Author: Magnarevo

A term tossed around since 2014, yet less known to the online business world, Dark Social Media is affecting today’s highly thought-out online strategies in many ways possible. Dark Social is a complex term to understand. Your investment towards optimizing your business by choosing Magnarevo Pvt. ltd. one of the finest  social media marketing companies in Mumbai, does not go in vain if you understand the concept through a marketer’s end.

Let us consider a scenario where you share a video link you like with a friend as you want to discuss it in private. What you do is you share it via a private messenger application such as WhatsApp. We all have done this, and thus we all have used `Dark Social Media’.

Dark media is basically a term that defines our sharing of what we like or want to talk about, through a source that is private. The Social media marketing companies in Mumbai have the task to analyse the data that brings traffic to your business. Although the privately sent links bring you traffic or consumers, it gets hard for the social media management team to track this `Dark’ data.

Preference of sharing the Information.

It’s a well-known fact now that sharing on social media has gone down. Are people sharing less? No, that will never happen. The change is in the way these links are being shared. The talks are getting private and so is the sharing. This sharing is dark in nature as they don’t give away any data back to the analysers. According to the data on beloved
data-loss itself, 64% of the sharing has increased on private messengers. These messengers are known as dark social media.

Darker ways for your business?

Companies like   Magnarevo Social media agency , work immensely towards your digital success, by measuring your brand’s data and its reach. This information is necessary to identify the digital strategies that get you traffic and what doesn’t. This is crucially important considering the future of your brand. The database won’t allow you to have a particular customer base that you could continue targeting if it is so much scattered or lost due to Dark social media. The multiple sources of data can create problems in the decision making and our media campaign.

It may also work in your favour.

The way it works is still mysterious due to its abundance. But it may help you locally to have a greater traffic influx for your business. It is free publicity in work, that carries your brand to unknown audiences. Although it isn’t well organized, it is very effective for present results. Despite all our identification of its problems, it is not slowing in the coming years. In fact, the amount of personalized sharing apps is on the rise and Dark social media is going to rise.

Who can help?

There are strategies that work to identify or curb dark sharing. URL shorteners, sharing widgets, and the use of other tools are also possible. You need to choose experts to identify and work on this leak and that is why you need to hire one of the best social media marketing companies in Mumbai.

Starting with   Magnarevo social media agency  provides you with knowledge transparency and also apt solutions for your brand. As we look to optimize and sustain your business for the challenges ahead, we make sure you never go unvisited.

The internet revolution happened, and what was earlier limited to just plain text content, expanded into video, photos, interactive Artificial Intelligence, and much more on the webpage.

Websites became more and more dynamic. But along with the revolution, it brought with itself a need to reach the top pages of google.

Here is what happened:

• “Digital Engagement” shot up like never before
• Google became the most used search engine
• Everyone wanted to make their content visible on google
• Optimizing SEO became famous!

Before we begin to understand how important it is to rank high on google listing, let us read an analogy.

Say for instance, when you buy a real estate property, and you intend to rent or sell it, what do you to increase its value? Of course, you modernize the kitchen, bathroom, infrastructure, and other facilities. All of these existing revampings only adds more value, setting you apart from a similar, say 2BHK apartment.

That is exactly how Websites work. To be precise, that is how google evaluates the position of your website on its listing. SEO, however, was an unwritten rule. There was no one shoe fit all when it came to listing the ranking factors of your website. Every day you will read a new factor emerged. And that is the charm of this profession – it is flexible, dynamic, and teaches you something new every day!  Below mentioned is a list of some buzzing factors for ranking on Page #1 of Google search:

(PS – Note, that this list isn’t restrictive, there are many more factors, but these are the ones that are most important according to us)

• Website Architecture

All the webpages must be linked from the homepage. This makes easy website navigation. The users can easily find what they are looking for, and the Google crawler can easily index these pages. And eventually, you get to rank high! It’s a win-win for all!

• Content must be unique and original

Any content that goes up, must define your product or service in such a way that it is a reflection of your uniqueness. Plagiarized content gets ignored by the crawlers. Short, crisp, and visual content must be encouraged.

• Keyword Intent

There are some specifics that your customers are searching for on the internet. Keyword mapping is the most important part if you are looking for local SEO. If you are a national/global chain and wish to open or expand in local markets, this is the best way to be seen to the public.

• Meta Tags (Title, Description, Headings, etc)

Meta tags will be seen as primary content on the google page in form of webpage link text or headings, description, etc. It must be brief, unique, and must involve keywords.

• Image Optimization

Optimized images speed up page loading, which increases user engagement and search engine rankings.

• Remove Broken links from the website

There could be internal and external links that are broken AKA error 404 pages. If you have these broken links, users will not stay at your website, and because a user isn’t spending time on your website, the ranking system will push your website down.

• Boost Website speed

Slow webpages would mean that crawlers can navigate through fewer pages in a set time. If websites don’t load quickly, the bounce rate might also increase. Pages with a longer load time tend to have higher bounce rates and lower average time on page.  Both of these factors will affect your ranking.

• Make sure the website should be mobile-friendly

You can either create a separate website to redirect to the main website or make a mobile responsive web design.

• Make High-Quality Back-links

Backlinks are technically external links that lead to your page. They are crucial for website indexing. This transition from one page to another is considered by its sources and the number of webpages it is linked to.

So go ahead, build your brand, and build your market with the help of SEO ranking. It is the cheapest way to secure the top rank without spending a truckload of money on ads or other inorganic sources of traffic.

Be original, grow with organic traffic by doing extensive SEO optimization.

We come across various headlines every day, that speaks of the importance of digital marketing in today’s world. But have you ever wondered, why has digital marketing become such a trailblazer for business success?

One simple way of deciding whether what you’re investing in your business is giving you the required results or not, you need to have an in-depth insight into your ROI. ROI is the quantifiable or non-quantifiable yield you get on investing in a business. This investment is usually monetary, but it can vary from cases to cases.

Digital marketing agencies in Mumbai are seeing an exponential influx of clients who are achieving success due to their investment in their digital marketing platforms.

What is Digital Marketing ROI?

Digital Marketing investments are made in form of advertising costs. Other costs include Price Per Click ads cost, Search Engine Optimization costs, Email/ Social Media Marketing costs and website development and maintenance costs.

To compare the benefits reaped out of these sources, and the costs incurred to avail these services, is referred to as the analysis of Return On Investment.

If you’re looking for the best prices from the best digital marketing agency in Malad, reach out to Magnarevo now!

How can you improve your Digital Marketing ROI?

We agree that Digital Marketing costs are essential to bear, but we also promote the timely study of its ROI.

Spending without tracing the allotment and benefits of these costs can prove to be stressful for your business.

If you efficiently analyse the available data and metrics, you will be able to have insights about which areas are lucrative ( therefore, needs more investment) and which areas are not so profitable (therefore, investment needs to be minimised).

Now to understand how to improve this ROI, you will need a Digital marketing agency in Mumbai. Although raw data about the investment is available for all, you need experts who can read between the lines of this data. Hard data can help you in no way unless you have a knack in interpreting insights.

There are certain Key Performance Indicator (KPI) which are used, such as:

• traffic
• leads
• social networks
• search engines
• blogs

They help in making efficient measurement of profitability of the investments made for digital marketing.

If you are looking for digital marketing and IT services, then you must contact Magnarevo right away! They extract user behaviour and data analytics to serve their clients to their optimum requirements as they focus on what their target audience likes, buys from and searches online.

They are the best digital marketing agency in Andheri ensuring that your ROI from digital marketing is maximum.

“Intelligence is the ability to adapt to change”

-Stephen Hawkins

Since the last 6 months most of us have spent time with our loved ones not because we chose but because nature forced us to. These are unique times which no one imagined would last this long. In the unlock phase, businesses around the country are now slowly opening up and are finding new ways to reach out to consumers. This pandemic has brought a long term psychological shift which businesses will have to adapt by building new marketing strategies and win trust.  

So how will the marketing strategy in the post covid-19 era look like?

If we look back, any crisis has always brought opportunities with it. Businesses who adopted to digital marketing early are the ones that suffered LESS during this pandemic. You will still have to maintain social distancing with your customers but with digital marketing you will always be closer to them and capitalise on your market. Create and focus on a digital marketing strategy right now and execute it as quickly as possible to remain ahead in competition. 

Here are our quick 3 tips to get your business ready during the unlock phase:

1. Get a website and include SEO in your marketing budget.

We have been publishing videos and writing articles about why businesses should have a website and a SEO strategy. THIS IS THE TIME! Getting a website and optimising it for SEO should be your main focus this month. During unlock people will still be skeptical to move out freely and will try to find businesses near their vicinity by searching online. Local seo will play a crucial role here. SEO will help people find you online and give you business. In local SEO you can easily rank in 2-3 months time if there is not much online competition. And to remind you again, SEO is a long term investment. If not today, it will reap you good benefits months or year later. 

2. Make your business or brand more active on Social media 

Social media is the place where real discussions are happening right now. People are sharing more stuff on social media than ever before. Your business can be a part of this conversation. People who never liked social media have also opened their account on multiple social media platforms. Most of our campaigns during this pandemic saw a lot of surge in reach. You can even plan a small campaign on your own to test your products or service. There is a possibility that you might be facing some delays in product deliveries or issues in your service due to lack of resources. You can communicate these things on your social media pages so that your customers know the real cause behind your delays.

3. Try and include some part of your buying process online

Contact less delivery and digital payments have been on rise and have gained more importance. Businesses can now deliver goods or services as digitally as possible. Try to find ways where some part of your process can be done online. This can be a simple payment module or even a quick checkout of fast moving products of your store. Offer some discounts to use them and try explaining these features to your end user. 

Conclusion

The post pandemic time will test your business to its full potential and its ability to adapt to new technologies and processes. We humans have always been receptive to change for a better tomorrow. It is  time for you and your business to embrace this new phase and be a part of more fruitful days ahead. 

Hello and welcome to our first video. My name is Vishal, founder of Magnarevo. We have worked with 100 companies in the last 5 years and have helped them in achieving their business success. 

If you want to connect with millions of users by taking your business digital the first step is to have a great website. 

In today’s video we will explain the benefits and give you an idea about the process that you must follow while making a website. 

There are many benefits of having a website out of which we are going to share the top 5.

1. The first benefit of having a website is to validate business to your online customers. A website can verify that your business is legit and provide details like your office location, phone number, business email id and also about the quality of your products or services. 
2. The second reason why you should have a website is to tell a story about you and your business. You can share the story in a creative form using nice visuals and in a structured format. For example, you can show ideas behind your product explaining each and every step. 
3. The third benefit is the ability to categorise and showcase your products along with user feedback and reviews. It is also your digital catalog which you can keep updating everyday. Imagine doing that with your printed catalog?
4. This brings us to 4th benefit. More than 70% of internet searches happen on Google. There is a high probability of a customer searching directly or through keyword land on your website. Searches on google have seen a steep rise because of the Covid pandemic. So this is the right time to get or update your website.
5. The last point and our favorite is retargeting your website users. You can retarget them through google and other social media ads. You can even track and collect information about users and send them newsletters about your offers, upcoming events and product launch.  

The process:

Now coming to the process part. It will be helpful to you and to those who have given their website to an agency or a freelancer. 

We have developed this process based on our experience so that you don’t miss out on any information that is important for your business or customers. 

The first simple step is Project Scope ie. the idea of making the website. 

This step will cover 2 points:

1. To decide whether it will be a informative or an ecommerce site
2. Deciding functionalities of a website such as having a product enquiry page or a payment module in your website

The second step in the process is creating a Data Sitemap. It is like listing your web pages in a hierarchy format. This makes it easier for a designer and a developer to understand the basic structure of your website. 

The third step is creating a wireframe. In this step you can design layouts of all the pages that you listed in the sitemap. It is like blocking your page ideas before working on the actual design. 

Then comes the fourth step that is creating the content. Make sure you create the website content in a simple language which is easy to understand for your online customer and avoid using technical terms. The content should also be SEO friendly. 

The fifth step is image production. Visuals play an important role so select the best images before you start designing the website.

By the time you have reached the 6th step you would have completed the idea behind your website, the sitemap, layout, content and also the visuals that you will be using in your website. In the 6th step i.e the design you will be working on the fonts, color, icons, shapes, call-to-action buttons and so on. 

After designing, start with your development process and make it mobile friendly. You can also start adding the content  in this process.

The last step consists of Testing the website on all devices. Check payment links, forms, and add tracking codes if you have any. Once you have covered all these steps, your website is ready to go live.

Now some might argue that a website is not that important and a business can directly start posting on social media platforms to have a digital presence. Surely, you can go and create your social media accounts like most of them do. But do they have the same benefits that we just talked about? 

On social media the information is scattered plus few people search for a product or service on facebook and instagram. The purpose of social media platforms is different and we will cover it some other time. 

So in case if you have any questions regarding the benefit and the process of the website, or you are stuck while making a website, please comment on this video and we will answer them in our weekly QA videos. In our upcoming videos we will talk about each and every step in detail. 

So stay tuned and stay safe!

Prevent your business from economic shocks in 2020-21: Go Online!

The first thing that your business must be aiming at after the economic crisis of COVID 19 would be cost-cutting. But does reducing cost in marketing means reduced growth? Definitely not!

The deal that you have to crack is you need to shift from your traditional tools of marketing to digital marketing. Result-driven outcomes of investing in digital marketing will help you make unpredictable profits.

Digital marketing is sharing your products, services, and business values using digital tools. These tools “ethically hack” into consumers’ minds and communicate the value of your business to a very specific target audience.

If you think you can do without taking your business online, then you would want to read the following points:

• Global B2C ecommerce sales are expected to reach $4.5 trillion by 2021
• Indian online shoppers have seen a rise from 69 million to 100 million in years
• On average an Indian spends about 4-5 hours a day scrolling through social media, emails, and browsers.
• Companies spend 46% of their budget on content creation.

Before we delve into reading the importance of digital marketing, let’s quickly understand SEO.

Search engine optimization is the process of making improvements on and off websites in order to gain more exposure in search engine results.

Search is the “gateway” to all your answers as a consumer, and optimization of these searches is the gateway to all the profits as a marketer.

When you write content or make videos according to the keyword ranking you are for sure providing the customers what they are asking for. It is more like letting customers speak for you through user-generated content.

Here are some quick points that will explain why your business needs digital marketing:

1. Businesses prefer using digital tools because unlike traditional marketing, you can, in real-time, measure and analyze your performance on the big World Wide Web!
2. Pushing out more and more content ensures that you have increased the number of visitors manifolds!
3. At this point when the world is consuming so much data online through social media channels, feed them what suits your sales! You need to carefully crawl inside and take the first-mover advantage and secure the media with your product and content.
4. Digital marketing for small businesses provides a leveled playing field that is precisely why right from Sabyasachi to the small start-ups, all need to have a brand identity online.
5. This ensures a lucrative ROI that can be tracked according to your investment. But the best part is, you don’t really have to invest more to gain more! You invest a very little amount and the returns are record-breaking!
6. Through various trends, you increase your interaction with the customers which becomes key in providing what the market actually needs.

These trends are hyperdynamic. For instance, at one point short tail keywords would boost your business and in the next, features like voice search would trend the long-tail keywords.

Who would have pictured themselves trying a spectacle on their 3D face online and choosing a perfect buy?

Some Top digital marketing Trends in 2020 are:

• Video Marketing
• Search Engine Optimization
• Social media stories
• Content marketing
• Chatbots
• Podcasts
• Augmented reality and Virtual Reality

Digital marketing directly links the consumer and the seller, thereby reducing contact and making you promote social distancing!! Prevent your business from economic shocks in 2020-21: Go Online!

Connect with the best digital marketing agency in Andheri, Magnarevo for the best deals for going online!

The new beginning…

After the Government’s announcement to make ‘local companies global’ and to increase demand for locally manufactured goods, India’s digital industry is going to benefit from more Indian brands wanting to reach a wider audience. The most cost-effective way for local brands to reach a bigger audience and create demand for their products or services will be through digital marketing.

Experts say brands would now want to talk proudly about their local nature and even communicate to people by carrying a ‘Make in India’ logo. India’s Prime Minister is now pushing this campaign and most brands would be very keen to join the wagon by having a ‘Local Theme’. According to some experts, the ‘Vocal for Local’ campaign will change how brands will use digital marketing to communicate and establish themselves in India and also go from local to global.

Finding the right digital team

It is important for a local brand to find the right agency with whom they can partner with. There are good companies that can provide digital services in India; however, you will have to find them. Businesses should help other businesses to find the right talent and grow together. Find a team that can engage local audiences and builds strategies considering the demographic of the states, different languages, traditions, behaviors, and so on.

Vishal Agarwal, Founder of Magnarevo Pvt Ltd, says, “It is the talent that is going to matter and also the work that they will execute. The ‘Go Local’ campaign will be executed better by Indian digital agencies as compared to the global ones for the very fact that Indian agencies would know the local audience better. Also, in terms of spend budgets and working style, Indian agencies will have an upper hand. I also feel it is not just because of the Government’s initiative local brands now want to spread their wings throughout India. This trend started 4-5 years ago when new-age entrepreneurs joined their family businesses or started something on their own. With the help of social media, they were able to tap larger audiences with a limited budget. “

What would it be like for local brands?

Local brands showing directly in front of customers and bombarding them with BUY NOW and SHOP NOW messages in their social media campaigns complain that digital marketing is expensive and also very time-consuming. Many claim that it did not affect their business and did not fetch them good returns. We do not agree with them.

The goal of any campaign in digital marketing should be to foster relationships with the audience rather than just showing random posts. Responding to every single person that comment and interact are also very important. People want to know that someone is listening.

It is a known fact that India is amongst the largest consumer market in the world. We also know that it is a very complex and dynamic market. For local brands, it is crucial to understand this fact about India and market their products or services according to local preferences. The digital communication strategy should be very focused and tailored. ‘One strategy for all’ will fail here. Local brands will need to have some personality and at the same time be approachable. Just publishing a post will not provide any value. Also, selling on digital marketing platforms is not easy. It is always evolving, and one needs to be consistent. For example, taking advantage of the ongoing campaign‘Support Local’ on Instagram and building some content around it might give your page some boost. Respect competition from both local and large retailers. Invest in local knowledge by hiring people locally and be mindful of the factors that can impact consumer preferences.

Finally, 5 Things to keep in mind

1. Brand Localisation

Middle-class consumers are loyal to brands. Make sure to have a strategy that focuses on local branding. Consider some announcements or a product launch with the help of small social media influencers to announce your arrival in the market. Some might disagree about social media influencers as many lack genuinity. This can be avoided by using a proper screening process. We believe getting genuine social media influencers for a product launch can give your product or service a good boost as compared to paid video ads.

2. Understanding the demographics

Understand where your target audience lives. Is it smaller or larger cities? You can use local language in your communication if your audience is in smaller cities or in rural areas. Let’s not forget how big the rural market is. Indian rural is around 700 million people and is not well penetrated for health and wellness products or other consumer goods giving you ample opportunity to grow!

3. Adapting to preferences

We are not asking you to change your products or services completely. You can adapt to certain preferences, tastes, or even culture if that’s possible. It can help improve your chances of success and grow fast.

4. The language

Things like language and symbolism need to be looked upon while considering marketing in India. Maybe you can start with a more Indian company name when supplying your product or providing your service in India. Get proper advice before registering a name. Law is not that stringent in India for advertisements; however, a bad move can lead to a huge public outrage and can diminish your brand to a great extent.

5. In the end, Price matters

Price is an important factor for Indian consumers, mainly the lower income levels. People may spend more on high-status items, but commodities other than that are likely to be purchased based on the cost.

No wonder that the world is facing a very serious problem during the COVID-19 pandemic. The majority of businesses have taken a hit which has put our economy in very bad shape. Restaurants and malls have been like ghost towns and in some areas, grocery stores and supermarkets are left with empty shelves. We humans need each other more than ever in order to fight this virus. People need to be educated, understandable, and resourceful. A proper digital marketing strategy can provide all this if used correctly. For brands, it is a unique opportunity to work together.

Like most business owners if you are looking away to survive by shifting digital marketing budgets then this article is for you. Marketing is often the first thing that businesses cut from their expense list. However, this shouldn’t be the case. During a crisis like the one we are facing now; local businesses should communicate with their customers and use the time to build relations. Businesses should find unique ways to market themselves on social media and tweak their services for the current situation. This has to be done in a properly structured manner with proper guidance. We have listed down a few digital marketing techniques that you must consider during COVID-19.

Stay positive. Things will get better

Constant negative news about the virus on television, Whats app, and social media is sure to make you feel sad and depressed. You might be wondering is this going to be the new normal. Well, let us assure you of this. Your business is not going to close down because this is not going to last forever. It is only getting worse until it starts getting better. China has already lifted travel restrictions and lives are beginning to get normal there. China is where it all started and saw the worst lockdowns. However, people have started to go to work which is a huge contrast to what we heard about China in January and February 2020. India and other countries are 2-4 weeks away to see a dramatic decrease in cases.

This is only a small obstacle for your business. So, when things get normal again you do not want to be left behind by your competitors loose on big profits. Businesses should focus on the third and fourth quarters for increasing their revenue and profit. The goals for the next two quarters should be even bigger. It will be a mistake if you halt the digital marketing during COVID-19 as it would mean a complete waste of time and money that you had spent all these months to get the online traction.

Cut less now for better results later

If we look at some cases, businesses that have had a progressive strategy during the recession, and focused approach in spending, outperformed the businesses that have layoffs or cut down on their budgets. It was studied that smart leaders who did not trade short term gains performed extremely well when the economy strengthened after the recession. In a Harvard study where around 4,700 public listed companies were analyzed during recession and after, found that around 37% of companies outperformed their rivals by opting a progressive strategy once the recession was over. Also, making the right decisions during bad phases impacts the company’s growth exponentially when the economy improves.

Stick to paid advertising – It is a smart decision

People are spending more time than ever on their mobile phones scrolling their social media profiles. It is a great time for businesses to use paid marketing tools to reach your audience online during COVID-19 and have a competitive advantage. Digital marketing during Coronavirus will even save you some money if you opt for paid marketing now! The cost per clicks has reduced to almost 5% across all business verticals. So, for the same amount, you will get 15-20% more clicks than before which is really great. Your business will have a better opportunity for conversion and shovel up the lost market share from others. Also, many big players have gone offline or reduced their budgets by 50%, therefore, allowing small businesses to capture traffic which was earlier going towards big players.

Always one step ahead of your competitors

Search engine optimization (SEO) helps your website to rank top in google search engine result pages (SERPs) and bring in more organic traffic. So, if potential users search for a certain keyword your company will be the first one, they call. It takes time and effort to rank in google pages. You need updated content and optimized website on regular basis to be in the game and not lose revenue. The level of competition during the pandemic has reduced as compared to a normal business year. The average search number or traffic might have reduced during lockdown however, for a business, it is an ideal situation to improve their ranking. Your competitors may have stopped the digital campaigns they were running, and it can be an advantage for you to pull back on your campaign and push it even harder. You can strengthen the campaign and outrank them during the lockdown.

What after lockdown? Prepare for what’s ahead

 As we mentioned earlier. Things will be normal again and peoples’ spending will normalize. Always remember, digital marketing is a long-term game. What you do today will affect the traffic 3-4 months from now. So, start marketing your business during the coronavirus by preparing strategy and content for the time ahead instead of staying home and worrying about what’s going to happen next. Gain the momentum that you earlier weren’t able to accomplish and pounce back hard when the market surges to a new level.

Are you ready for a change? Show empathy and that you care!

Your business should be fluid. It should change as per time and adapt shape that the current situation demands. Find a way to connect with your customers as you have never before. Show kindness and empathy towards them. Offer them some free value-added services during the lockdown and build a stronger relationship. Businesses like gyms have to remain shut and are amongst businesses that have suffered the most. But they can offer online classes and keep the work going. Online consultations would really help during the lockdown as people are bored sitting home. With webinars that we are conducting for our existing clients, we have seen a 50% spike in the number of attendees. Make sure you tap into such opportunities with strategic digital marketing campaigns. Now is the time to be more visible on social media while traditional marketing is doing no good.

Ask for help. It is okay!

Managing a business and the pressure one might be going through during this phase can be very daunting. Our experienced team can help you execute your digital marketing strategy depending on your industry. Even if taking one task out of your long list can help you achieve more results then we are happy to do so. At Magnarevo –digital marketing agency in Malad, we are committed to be your partner amidst this bad time and help your digital marketing efforts succeed.

Smaller businesses that have a physical presence such as retail shops, gyms, and restaurants should focus on local SEO as compared to businesses that have a national presence. National SEO focus on searches across the country however, local SEO for your local business mainly focuses on searches for a specific location. For example, a bakery would love to show up on a search result page of a user who resides near the bakery location.

Benefits of local SEO services

Since people try to find most businesses online, local SEO is even more competitive. According to a report published by Google, 76% of people who search for local businesses online, tend to visit those businesses in the next couple of days. This clearly means that traffic from local search does get converted and who wouldn’t love to have that? Optimization of your local SEO helps to bring more traffic to the website which generates leads and in-turn gives more conversions. One advantage of doing local SEO is that you are not competing with bigger brands that have big budgets for SEO and are looking for national coverage. Therefore, local SEO for business growth becomes a very focused strategy. Not having local SEO could mean that you are losing some significant search traffic.

Here are some of the basic things you need to do for local SEO:

1. Sign up for Google My Business Account and optimize

Just login to Google My Business Page and register your business. Google maps will start showing your business to users as per its algorithm. This service is free. Also, this applies for searches across all devices and it also authenticates that your business is legal. Sometimes Google might even show your business on the sidebar space of google search. Make sure you have done below things:

• Verified your listing
• Updated accurate information
• Information about your services, business logo, working hours, etc.
• Revert to customer reviews
• Create some posts about your services/products

2. Try to get some customer reviews

Customer reviews are very important for local SEO strategy. You automatically rank higher if you have a good number of positive reviews. Make sure your average google rating is above 4.5 stars. Not having a review may indicate google that your business is closed or offline and may not give you a good rank. Reach out to your customers via email and ask them for reviews. Add a QR code on your merchandise packaging which can be linked google review so that people can review your product/service after they have purchased it from your store.

3. Create local news content

Publish content which have local news. You can try to write about a flea market that happened in your business neighborhood. You can talk about local charity events that you participated in or your business supported. Creating location-specific pages with quality content will help you to rank local searches.

A local real estate business can have different google map pages for different properties. This can help them to rank their property in specific location. Local content can be a good bait for local readers to share your content as well. People might talk about your business when they come across local articles. Include local places in your meta titles and descriptions.

4. Optimize website for mobile

Majority of the local searches happen on a mobile. Website traffic from mobile has grown drastically as compared to desktop visits. A study conducted in 2017 by Acquisio showed website visits happening from a mobile had better walk-in to stores than desktop. These numbers are enough for you to convince that your website should be optimized for mobile view and be a better player in local seo. Some things you should consider for your mobile website:

• Loading time
• Big and simple fonts
• Use of correct images
• Good UI and UX experience

5. Use of online business directories

Online directories like Just dial, Sulekha, India Mart and yellow pages not only helps to publish your business on their online portals but also helps in visibility and boost your local seo. Give accurate information in online directories and add a backlink to your website. Also make sure the descriptions has your targeted keywords.

Grow your local business with SEO

SEO is very dynamic. You have to be constantly updating yourself, content and website. Google always introduces new features and the only way to know them is to constantly read articles published by Google. By implementing these action items and setting your local seo objectives, you can ensure that your business can take benefits of local seo and also build a good solid base, so that you do not loose ranking even when algorithms change.