Author: Magnarevo

Are you a marketing executive who wants to keep on top of the latest trends? If that’s the case, keeping track of the different reports, data, and surveys that appear every day may be difficult.

This roundup brings together all of the most important new information for CMOs and other industry professionals in one location.

Digital Marketing Trends:

Most of the digital marketing trends for 2022 say that One of the most effective tools available to businesses today is social media marketing.

You need a strong short-term plan to have a clear long-term approach. Nobody can forecast where digital marketing will go in 2022, but keeping an eye on developing trends is a good idea.

Artificial Intelligence, Voice Search Engine Optimization (VSEO), and Data-Driven Marketing are at the top of the list when it comes to today’s digital marketing trends.

Why is this the case? It’s only because the true objective of every firm is to stay in the race and be competent. Whenever one wants to be relevant in the internet world, he seems to have no alternative but to respond to the current developments.

Now, we’ll look through the most important digital advancements strategies you shouldn’t overlook, as they’ll assist your company not only endure but thrive in this age of constant marketing changes.

These are coming from the most genuine and professional Digital Marketing Agency in Andheri, so you cannot afford to miss them at all!

Easy to follow top digital marketing trends in 2022:

From around change of every year, there is always a great deal of interest in search engine optimization services and service improvement. The year 2022 is no unusual, in fact, it will be much more so, because the epidemic has put even more pressure on advertising budgets, forcing advertisers to seek for new cost-effective tactics.

1. Artificial Intelligence:-

Artificial intelligence (AI) is a system that underpins a number of different applications. This involves content creation, chatbots, and search engines, and it has been extremely prevalent ever since current pandemic.

According to a PwC survey of over 1,000 organisations, 52% have upped their AI adoption ambitions. Most of the Digital Marketing Agency in Borivali are relying on AI to insights about their digital projects and client efficiency on the digital platform as well.

For forecasting client behaviour, creating interaction patterns, and improving your content, AI may be a powerful tool. AI is already being incorporated into several social media sites’ data analytics tools.

You can see which types of postings are popular and when you should post to get the best reaction. Make use of the data to target future posts and create content for next campaigns.

2. Content across platforms:-

It’s simple to concentrate your marketing efforts on one channel when determining where to devote your marketing expenditures.

Different sectors of your intended client base will use various platforms, but every platform will provide you with different format benefits.

Use visual sites like Instagram, TikTok, Pinterest, and Facebook to promote your photo and video content. Text-based information should be shared on LinkedIn, Twitter, and other social media sites.

However, you must consult with a social media Company in Malad to understand your target platforms and audience.

3. Using online Marketplaces effectively:-

Marketplaces are still exploding in popularity. In April and May of 2020, e-commerce grew faster than it had in the previous decade.

In just eight weeks, you’ve grown ten years. Amazon Prime has over 15 million subscribers in the west and east. The expanding influence of marketplaces encourages sales diversity.

Leads are dispersed over the web as a result of the growing number of social and shoppable platforms, enabling brands to adopt a variety of multi-channel lead sources. PPC Services Company in Mumbai can help you develop ads across all these marketplaces to promote your products.

4. Audio Content:-

Of the previous few years, there has been a massive increase in audio content. Platforms like Spotify and Audible have exploded in popularity, with over 2 million podcasts available as of this publishing.

Twitter just introduced the Moments format, which enables people to post audio-only content. Spotify is extending beyond songs to include ebooks, talks, and other audio content that users can listen to while on the go.

The focus of social media marketing teams should shift to an audio-only format that customers can access no matter where they will be.

5. Video Marketing:-

After watching a video, some users claim to have been persuaded to buy or download a piece of software or app. By organic traffic, YouTube is the second most viewed website in the United States.

Video has shown to be beneficial to both individuals and businesses. It’s difficult to come up with a compelling argument not to invest in video marketing.

This is especially true if your product is best demonstrated through video than through written information. This is genuinely the most used top digital marketing trends in 2022.

Ace the new marketing trends with Magnarevo!

MAGNAREVO is a digital marketing agency which is considered the top SEO Company in Andheri that uses sound strategy, market knowledge, and a creative spark to help your organisation evolve digitally.

From design and strategy to content and analytics, we specialize in offering full end-to-end digital marketing solutions for your brand. Contact Magnarevo to ace top digital marketing trends in 2022!

A big business doesn’t start in a day, right? Just like your B2B company, millions of others are making day-night strategies to float in this highly cutthroat competition where recession is also hovering around.

In the last 5 years, one thing that has totally changed the landscape of B2B business is the digital marketing companies. Digital marketing cum Social Media Marketing company in Andheri is helping a small company to become a million-dollar company in these years. 

But Do you know what makes a company sustainable, big, and multinational? 

The answer lies in “companies dealing better with the recession”. So what are the ways to overcome it if it comes?

Be with us. We at Magnarevo IND, the best social media marketing agency in Andheri, will break down the recession and how to survive tactics for B2B. 

What Is Recession?

In one word, recession means the act of receding or declining. Experts call it a recession when there is a large decline in economic performance that lasts for long in many countries. 

That doesn’t retain enough demand for products or services in the market.  So let’s say you’re PPC services in Mumbai, but there is no business willing to put money in your services. If that happens on a large scale, we call it recession. 

Is your B2B business ready for a recession?

If yes, that’s so good, else be ready for that and read more to know ways for a sustainable future.

The world has witnessed a recession in 1970, 1974–75, 1984–85, 1990–93, 1996, 2008–09, 2018–19, and it is expected that a new recession might strike us in the coming ten years. Scroll down.

Diversify Your Business- Globally:

Analyze your strategies and profitability with long-term goals and keep a long horizon for the B2B business. Go beyond the regular things and think about sustainability and being big in the market.

Use digital marketing, PPC company In Andheri to reach a wider audience. If you do that, you minimize the recession risk. 

So let’s say there is a recession in India to get some revenues from other countries. Take help from SEO agencies and expand the business in big markets.

Pump Up Your Digital Marketing Budgets:

Marketing is the key to keeping yourself safe from recession, but digital marketing is even more vital. All other marketing efforts are showing declining trends partially due to inclination towards the digital world and partially due to Covid-19 and subsequent restrictions on people movement. 

To alleviate recession risk, be a smart B2B business. Start assessing your ROI and indulge in aggressive digital marketing to cover more areas.  

Get in touch with Magnarevo IND– a digital marketing and Digital Marketing agency in Andheri for customized business marketing strategies.

Make A Futuristic Plan:

Any business, those looks for the future makes a mark. As a B2B business, invest wisely in creating long-term wealth, employee resources, business relationships, shareholders’ interests, stakeholders’ attention, and more.  

You might not see the immediate change, but when recession comes, that futuristic plan makes a mark. 

Create An Emergency Budget/Saving plan:

What makes it more important for a B2B company in a recession? The hard cash they have and the wisdom to make use of it. Keep the debt side low and create an emergency saving for the company. 

When all other things go down, that will work for you.  

Do A SWOT Analysis:

SWOT stands for Strength, Weakness, Opportunity, and Threat. That analysis helps you get a good understanding of the major aspects of the business. 

The study not just helps in formulating a recession-centric plan, it helps your Social Media Marketing Agency in Andheri in making the right advertising strategy. 

1. Please focus on the strength and make it stronger and stronger.
2. Focus on weaknesses to make it strong, along with a constant vigil to avoid slipping into the threat category. 
3. Focus on opportunities area and convert them in strength along with stopping into being a weakness.
4. Focus on threats area to do the less damage to the business.

Is there anything else we have missed to cover to make your B2B business recession-proof?

Yes, there are some small but very important tips. 

1. Always spend within your limit.
2. Do not always rely on data and predictions- also follow inner instincts.
3. Continue upskilling yourself and your business.
4. Have a plan ready to cut expenditures in case of difficulties.
5. Establish yourself as a brand through help from a social media marketing company in Andheri
6. Work on making recession-proof ecosystem.
7. Prepare a disaster recovery plan.
8. Have a proper data backup plan, especially for digital business.

Conclusions

Hopefully, you must have got some insights into ways to keep business afloat in the recession. Here is a hard truth in the end. RECESSION will come when, why, what, how are unknown.

Focus today on your B2B business. Contact Magnarevo IND 360-degree digital marketing, including PPC services in Mumbai, to help you make strategies for your business.  

In this generation, it is evident that Social media plays a significant role in our daily lives. Facebook is undoubtedly the social media behemoth, but Instagram is currently just second to Facebook. 

Instagram’s prominence is attracting businesses. Instagram clients are presently more in number at digital agencies in Andheri than any other social media network.

In terms of engagement, Instagram is the second-largest social media network, and how you profit from Instagram networking would depend on your popularity on Instagram. In other words, the number of followers you have.

So what are the Instagram hacks for followers? 

There Are two ways to get followers that are paid and unpaid.

Instagram advertisements are a paid way to get followers. 2022 is a new start and with new enthusiasm, let’s look for new strategies to increase your Instagram followers. This blog will discuss ad hacks to build a better presence on Instagram.

Make Your Own Space With Uniqueness:

Earning followers is a challenging endeavor, and to do so, your branding and exposure are critical, and you must stand out from the crowd. Users must identify you to follow you and relate to you to trust you.

We are at Magnarevo, a social media marketing agency in Andheri, Mumbai design strategies that span your potential followers’ whole journey until they are turned out to be real numbers.

Don’t Miss The Trends- Try Being An Influencer:

Instagram is all about trends, and as a business, you’ve to keep a watch on that for increasing the followers. Follow these small but helpful Instagram hacks for more followers.

1. Keep engaging the other influencers periodically for more reach through collaboration or paid promotion.
2. Make proper use of hashtags in posts.
3. Encourage the existing followers to create content surrounding your business.
4. Promote the account on other platforms like LinkedIn, Facebook, Twitter, etc. 
5. Offer freebies like an eBook, a coupon code, a chance to be featured in your post, etc., for engagement.
6. Remain consistent and always reply to the comments promptly.
7. Sometimes, create highly shareable content like Memes for business.

Profile Optimization For Better Reach:

Starting from your profile photo to managing account content is crucial to be recognized on Instagram, and a social media marketing services in Andheri can help you with that.

Digital marketing services assist you in creating and refining a seamless pipeline that smoothly drives prospects to your business.

In today’s fast-paced world, digital marketing gives you a competitive advantage in how you advertise yourself. Of course, just like any other social network, there are proper and improper ways to utilize your Instagram profile, as well as clever and innovative ones.

Set A Realistic And Clear Business Goal:

This rapidly growing social media platform can be a precisely focused, visual marketing channel for your business, as well as a method to create a loyal following that grows in tandem with your business. 

First, you need to have a clear direction in your mind before choosing the appropriate PPC Services in Mumbai.

With the assistance of companies like Magnarevo, your company or blogging profile will flourish even more.

With the right approach and professional help from the digital company, you grow to a great extent. Because it is evident how an experienced agency can research the ocean like the social media market, one may never touch that level.

Have A Clear Call To Action In The Ad:

In terms of social media marketing services in Andheri, several possibilities are there.

A few everyday hacks are there, like using the right hashtags, posting the right content at the right time, etc. Still, digital agencies can provide you with more insight into how to attract followers or how you can be easily recognized by the users, etc.

Always put a clear call to action in your advertisement. 

Invest Time, Money & Efforts To Understand Your Audience:

It’s clearly popular social networking with over a billion monthly active users. Considering the platform’s popularity, a more significant number of Instagram following may result in more sales, more blog views, and a stronger community for your brand.

There are numerous companies on Instagram aiming to gain from Instagram users and looking for ways how to grow on instagram 2022. However, the target audience will always fluctuate depending on the goal. So have a clear purpose and delve deep into understanding the targeted audience. 

Don’t Ignore Instagram Stories:

Instagram Stories, expanding fast in popularity, with over 400 million daily users. Many people even say they prefer watching Stories over scrolling through their page. Creating stories with the imagination of what your target group may like is the trick to attracting followers.

Here, if you are not good enough with the imagination of your stories, then digital agencies are there to help you out.

Conclusions

Magnarevo, the best digital marketing agency in Andheri, is helping businesses expand on Instagram. We help you with the right strategy and suitable content for your Instagram account to become bigger and stronger.

Let us ask a question, what are the best social media platforms for business? Your answer might be Facebook, Instagram, LinkedIn, Twitter, Pinterest, and more. 

There is a lot said and done by the Digital Marketing agency in Malad to make proper use of various social media platforms including Pinterest. 

Out of all those social media platforms, Pinterest received late recognition as a medium for marketing and brand growth. The company has grown into a big business with 300 million active users. 

Now, The platform has got the attention of the social media marketing agency in Malad, and they’re using the platforms for their clients. 

So what are the proven ways to use Pinterest for marketing and brand growth? As a 360-degree social media marketing service in Malad, Magnarevo provides a Pinterest marketing service. Let’s jump in to know

8 proven ways for better use of Pinterest:-

Profile Optimization Is The King:

It’s said repeatedly by various social media marketing agency in Malad that irrespective of which social media platform you’re using, optimize your business profile.  For Pinterest follow these tips.

1. Write a proper, accurate, and engaging description depicting your brand.
2. Use the company logo, eye-catching cover photo, and highlight the feature boards to get more eyeballs.
3. Users come to this platform to shop, research, engage, entertain, and more. Make sure your business profile gives them everything they expect from the forum. 

Set A Content Strategy:

Anything without any strategy is bound to fall. Simply liking posts and images is not enough. You need to bring users to your page, and that’s only possible through proper content strategy. 

Do you know a hopping 85% user voted that they come to Pinterest for learning new things? Put a handsome amount on bringing how-to, DIY tips, and related posts matching your business. 

Alternatively, contact Magnarevo, the best digital marketing agency in Malad, to work on your behalf. We help businesses in marketing and brand growth on various social media platforms, including Pinterest. 

Business Should Not Be The Focus- Always: 

Promoting the business is paramount, but never fails to engage, educate, inform, and entertain the user. 

Pinterest is highly circled on visual things, just like Instagram. Eye-catching, color-coordinated, high-definition photos do the wonder.

Pinterest is primarily designed to enable users to share images and discover various information through pictures, animated GIFs, and videos. So keep this thing in mind while creating a strategy. 

Posts Creative Pins To Speak It Louder:

Every social media platform is different in many ways. Post that brings high engagement will not work in the same way on every platform. 

Digital marketing agency in Malad professionals stresses that a business should make customized images for Pinterest with a 2:3 aspect ratio. Besides that, use the brand logo, precise text overlay, and others for better reach.

 Publish When The Users Are On The Platform:

Just like the PPC service company in Mumbai runs advertisements at some particular time, and with some specific keywords, you too need to post on Pinterest at a particular time. 

Timing is crucial. Get some insights about the type of pins getting more popular and post them accordingly. You should not be posting about winter in the summer—post in the daytime, not at night when most users fall asleep.

Optimize Your Website With Save Button For Pinterest:

As a business, you need to make a Pinterest business strategy, but you should also help your site users to provide assistance in your journey. 

To do that, have a save button on your website that encourages more people to pin your content after saving it. Add a one-step save button on the site for users. 

Pinterest provides multiple benefits for offline sales, awareness, conversions, considerations, and more.

Don’t Ignore Shop The Pin Features Of Pinterest:

Pinterest provides multiple features to make the business more powerful on the platform. If you’re into selling products, shop The Pins are a good choice. 

You can tag the posts with relevant URLs or affiliate links. So if a user likes your product, they can buy it by visiting the URL or link. It makes the purchasing process easy, and you also receive brand awareness and more sales. 

Get In Details Through Pinterest Analytics For Account Insights, Best Pins, and Overall Presence:

Posting without any goal and research is not a good idea. Pinterest analytics give an idea about what to focus on or what to ignore. You also get to know which types of content are getting the engagement that further help in making a good content strategy. You get a 360-degree view of your Pinterest account.

Conclusions

As you’ve got some idea about Pinterest, do not delay in making use of it. Establish a presence on the platform and get unique benefits for your brands. Need help? Contact Magnarevo, the best digital marketing agency in Andheri.

The high penetration of smartphones and the fast speed of the internet have changed how we consume the internet. We started from text search, but now it has become a norm to use voice search to get answers to the queries and more. 

Voice assistant tools like Google Home, Amazon Echo, Apple Siri, Microsoft Cortana,, etc., are helping voice search to become more popular. 

It’s a need for the hours for websites to focus on voice search optimization 2022 strategies in their online business. Forward-looking Digital marketing agency in Andheri, Mumbai is already developing content and websites for voice searches. 

As an SEO services in Andheri, You need to follow some impactful tips to optimize content for voice search. Let’s jump in; we’ll decode 7 voice search optimization 2022 tips right here in this blog. 

Go Deep Into Voice search user guides:

Voice search is new, especially in India so getting well-updated information is quite challenging. So what is the way out here? 

Read voice search user guides for Windows, iPhone, Amazon, and other prominent technical platforms to get a sneak peek into the voice search functionality. More knowledge, the better the probability to implement impactful strategies for Digital Marketing agency in malad.

Be Local- Choose Google My Business Listing:

What! Your business is not yet listed on Google My Business. Trust us; You are missing good business prospects and high user traffic for sure. Contact Magnarevo, an SEO agency in Andheri and complete the business listing. Don’t miss to verify it through various methods after fully completing it with industry type, business hours, address, and more. 

GMB works like magic for voice searches and takes your website to greater heights.

Add scannability to your readable, engaging, and unique content:

Why should you focus more on scannability? The reason is the high usage of mobile devices for accessing online resources. 

Here lies the vast opportunity of scannable content. It brings more mobile users to the site and further helps in voice search.

So what are the ways to write scannable content?

1. Use simple, meaning and most importantly helpful content for users.
2. Use well-optimized heading, subheadings and more in the content
3. Keep the length of content good enough that is more than 500 words.
4. Make use of number lists, bullet points, etc. 
5. Keep the paragraph short and do pepper formatting.
6. Write content that invites readers to participate.

Keywords are the queen for voice search if the content is the king:

There is no denying that today’s internet works on content in general and keywords in particular. So the simple and best answer for voice optimization 2022 is to focus on quality, authoritative, precise, and most importantly, highly searched keywords. 

So if you’re an SEO company in Andheri, get down and work on content and keywords. It will be a game-changer for voice searches in the future. 

Don’t just write for search engines, Write for readers:

There is a difference between text search and voice search. A person looking for the best Digital Agencies in Andheri will add WH-words like What, Why, Who, etc., before the search. 

So when the users ask, Which is the best digital marketing agency in Andheri, here is a catch for all. 

Have a content strategy that tries to solve people’s queries. FAQs are an excellent way to make sense for customers and search engines. 

Have a FAQs section on your website for better voice search optimization of the content. 

However, it is essential to mention that FAQs also fulfill Google’s rich snippet requirements, giving you an edge over others.

Experienced It and applied it- Try to understand People’s Voice Search Behavior:

Is it tough to get voice search trends? No, You need to start today. Presume yourself as a potential customer and use Siri, Cortana, OK Google, and any other voice assistants to get the desired results. 

By using voice assistant platforms understand how to optimize content for voice searches. That’s cool. Collect the related data and craft the best strategies for voice search optimization 2022. 

Make your content responsive especially for mobile:

Over 53 % of internet users access it through Mobile.

Future belongs to the mobile. Experts are putting a big bet on mobiles and it’s right for an SEO company in Andheri to focus on mobile intensive content. 

Create a mobile responsive website and run a friendly test to understand how is it performing. Make sure that website is fast and crawlable on mobile that further leads to better content visibility and exposure. 

Final Word 

Most of the new technology works in one direction- towards growth. Voice search is also moving forward, and there is no turning back. People from all generations, backgrounds, demographics, and devices type are using it in their day-to-day life.

Now it’s your turn to take the lead for the future. Choose any reliable Digital Marketing Agency in Andheri such as Magnarevo and get set go with voice search content strategies. 

Only superstars and a few committed bloggers could be considered influencers a decade ago. Now, it appears that social media influencers have risen to prominence, saturated the market, and even become the main point of Influencer Marketing Strategy.

If you’ve done any prior study on influencer marketing, you may have come across contradicting information, with advice ranging from employing social influencers without hesitation to not using them at all.

What is the most Cost-Effective way to use influencers and how influencers help brands?

Influencer marketing by a leading digital marketing company in Andheri is an excellent way to get your business recognized. While there are a number of ways to work with influencers and a number of payment options, influencer marketing may produce fantastic results regardless of budget.

The key is to choose the best solution for your needs, develop a data-driven campaign that fits within your budget, and measure your KPIs along the way, with a premier Social Media Marketing Agency in Andheri.

The Four Tiers of Influencers in the world of instagram influencer marketing strategy-

When there are hundreds of fantastic influencers on social media these days, how do you pick the right one for your campaign?

Understanding the four main types of influencers and how they interact with your specific, measurable goals is critical.

Mega Influencer: someone who has a million or more followers on one or more social media profiles.

Macro Influencer: a person who has a following of 40,000 to a million people.

An individual having a following of 1,000 to 40,000 people is referred to as a micro-influencer.

Someone with a small following is referred to as a Nano Influencer. In their respective disciplines, they are considered consummate experts.

Look for brand mentions and the demographics of the audience:

Searching for brand mentions on social media is a wonderful way to start communicating with influencers. A fast search will reveal the content creators who are already talking about your brand or products; these people may be turned into powerful brand marketing assets by a digital marketing company in Andheri.

Examine your brand mentions for macro, micro, and nano influencers who are already talking about your brand and reach out to them. These enthusiastic content providers will be more eager to collaborate with you.

Make Connections With Influencers:

Instead of cold messaging, begin by cultivating connections with the influencers who align with your objectives. They will be more willing to promote your items if they are familiar with you and your brand.

• Interact with prospective influencers by liking and commenting on their posts while understanding how influencers help brands.
• Support them by sharing their user-generated content on social media.
• Begin the conversation about compensated cooperation once you’ve developed some relationship with them.

For any influencer campaign, you should be aware of the various types of content available:

When choosing an influencer to promote your product, consider the style of the brand. Each influencer has a certain style of material that resonates with their target audience.

When you start working with a paid influencer, you should know what kind of material they could suggest and how it will help you achieve your objective.

Recognize the Different Payment Models:

Influencers charge varied fees for sponsored partnerships, and each influencer costs differently. Knowing what each model looks like can assist you and your influencer figure out what works best for your campaign aim and how to measure its performance.

–Cost per engagement (CPE): On each post, you pay a defined fee (or cost) per engagement.

-Pay per post: A one-time cost for each post. This might include the expense of creating content.

-Flat rates: A set sum charged for the whole campaign, regardless of how many interactions it generates.

-Pay per click: You pay a predetermined sum for each click.

-Pay per conversion: You pay a portion of each conversion that the influencer directed you to. Brands benefit the most since they only pay when they make a sale.

After you’ve laid out your campaign, be sure to use a monitoring tool to analyze and evaluate its progress by a premier digital marketing company in Andheri, Magnarevo Private Limited. Tracking tools allow you to go further into your data to determine how many sales are generated by a certain influencer.

When you’re on a limited budget, these services can help you assess your ROI and manage campaigns to improve for the future.

SEO is always changing. The game varies with each new update to search algorithms. Marketers must update their SEO approach regularly in order to keep up with new best optimization practices and shifting search trends and keep looking for new SEO facts 2021.

For any firm, big or small, SEO should be more than a low-priority item on your marketing to-do list. Indeed, as we get closer to 2022 and beyond, SEO will be more crucial than ever for businesses trying to boost traffic and revenue. Learn about why SEO is important for business and how to use it in your next marketing strategy.

Off-page SEO is responsible for 75% of SEO, whereas on-page SEO is responsible for 25%.

The two most significant components of improving your SEO are attracting links and making your content relevant for the phrase people are searching for. These characteristics are referred to as off-page (on someone else’s site) and on-page (on your own site).

It’s crucial to start by making your content relevant by including the keywords you want to rank for in key areas of your site. Create content that other people will want to connect to. Search engines consider these links to be “votes,” suggesting that your site is beneficial to individuals seeking information.

The top five results receive 75% of the clicks, is one of the most Important SEO Tips:

Because the top 5 search engine results receive 75.7 percent of all clicks, concentrate your efforts on a few key phrases and create content around them. Don’t overextend yourself or you’ll become a jack of all crafts and master of none.

Republish and update:

Producing high-quality content does not exclude you from revisiting previous work. When you add new information to your site, it’s easy for it to get buried. If the material is still useful, updating and republishing it is a terrific way to reconnect with your users while also providing new content for search engines to index.

Google+ is the most linked social factor for SEO ranking:

Since social media has become a popular way of communication, search engines have begun to factor your social network into the results you get. “Social search” is the term for this.

In social search, content that has a social connection to you in some way is prioritized. A social connection is someone you’re connected to on Facebook, Twitter, or another large social network. This indicates that you should establish relationships with individuals who have clout over the terms and issues for which you wish to rank. This indicates why SEO is important for business and relationships with the audience.

Detecting objects in photographs:

Within photos, Google’s algorithms can now distinguish objects and forms. Although this AI-driven technology is still being polished, the idea is to provide consumers with more accurate SERPs and fewer false positives. As a result, having adequate and aesthetically unique graphics on your website will become one of the most Important SEO Tips. However, alt-text descriptions are still important and, like page titles, should include meaningful content rather than keyword stuffing.

Under 155 character persuasive meta descriptions enhance click-through rates:

On search engines, the meta description is a small preview that appears beneath a link. This provides readers a preview of what they may expect if they click. As a consequence, a compelling meta description will increase clicks even if it has no impact on your search engine ranking.

Magnarevo Private Limited has hands-on industry experience and has always updated its knowledge on the most Important SEO Tips. Stay connected with us!

Let’s understand 

What IS BRAND IDENTITY?

The three key terms “brand,” “branding” and “brand identity” are sometimes treated as an interchangeable, but it’s not. To build a great brand for an organization you need to be aware of these 3 terms.

BRAND:

A brand is a unique symbol, name, design, term, logo, or mark that distinguish an organization from its rival in the eyes of the consumer.

BRANDING:

Branding is a process which involves creating a unique name, design, symbol or an image which differentiate and identify of a product from others product.

BRAND IDENTITY:

Brand identity is a collection of all the brand elements ( such as design, logotype, symbol, name, colors etc.) that together create the right image to the customer for that organization.

Brand identity is what makes a company instantly recognizable to the eyes of target customers.

An entrepreneur can make these brand identity related mistakes:

• Not being transparent about products or services
• Overdoing Ad campaign
• Not defining clear brand Identity or poor brand guidelines
• Unnecessary funding on branding agencies with limited resources which neglect to give a strong first impression to potential customers

Tips for Building a Strong Brand Identity

1. Research and know your marketplace

First, you need to find out what your competitors are doing ? what they are struggling with? How does your customer see you V/S your competitor? Are they aware?  What are there brand strategies?

Research in brand building helps you create a brand persona, it clears the picture of what exactly your brand is…

• Who is your Audience?
• Branding of your competitors

Only brand research is the way to effectively assess where you stand.

2. Brand Should Reflect Who you are

You should think hard about these:

• What actually your customers want?
• What do they want to experience?
• What are their expectations?

You should create an emotional connection with your customers and help you cultivate your unique identity. Everything from your logo, tagline, message, voice, and personality should reflect your mission.

3. Logo

After research and brainstorming, now we start the real fun:

A logo is a design or a small symbol which is adopted by an organization to identify its service or product. A logo is the most identifiable part of a business. Some of the biggest household names have very iconic logo which are instantly recognizable worldwide.

Like Yellow M for McDonald’s, Blue bird Icon of Twitter, blue and white script of facebook. A red and white script of Coca-Cola.

Benefits of Professional Logo Design:

• It makes a great first Impression
• Designed with a strategy and concept in mind
• It gives your business a unique identity
• It projects a professional image

4. Colour Palettes

A unique color combination is the key to express personality of your brand. Colour plays a major role on how your audience perceives your brand which is an essential step for crafting a brand identity.

5. Building The Brand Style Guide

A brand style guide is a document which codifies how a company presents its vision, target audiences, brand personality, its core values and mission to the world. It includes easy-to-follow guidelines for each and every part of the brand identity and creates a right perception to the audience.

To build a brand, revamp your logo or any branding related queries please get in touch with us. Toll free 1800 258 3141

LinkedIn is the largest social media network for business contacts, with 722 million members. It’s a valuable resource for both recruiters and job seekers, as well as B2B interactions; LinkedIn has 55 million enterprises and 61 million senior-level influencers. With so much potential, having a LinkedIn strategy that helps you create contacts for a high return is critical.

What are the advantages of LinkedIn Marketing Hacks to Grow Business?

As with any large social networking site, as LinkedIn grows in popularity, more people will use it to spam users directly in an attempt to sell something. Although it may be tempting to take this route, on LinkedIn, building relationships comes first. This can help you build trust with potential clients or customers, boosting the chances that they will purchase what you’re selling.

A good LinkedIn marketing plan is, without a doubt, critical to your company’s success. According to experts at a PPC services company in Mumbai, it might aid in the generation of high-quality leads, as well as brand recognition and higher website traffic. It might also help you position yourself as a thought leader in your field. Here are some LinkedIn marketing tips & some successful LinkedIn Marketing Hacks to grow Business.

Examining your options:

Do your homework on someone before you connect with them. Read over his or her profile, noting any similarities you may have that you may bring up later in the discussion. Check out the person’s LinkedIn groups while you’re at it. Then, when you’ve finished your LinkedIn investigation, go to his or her company’s website and social media accounts. You may even look up his or her name on Google to obtain a full image of who they are.

Approachable prospects (but with honesty):

Send a customized message to a prospect when you connect with them. Maybe you met them at a networking event, or maybe you don’t know who they are at all. On LinkedIn, don’t be scared to make these kinds of relationships. LinkedIn provides your conversations with legitimacy as it is a very formal platform.

Marketing with Content:

This is the most talked-about topic in the marketing field. Content opportunities – social media postings, blogs, essays, brochures, e-books, and newsletters, are being noticed by brands. The list goes on and on, but so do the possibilities. LinkedIn gives you control over content creation with easy-to-create LinkedIn articles and daily postings.

This is stuff that adds value. A series of instructional or knowledge-sharing postings may lead to further professional collaboration and the publication of an e-book or e-course on the subject. That is an example of a passive revenue model and you can achieve that too with the help of expertise by Social Media Marketing Services in Malad.

Offline Impact Increased:

Brands have frequently reported that LinkedIn marketing has aided them in improving their offline presence as well. Maintaining a good online presence improves face-to-face working connections with peers and clients. A multi-faceted and accessible brand image emerges as a result of the capacity to network and share via shared groups, suggest professionals, and employ resources. LinkedIn profiles, by becoming a brand’s digital presence, also assist to strengthen the offline connection.

Make use of LinkedIn groups:

Not sure where to look for leads? LinkedIn groups are a wonderful area to explore if you’ve exhausted all of your other options. The groups are designed to help people connect with others who work in the same sector or have similar interests. Because you can only join 50 groups on LinkedIn, be selective about the ones you join. If you don’t have any other acquaintances, you may also join groups that your prospects are a part of.

Make use of LinkedIn’s resources (SEO services in Andheri will help assist you better):

It might be difficult to implement LinkedIn content and prospect strategy, especially when you realize it is only a minor portion of your entire business strategy. Make use of the resources provided by LinkedIn to keep you on track:

-Remind yourself to follow up.

-Keep a note of the details you found throughout your research and keep it ready.

-Label prospects based on where you are in the relationship-building process to stay organized.

As we move beyond the COVID-19 pandemic and into a new phase of economic re-building, LinkedIn is expected to become an increasingly significant platform. This will open up new opportunities, and those that begin establishing their platform presence now will have the best opportunity of capitalizing on these chances and maximizing their platform potential. Magnarevo Private Limited is one of the best SEO services in Andheri that will make sure that your LinkedIn Profile gets you legit contacts and business. Contact us through our website to know more.

Content marketing is a constantly evolving profession. This is something that you cannot afford to ignore. Because of its efficacy, content has become the foundation of branding, lead generation, and even sales operations across inbound and paid channels. The content creation trends 2021 are some of the most interesting trends to look out for in recent times.

Why do Content Marketing Trends shift so much?

To stay up with trends, technology, and customer expectations, content marketing is always evolving. For example, the growing usage of mobile devices, voice search, and social media all need to be kept updated.

The platforms themselves are also subject to change. Established networks like Facebook are attracting an older population, whereas emerging platforms like TikTok are attracting a younger age. Content marketers and digital agencies in Andheri must adjust their methods to suit shifting trends in order to effectively reach their audiences.

Personalized Content-

With a more intelligent consumer, you’ll need a more nuanced communication strategy, one that appeals to that person on a personal level. It’s important because customer expectations have shifted, and being relevant to what they want to know is crucial. Content creation trends 2021 suggest a significant lean towards personalized content and it should with your website. A simple internet search for website content trend 2021 will inform you well.

Personalization also gives you a competitive advantage. Research by Demand Gen revealed that when businesses employ tailored lead nurturing, they have a 20% boost in sales opportunities. Personalization is nearly entirely dependent on data. As a result, the more information you know about your consumers, the higher opportunity you have of creating a more relevant message.

Brands Content should be niched-

There is undoubtedly content saturation in whichever vertical you are in. This indicates that the majority of businesses in that industry produce comparable material. It will only become more difficult to improve your organic position for specific keywords.

Some businesses are becoming quite focused on their content to attract a more particular customer to address this and stand out. Finding your niche generally entails pairing a skill you have or a high-performing product with a certain sector.

Embracing Live Video-

It’s obvious that video is being used in content marketing by companies. Every day, millions of videos are created on just about any topic conceivable. Videos aren’t new, but live video is a sub-category that is proving to be successful for some businesses.

With live video, there’s always the possibility that the following scenario may be unscripted. When your brand is on the go, the live video makes a lot of sense. Alternatively, if your brand allows it, display something from the field. Live video provides you with a variety of unique and interesting options. The best digital marketing agency in Malad would suggest you the same.

Content Marketing using Artificial Intelligence–

AI-powered content marketing might be the most significant and game-changing trend to date. Long-form material and semantic search are becoming increasingly important as search algorithms develop. For example, Google’s Knowledge Graph is assisting consumers in obtaining better results for long-term search searches. With its RankBrain algorithm, Google is taking this to the next level by utilizing AI to allow better matches to search queries.

Content community building-

Content marketing will undoubtedly be the most popular trend in 2021. With the rise of Slack communities across tech and the focus on personalization in marketing during the epidemic, marketing teams have been focusing on building communities all year. Marketing teams, on the other hand, will be able to continue to expand their reach while using fewer resources if they create communities centered on content sharing and production.

Recruiting Content Teams with a Wide Range of Skills-

There has been a continuous movement away from content churning in recent years. The companies who are having the biggest triumph with content marketing aren’t just dumping material on their audience. They’re going with a media publishing strategy. Now, the procedure is just as essential as the substance. Having a group of authors is no longer sufficient. To satisfy the demands of your audience, your firm has to develop a larger plan that includes a more varied collection of people and talents.

Keep these trends in mind as you design your content marketing strategy for the year. The overarching goal for next year is to create high-quality content that adds value to your company without requiring more resources. Magnarevo Private Limited is the best digital marketing agency in Malad which understands and evolves with relevant trends. Let’s connect and catch up with relevance.