“Intelligence is the ability to adapt to change”
Since the last 6 months most of us have spent time with our loved ones not because we chose but because nature forced us to. These are unique times which no one imagined would last this long. In the unlock phase, businesses around the country are now slowly opening up and are finding new ways to reach out to consumers. This pandemic has brought a long term psychological shift which businesses will have to adapt by building new marketing strategies and win trust.
So how will the marketing strategy in the post covid-19 era look like?
If we look back, any crisis has always brought opportunities with it. Businesses who adopted to digital marketing early are the ones that suffered LESS during this pandemic. You will still have to maintain social distancing with your customers but with digital marketing you will always be closer to them and capitalise on your market. Create and focus on a digital marketing strategy right now and execute it as quickly as possible to remain ahead in competition.
Here are our quick 3 tips to get your business ready during the unlock phase:
1. Get a website and include SEO in your marketing budget.
We have been publishing videos and writing articles about why businesses should have a website and a SEO strategy. THIS IS THE TIME! Getting a website and optimising it for SEO should be your main focus this month. During unlock people will still be skeptical to move out freely and will try to find businesses near their vicinity by searching online. Local seo will play a crucial role here. SEO will help people find you online and give you business. In local SEO you can easily rank in 2-3 months time if there is not much online competition. And to remind you again, SEO is a long term investment. If not today, it will reap you good benefits months or year later.
2. Make your business or brand more active on Social media
Social media is the place where real discussions are happening right now. People are sharing more stuff on social media than ever before. Your business can be a part of this conversation. People who never liked social media have also opened their account on multiple social media platforms. Most of our campaigns during this pandemic saw a lot of surge in reach. You can even plan a small campaign on your own to test your products or service. There is a possibility that you might be facing some delays in product deliveries or issues in your service due to lack of resources. You can communicate these things on your social media pages so that your customers know the real cause behind your delays.
3. Try and include some part of your buying process online
Contact less delivery and digital payments have been on rise and have gained more importance. Businesses can now deliver goods or services as digitally as possible. Try to find ways where some part of your process can be done online. This can be a simple payment module or even a quick checkout of fast moving products of your store. Offer some discounts to use them and try explaining these features to your end user.
The post pandemic time will test your business to its full potential and its ability to adapt to new technologies and processes. We humans have always been receptive to change for a better tomorrow. It is time for you and your business to embrace this new phase and be a part of more fruitful days ahead.