content

Oneway successful brands analyze their campaign is by checking the level of engagement.  Make sure you check your analytic reports thoroughly.

Step 3: The target audience

You must have come across this terminology while doing your graduation. In social media marketing, target audience forms the basis of your entire campaign. This is what will drive your content strategy and selection of delivery platforms as well.

Here is how you can segment your target audience:

• Location
• Demographic
• Psychographic (can be buying habits, income, etc)
• Behavioral

The above are text-book type of segmentation. Social media allows you to segment your audience in a better manner as well. For example, you can get data about:

• Website visitors
• Existing users
• User engagement data
• User behavioral pipeline

To be successful in your campaign it is important that you reach the right customer audience because tailored content always has higher value as compared to general content available online.

Step 4: Your content strategy

After completing steps 1, 2 and 3 you will have enough data to make a content strategy. Some of things which you should keep in mind will planning your content strategy is the type of content that you will produce. Will it be more of videos? Or you will be sharing ore stuff. Will your audience love a particular form of artwork and so on? We have written an entire article on content strategy which be found here:

Step 5: Social media calendar

The most effective way to get your content organized is to prepare a social media calendar. There may be many promotional activities that you may want to conduct which can be included in social media calendar. Once your content is ready, define what amount of content should go in which platforms based on the objectives we have identified. Working on content based on objectives will help to make a better calendar. A social media calendar will also help to create a right mix for a particular month which will engage your audience more. One can follow certain rule for content. It can be 80/20 rules which states 80 percent of content should be non-branded content and 20 percent branded content. Mention the post date and time in your calendar once you have analyzed user behavior from step- 2 and 3. Allocate some time for engagement and interaction. Almost 50% of audience unfollow a brand from social media due to lack of engagement activities. In this digital era, people still like personal interaction whichever platform you choose to interact.

Step 6: Track your Social Media Marketing Strategy

No social media marketing strategy will work unless it is monitored or tracked properly. You may feel motivated when your audience is commenting on your posts or sharing them. However, it is always to analyze the campaign with your defined objectives. You can use some indicators to track your campaign:

• Unique traffic coming to your website
• Tagging by audience
• Direct traffic
• Average value of order
• Support wait time
• Backlink analysis
• Online tools to analyze

You may strike out activities that are not working for campaign and focus on goals and better results.

Conclusion:

If you follow these steps, you may find your old strategy in a different direction. However, once you implement an effective social media marketing strategy or plan these steps you will start to see positive results. Social media strategy is dynamic just like other strategies. One needs to improve, update or even change it after monitoring it.

We are amongst the top Social media marketing company in Mumbai. To get a free social media audit and get a free consultation contact us and we will get back to you.

Many people are not aware or either neglect that their business requires SEO for their website because they do not know benefits after it is implemented. Search engine optimisation (SEO) definitely helps website visibility but what is the real value that it provides? Also why digital marketers always force clients to have SEO in their digital marketing bucket?

Below reasons should be enough to implement SEO for your website irrespective of the business size.

Reason 1: Organic search is still the main source of website traffic

Google still leads the organic search market. Other search engine companies like Yahoo, Bing and many others are still far behind in terms of the number of searches as compared to Google. It’s not that other search engine platforms do not contribute to business visibility. However, Google owns around 75% of the entire search market which makes Google a leader. Also, a house that has access to the internet on average visits Google at least once in a day. This is why we must follow the guidelines of Google in order to rank top in searches. Being visible on Google – a trusted search engine definitely will help your brand or business. Good quality SEO and a well-thought website always help your rank better.

Organic traffic is also very important for local businesses. Therefore, our company always stresses SEO for local businesses due to the rise in location-based searches.

Reason 2: Helps to build test and credibility 

The aim of an experienced company providing SEO services is to create strong backlinks and easy to navigate website with a great user experience which will make the website easily rank in search results. This ultimately helps to increase brand trust and improves credibility. A website’s authority is determined by some of these factors:

• Improvement in user behavior
• Optimized web pages
• Quality backlinks

Website authority cannot be built instantaneously. It takes time, patience and some solid work.

Reason 3: Affordability

SEO does cost money. However, if calculated in the longer term it is comparatively cheaper. Do not consider this as a marketing cost. It is an investment in true sense. A properly done SEO will reap benefits for years to come. It will only perform better if given proper attention.

Reason 4: You are not winning if you are not on first 3 page searches

Study shows that the first pages in search result page get 40% of the click-throughs while other pages sometimes do not get at all. Therefore, if you are not on page 1, you may not get clicks from your potential clients. So, if you are not on page 1 then you have to work towards that.

Conclusion:

Doing SEO for a website will always be important for a brand and its digital marketing efforts. Implementing it in the right way will be the key to success. SEO is a vital part of the digital marketing plan and is critical for the web presence of a brand in this new digital age which is competitive.

Feel free to get in touch with the Magnarevo – digital marketing agency in Andheri for a free website SEO audit.

In this blog, we are going to discuss the most challenging thing in digital marketing which is PATIENCE. If you are trying to get your brand presence in digital space, then you have landed on the right blog. We greatly recommend checking our other articles on digital marketing.

End Goal

The first thing is to KNOW YOUR BUSINESS GOAL for digital marketing. In this step, you identify why you want your brand to be on social media. Is it because you are launching a new product, you want to reach out to more people (brand awareness) or maybe you are looking to generate leads? The end goal of digital marketing should also be a part of your strategy for business. Finding your goal is very important because the content you are going to produce will be around that goal and it will help your audience to connect with you.

Be Patient

Just like a successful business takes time and patience, similarly, digital marketing also needs the same. You are providing the audience with content without asking anything in return. This goes on for not days or weeks, but months. After several months of giving them content, you finally ask them for something. You are providing exclusive content for like 8 months and interacting with them until you finally have a leverage. For example, you have been providing information for months about ingredients that go into making your product and now finally you want all your followers to buy that product because you have made the ingredients valuable by writing about it for months. It is like building a relationship. Your audience has taken their time out to read and to comment on it. Value their time and opinion. It cannot happen overnight or in weeks.

Engagement and reach matters

It gives immense pleasure to have 1 million likes on your Facebook page with over 1000 posts. But, what if you have just 10 comments with so many page likes and posts. It is useless. Your audience is not valuing the content that you are throwing up on your website or social media. Social media engagement matters. Having 1000 likes on your page and getting 20 comments for every post you publish is way better. There are many articles that speak on the value of engagement in social networks.

Intense competition

Intense competition in digital marketing also makes it difficult for new brands to rank organically in a brief amount of time. Create engaging content on a regular basis may improve the ranking significantly but it is not going to happen in a month’s time. If you want to compete then be ready to spend some really good amount in paid ads. Create a plan and beat the competition with a digital marketing strategy.

Good content takes time

Having a good content marketing strategy is not enough. Implementing and creating great content remains a great challenge for digital marketers. Content will work only which connects with the audience by storytelling. Good content does work and the brands that have spent considerable time exploring unique content achieve their digital marketing goals faster.

While the pressure on a digital marketer or Digital Marketing Agency to produce immediate results is a lot, with a good strategy and a good amount of patience, your brand will be a champion and cultivate relationships with the audience.

These social media language abbreviations will help you get out that awkward moment where you do not have idea what your fans are talking on your social media page. It can be worse if you get it wrong. For example, WTF means Wednesday Thursday Friday for a person who is in corporate life. The same WTF in social media stands for What the F**K ?

To help you save from such awkward moment, we have listed down some commonly used social media acronyms that a social media marketer should know.

Platform acronyms

FB: Facebook

IG: Instagram

TW: Twitter

LI: Linked In

YT: YouTube

Message delivery

PM and DM – Private or Direct Message
If anyone asks you to PM or DM them, it basically means to text them by a private message.

Some popular ones

BRB – Be right back
This one comes directly from the phone texting era and is now very commonly used on social media as well.

AMA – As me anything
To increase engagement levels, companies run AMA campaigns on their social media platforms. These can happen on Instagram stories or in comment sections.

DYK – Did you know
It is to offer some fun or crazy facts.

FBF – Flashback Friday
While using this, people share their past photo on a Friday. It can be a photo of you having fun with friends or a team celebration done last month.

FBO – Facebook official
This is used when someone is making an announcement on Facebook, it can be about an event or a new product.

FTW – For the win
You can use this when your team achieves something or an award for an accomplishment.

There are like hundreds of these social network slang that can be extremely useful to handle your social media accounts. People on social media come with new slang or abbreviations every now and then. These abbreviations can help you connect with your audience in a better way.

Are you still wondering what is digital marketing fundamentals and struggling to understand it from various sources available on internet? This article will help you with a framework required to run a successful online marketing campaign for your business. We have made this article simple and have tried to cover major digital marketing fundamentals.

1. Unique, great and fresh content

We have found with our past experiences that businesses do not create fresh content on regular basis. One of the reasons is that they do not have a content marketing strategy. With simple changes in content generation process and a proper content marketing plan, producing content consistently is very much achievable. Businesses should find areas where they can generate fresh content easily. For example, a customer testimonial video from your recent offline activity can be used across different channels. It can be showcased on website, on your YouTube channel, or even social media channels with some nicely designed artwork. The content you create should be around your consumers so that they can connect easily. You can learn how to have a content creation strategy with these easy tips.

2. Importance of website for business

Consider your website as a tool to archive all your content at one place in a proper or more categorized way. Some people have started to neglect website for business, primarily because they feel social media channels are sufficient to showcase their work and reach masses. However, social media platforms are very cluttered and are not able to provide search related queries to a potential customer, nor you can redirect a search related query from Google.

A simple and good-looking website for online business can be created by using online platforms like Wix or even a theme from WordPress.org. The technical skills required to operate these platforms are of low level. Check this article about website design and how it can improve your business.

3. Attracting more visitors

The sole purpose to write quality content and publish it across all channels is to attract more visitors. You would like to see increase in number of visitors on regular basis and this is possible only when you publish content with a proper strategy and targeted keywords that you might have researched which producing content.

4. Creating a digital and social brand

The term digital or social brand has only come into existence in last 5 years. Not many institutions have articles about digital branding or teach digital branding strategy due to its relatively new nature. Also, digital branding is very dynamic. The term dynamic here points the ability to change the positioning of your brand in a matter of months. Digital branding or digital communication are one and the same or somewhat similar. It is basically your digital assets that you will use to communicate through multi channels or other online engagement programmes.

5. Tracking your digital campaign

The great thing about digital marketing is its ability to implement and track advertising metrics for online campaigns. Most of your digital ads would be able to provide you with numbers in a matter of hours if not minutes. You can do a lot of things with those numbers. Most important of all; get your ROI. You can start this by looking at google analytics or Facebook analytics depending on the campaign you are running. Try to identify user behavior from those analytics. For example, learn at what time during the day your posts reached more people.

In summary, success of digital marketing will be possible by integrating various online channels. An integrated and focused approach by keeping in mind these digital marketing fundamentals will enable you to establish a great online brand and will start giving your conversions over a long run.

Content marketing is a very big commitment, but it can be achieved if you plan and execute a content strategy which is competitive and without any flaws. All you need is a great vision in creating a perfect content.

One has to review the most common content strategy mistakes and identify ways and methods in rectifying them.

No concrete plan in place

Planning and execution of an effective Content is very important. Your plan must include clear goals and objectives and methods for achieving them. Your actions should be pre defined and executed in the right direction. Content marketing is not just creating content marketing strategy and have great expectations from the customers. The readers may read it, but this may not necessarily lead to conversion. Hence, it is necessary to set up a concrete plan.

Monotonous content

Imagine reading the same old content over and over again with no variety. This content strategy mistake may make your content monotonous and lack people engagement. It can be made interesting by including whitepapers, webinars, case studies, memes and so on.

Out of the Box Thinking

Many Companies follow the same old strategy where they use their websites for sharing latest developments within. For example, press release or changes in the organisational chart. Now why would readers spare time from their busy schedule and read about your Company on your website? Here, content marketing needs to be approached with “Out of the Box” thinking.  Knowledge about the expectations, problems of the target audience, creating content marketing strategy that can be interesting are few measures which can bridge the distance between the Company and the customers.

Content isn’t helpful

How can you create content marketing strategy which is user friendly and can be useful to the customers?  This need knowing your users, understanding their requirements and answering their questions. If this is not taken care of, the user will be compelled to search other sources.

Focus on knowledge sharing and then selling

Focus on educating your reader by providing necessary information, clearing doubts rather than selling your product to them initially. Thus, enabling trust between your business and prospective leads.

Unreliable source of information

This will be the biggest blunder and can create a negative impact on your image. You have to be very clear with your content and make efforts in making your content more reliable and trustworthy.

You are not clear with the role of content

Do you know what role your content has to play?  If you are not clear, you won’t understand why and for whom you are channelizing your efforts.

You aren’t using SEO to drive traffic

SEO will help increasing the volumes of users. Moreover, SEO is not confined in just using keywords or phrases for topping the spot in the SERPs. You have to use them consistently.

Conclusion

You should minimize mistakes in content marketing and rectify the ones already committed. Hope these tips will help you realize the importance of an organised approach to content marketing strategy.

Do you know that there is something called as content strategy in digital marketing?

Content strategy is very crucial for management of social media- be it visual, written or any other form.  A great content directly affects the growth of your business. Hence, one cannot overlook the steps towards creating good content. Any goal can be achieved through proper planning and execution. Content marketing is no exception. Therefore, one should have a content marketing strategy in place.

Target Audience

People engagement is what your market strategy should focus upon.  Only then one can achieve long term success in business. One must know who the audience for your content is.  It is not necessary to have identical customers so your content marketing strategy must target more than one type of customer. This can be achieved through customization of the content to maximize the number of possible leads and business growth.

How can your content be distinctive?

A distinctive and special content can increase your ranking as it closely relates to search engine optimization (SEO). This means your content should be exclusive and not duplicate; which has been already published on other websites. If your content is specific and unique, your ranking on the search engine pages improves. Besides, you do not have to worry about being penalized or removed by Google. Imagine the impact this would have on your goodwill and business prospects.

Monitor your results

Feedback can be the best tool for improvement and development. So your strategy should include monitoring the results of content marketing across various platforms. This will assist ascertain the likes and dislikes of your audience, scope of improvement and implementation of various tools or metrics such as consumption metrics and sharing on social media.

Data projecting Consumption metrics

The data can answer many questions and queries that may arise in your mind.  Information on number of views can be gathered from Google Analytics. Data can be sorted by various parameters, for e.g.  time spent on the respective website, reviews, likes and shares.  Thus, this exercise may enable accurate feedback and update.

Sharing on Social Media

Google Analytics enables a detailed analysis about sharing of content on social media. This will confirm the role of your content in engaging the readers. Moreover, the type of content shared, user details, respective social media platform used can also be retrieved. These steps will help you in figuring out the style of content that needs to be generated for positive results. You can also identify the best social media platform suitable to your marketing strategy.

Lead metrics and Sales metrics

For a revenue-based content strategy, it is very important to measure leads and ultimately growth in Sales. If this goal isn’t achieved, your basic purpose of creating a content strategy is defeated.  You need to take steps towards increasing engagement with customers.

Conclusion

It is not difficult to create a great content strategy provided you accept the shortfalls and cross all hurdles and then you taste the “ fruit of Success”.

In today’s digital world, Content Marketing plays an important role in building trust and goodwill with your existing and prospective customers. You have to make sure your marketing strategy focuses on providing an effective, reliable and creative content to a target audience in order to bring in new customers. Hence, Content Marketing has become one of the most effective ways to divert leads and increase sales.

What makes a great content?

Originality is the key word. Only then your content will be of interest to the target audience. If you share your experience and knowledge in your blogs, articles on other sites, videos and photo galleries and more. Knowledge sharing through your content can facilitate new leads, peers, business partners and so on.

Accuracy builds trust

Content marketing is the lifeline of any digital business. People are looking out for information which is beneficial. So, you have to provide authentic and accurate information which is useful and can be implemented. Hence, content accuracy can create a positive impact on your business. Any discrepancy may result in loss of business and goodwill.

Value addition and audience engagement

Great content should always be practical, user friendly and enriching. This will help add value in people’s life. Its the best way to show your expertise. Value addition plays a vital role in your business strategy.  If your content doesn’t engage or interest the audience, it will have a direct impact on lead conversion and possible sales. So, make sure your content provides what people actually want to consume.

Clear, concise and compelling

Your goal should be to occupy a space in your customer’s mind.  The information you provide should be clear, concise and reliable. The reader must find it useful, enjoyable and inspiring. It is not about what you convey, how you are conveying is what matters. Today’s audience wants to learn and be educated before proceeding with any purchase. So create content that reaches them easily and clearly.

Great headlines and Titles

In the absence of good titles or headlines, it will be difficult convincing the audience why they need to read or continue reading your content. Make sure you write titles and sub headings that are catchy and powerful. Creative headlines will increase their curiosity and make them read further. They may share your content to their friends and other groups even without reading.

Interactive and Actionable content

One can initiate a two-way interaction with the readers provided their content is actionable and interactive. The best part is this will encourage the readers to respond promptly and action immediately. They can follow the guidelines smoothly without any confusion. Hence, it is very important to create and promote interactive and actionable content.

Keep updating, posting videos and images

Search engines promote sites which are updated regularly. Adding images and videos can facilitate better learning and understanding. Only reading may sometimes get boring and fail to catch reader’s attention.

Be passionate about writing your content and see how it grabs reader’s attention. A great content is magical!

E-Commerce is now synonymous with online shoppers. However, there is more to E-commerce than just online shopping. It has shaped the way products are bought and sold, it has reshaped and redefined the word ‘convenience’. It has enhanced people’s purchases much more than it was traditionally. Therefore, it only makes sense for companies and organizations to pay keen attention to the growing trends in the E-commerce category.

1. Personalization

Personalization by itself is a quite broad category, however, in brief, it involves paying attention to data. Data is constantly being picked up based on customer usage and preferences. This involves determining the preferred searches, pricing benchmarks, geographic location preferences, customer segments and much more. Therefore, it helps to get into the mind of the user and doing half of the work for them. Because of this, every user will experience a much more personalized experience on what they prefer and what they do not.

2. Improved Customer relations

CRM has enhanced and will continue to enhance rapidly with the growth of the E-commerce platform. No longer can organizations afford to have delayed response times to problems. Online retailing allows immediate feedback to be provided to the company. This could be used to improve the current managing strategies and troubleshoot glitches if any. One of the benefits is that the problem can be caught right at the beginning of the chain, instead of it snowballing into something major. This has been effectively in place as SMS feedback, online customer complaint generation or simple data analytics based on traffic and views, etc.

3. SEO and Content

Delivering the right message across is the most important thing when it comes down to branding. A brand identity is defined by how a brand is placed online and how well it is being received. This SEO and Content now places a major role in carving a place for yourself in the online space. Content can drastically improve your visibility and thus enhance your E-commerce response.

4. Email Marketing, Influencer marketing

While email marketing may not be new to you, but doing it right is what it is all about. Email marketing helps you in having a direct connection with the customer. It helps you reach a wider customer base and hence eventually boosts the business drastically. Another option is the influencer marketing strategy. This is a rather new trend that has witnessed a steep increase. With a group of micro-influencer, one can boost their E-commerce growth drastically. Nothing works as well as a word to mouth marketing. The right people promoting your product will give you more leads than a general marketing strategy.

These are some of the growing and upcoming trends that are ongoing globally. Companies must watch out for these are also follow these to directly impact their business more positively. E-Commerce has been popular in the B2C category, however, there has been a marked rise in the B2B E-commerce category as well. It’s time to leverage the internet to your advantage.

We at Magnarevo, web development company in Mumbai can help you out in building the best bespoke E-commerce website for your business.

Is it just a business tradition to send a newsletter to your clients or it is actually imperative to your company’s growth? You probably don’t know why you have to do it but you do it anyway. One of the greatest importance of the newsletter is that it informs the client on current happenings and holidays that are coming up. It also serves as a means to convince and educate your clients on why they should work with you or choose our product.

This newsletter marketing strategy is a very important tool for connecting with people because, well… who doesn’t have an email address?  The email has slowly found its way to our lives and it has become a big part of our day to day activities. We read emails, get motivated and look forward to the next email. It is very easy to reach specific customers using email marketing. Personalizing an email, tailoring it to what the customer likes and relates to makes communication easy.

6 REASONS WHY YOU SHOULD CONSIDER NEWSLETTER OR EMAIL MARKETING

1. Easy Communication with Targeted Customer

General emails are very difficult to personalize especially when you are trying to communicate with everyone at once. You will soon realize that everybody has different likes, dislikes, and interests. Using newsletters, you can design the information to suit the interest of your target customers like what they enjoy, highlight holidays and other news of interest.

2. Everybody Likes News Letters Marketing!

Even though you may not send campaign emails to everyone, it doesn’t mean that everyone cannot enjoy your newsletter. Apart from having rich content that people love, you can easily integrate vital information about your product and services in the newsletter thereby attracting important clients. This information attracts and convinces clients to actually listen to what you have to say and making them want to stay up to date with your newsletter.

3. Wider Reach

Newsletter marketing strategy

Like I said before, everybody has an email address. Newsletters marketing makes it possible to reach people far and near, local and worldwide. The internet is an amazing marketing platform and every email is a means to an end. Emails allow a potential client to get news and a piece of what your company is all about. It gives you the means by which you provide the value of your company to people all over the world with just a click of a link in the letter.

4. Knowledge Exhibition

By adding outside news and blog links, you have proven that it’s not just about your company. You have shown then that you also care about their needs and wants rather than forcing your products down their throat. You can include important news thereby showing your knowledge of the industry and also giving relevance to the other things that will one day benefit you.

5. Mobile Device

Everybody has one. The mobile device has become so common that immediately a child becomes aware of its environment, he is given a mobile phone. It is very easy for people to check their mobile phones for email than their laptops. From the waiting room in your manager’s office to the line at Starbucks, everybody is checking their phones for email. Even with the growing popularity of social media, emails have been prevalent and still hasn’t been pushed aside because of its relevance.

6. Measurable

With email marketing soft wares, you don’t have to guess if your email popularity is growing. With the links embedded in the email, you will know who opened the email, when the links are clicked and when people unsubscribed. Therefore, you can either up your game or change your approach.

The beauty of email and the benefits it has is immeasurable.

Get in touch with us for best Digital Marketing Agency in Malad Mumbai, India