Author: Magnarevo

“Intelligence is the ability to adapt to change”

-Stephen Hawkins

Since the last 6 months most of us have spent time with our loved ones not because we chose but because nature forced us to. These are unique times which no one imagined would last this long. In the unlock phase, businesses around the country are now slowly opening up and are finding new ways to reach out to consumers. This pandemic has brought a long term psychological shift which businesses will have to adapt by building new marketing strategies and win trust.  

So how will the marketing strategy in the post covid-19 era look like?

If we look back, any crisis has always brought opportunities with it. Businesses who adopted to digital marketing early are the ones that suffered LESS during this pandemic. You will still have to maintain social distancing with your customers but with digital marketing you will always be closer to them and capitalise on your market. Create and focus on a digital marketing strategy right now and execute it as quickly as possible to remain ahead in competition. 

Here are our quick 3 tips to get your business ready during the unlock phase:

1. Get a website and include SEO in your marketing budget.

We have been publishing videos and writing articles about why businesses should have a website and a SEO strategy. THIS IS THE TIME! Getting a website and optimising it for SEO should be your main focus this month. During unlock people will still be skeptical to move out freely and will try to find businesses near their vicinity by searching online. Local seo will play a crucial role here. SEO will help people find you online and give you business. In local SEO you can easily rank in 2-3 months time if there is not much online competition. And to remind you again, SEO is a long term investment. If not today, it will reap you good benefits months or year later. 

2. Make your business or brand more active on Social media 

Social media is the place where real discussions are happening right now. People are sharing more stuff on social media than ever before. Your business can be a part of this conversation. People who never liked social media have also opened their account on multiple social media platforms. Most of our campaigns during this pandemic saw a lot of surge in reach. You can even plan a small campaign on your own to test your products or service. There is a possibility that you might be facing some delays in product deliveries or issues in your service due to lack of resources. You can communicate these things on your social media pages so that your customers know the real cause behind your delays.

3. Try and include some part of your buying process online

Contact less delivery and digital payments have been on rise and have gained more importance. Businesses can now deliver goods or services as digitally as possible. Try to find ways where some part of your process can be done online. This can be a simple payment module or even a quick checkout of fast moving products of your store. Offer some discounts to use them and try explaining these features to your end user. 

Conclusion

The post pandemic time will test your business to its full potential and its ability to adapt to new technologies and processes. We humans have always been receptive to change for a better tomorrow. It is  time for you and your business to embrace this new phase and be a part of more fruitful days ahead. 

Hello and welcome to our first video. My name is Vishal, founder of Magnarevo. We have worked with 100 companies in the last 5 years and have helped them in achieving their business success. 

If you want to connect with millions of users by taking your business digital the first step is to have a great website. 

In today’s video we will explain the benefits and give you an idea about the process that you must follow while making a website. 

There are many benefits of having a website out of which we are going to share the top 5.

1. The first benefit of having a website is to validate business to your online customers. A website can verify that your business is legit and provide details like your office location, phone number, business email id and also about the quality of your products or services. 
2. The second reason why you should have a website is to tell a story about you and your business. You can share the story in a creative form using nice visuals and in a structured format. For example, you can show ideas behind your product explaining each and every step. 
3. The third benefit is the ability to categorise and showcase your products along with user feedback and reviews. It is also your digital catalog which you can keep updating everyday. Imagine doing that with your printed catalog?
4. This brings us to 4th benefit. More than 70% of internet searches happen on Google. There is a high probability of a customer searching directly or through keyword land on your website. Searches on google have seen a steep rise because of the Covid pandemic. So this is the right time to get or update your website.
5. The last point and our favorite is retargeting your website users. You can retarget them through google and other social media ads. You can even track and collect information about users and send them newsletters about your offers, upcoming events and product launch.  

The process:

Now coming to the process part. It will be helpful to you and to those who have given their website to an agency or a freelancer. 

We have developed this process based on our experience so that you don’t miss out on any information that is important for your business or customers. 

The first simple step is Project Scope ie. the idea of making the website. 

This step will cover 2 points:

1. To decide whether it will be a informative or an ecommerce site
2. Deciding functionalities of a website such as having a product enquiry page or a payment module in your website

The second step in the process is creating a Data Sitemap. It is like listing your web pages in a hierarchy format. This makes it easier for a designer and a developer to understand the basic structure of your website. 

The third step is creating a wireframe. In this step you can design layouts of all the pages that you listed in the sitemap. It is like blocking your page ideas before working on the actual design. 

Then comes the fourth step that is creating the content. Make sure you create the website content in a simple language which is easy to understand for your online customer and avoid using technical terms. The content should also be SEO friendly. 

The fifth step is image production. Visuals play an important role so select the best images before you start designing the website.

By the time you have reached the 6th step you would have completed the idea behind your website, the sitemap, layout, content and also the visuals that you will be using in your website. In the 6th step i.e the design you will be working on the fonts, color, icons, shapes, call-to-action buttons and so on. 

After designing, start with your development process and make it mobile friendly. You can also start adding the content  in this process.

The last step consists of Testing the website on all devices. Check payment links, forms, and add tracking codes if you have any. Once you have covered all these steps, your website is ready to go live.

Now some might argue that a website is not that important and a business can directly start posting on social media platforms to have a digital presence. Surely, you can go and create your social media accounts like most of them do. But do they have the same benefits that we just talked about? 

On social media the information is scattered plus few people search for a product or service on facebook and instagram. The purpose of social media platforms is different and we will cover it some other time. 

So in case if you have any questions regarding the benefit and the process of the website, or you are stuck while making a website, please comment on this video and we will answer them in our weekly QA videos. In our upcoming videos we will talk about each and every step in detail. 

So stay tuned and stay safe!

Prevent your business from economic shocks in 2020-21: Go Online!

The first thing that your business must be aiming at after the economic crisis of COVID 19 would be cost-cutting. But does reducing cost in marketing means reduced growth? Definitely not!

The deal that you have to crack is you need to shift from your traditional tools of marketing to digital marketing. Result-driven outcomes of investing in digital marketing will help you make unpredictable profits.

Digital marketing is sharing your products, services, and business values using digital tools. These tools “ethically hack” into consumers’ minds and communicate the value of your business to a very specific target audience.

If you think you can do without taking your business online, then you would want to read the following points:

• Global B2C ecommerce sales are expected to reach $4.5 trillion by 2021
• Indian online shoppers have seen a rise from 69 million to 100 million in years
• On average an Indian spends about 4-5 hours a day scrolling through social media, emails, and browsers.
• Companies spend 46% of their budget on content creation.

Before we delve into reading the importance of digital marketing, let’s quickly understand SEO.

Search engine optimization is the process of making improvements on and off websites in order to gain more exposure in search engine results.

Search is the “gateway” to all your answers as a consumer, and optimization of these searches is the gateway to all the profits as a marketer.

When you write content or make videos according to the keyword ranking you are for sure providing the customers what they are asking for. It is more like letting customers speak for you through user-generated content.

Here are some quick points that will explain why your business needs digital marketing:

1. Businesses prefer using digital tools because unlike traditional marketing, you can, in real-time, measure and analyze your performance on the big World Wide Web!
2. Pushing out more and more content ensures that you have increased the number of visitors manifolds!
3. At this point when the world is consuming so much data online through social media channels, feed them what suits your sales! You need to carefully crawl inside and take the first-mover advantage and secure the media with your product and content.
4. Digital marketing for small businesses provides a leveled playing field that is precisely why right from Sabyasachi to the small start-ups, all need to have a brand identity online.
5. This ensures a lucrative ROI that can be tracked according to your investment. But the best part is, you don’t really have to invest more to gain more! You invest a very little amount and the returns are record-breaking!
6. Through various trends, you increase your interaction with the customers which becomes key in providing what the market actually needs.

These trends are hyperdynamic. For instance, at one point short tail keywords would boost your business and in the next, features like voice search would trend the long-tail keywords.

Who would have pictured themselves trying a spectacle on their 3D face online and choosing a perfect buy?

Some Top digital marketing Trends in 2020 are:

• Video Marketing
• Search Engine Optimization
• Social media stories
• Content marketing
• Chatbots
• Podcasts
• Augmented reality and Virtual Reality

Digital marketing directly links the consumer and the seller, thereby reducing contact and making you promote social distancing!! Prevent your business from economic shocks in 2020-21: Go Online!

Connect with the best digital marketing agency in Andheri, Magnarevo for the best deals for going online!

The new beginning…

After the Government’s announcement to make ‘local companies global’ and to increase demand for locally manufactured goods, India’s digital industry is going to benefit from more Indian brands wanting to reach a wider audience. The most cost-effective way for local brands to reach a bigger audience and create demand for their products or services will be through digital marketing.

Experts say brands would now want to talk proudly about their local nature and even communicate to people by carrying a ‘Make in India’ logo. India’s Prime Minister is now pushing this campaign and most brands would be very keen to join the wagon by having a ‘Local Theme’. According to some experts, the ‘Vocal for Local’ campaign will change how brands will use digital marketing to communicate and establish themselves in India and also go from local to global.

Finding the right digital team

It is important for a local brand to find the right agency with whom they can partner with. There are good companies that can provide digital services in India; however, you will have to find them. Businesses should help other businesses to find the right talent and grow together. Find a team that can engage local audiences and builds strategies considering the demographic of the states, different languages, traditions, behaviors, and so on.

Vishal Agarwal, Founder of Magnarevo Pvt Ltd, says, “It is the talent that is going to matter and also the work that they will execute. The ‘Go Local’ campaign will be executed better by Indian digital agencies as compared to the global ones for the very fact that Indian agencies would know the local audience better. Also, in terms of spend budgets and working style, Indian agencies will have an upper hand. I also feel it is not just because of the Government’s initiative local brands now want to spread their wings throughout India. This trend started 4-5 years ago when new-age entrepreneurs joined their family businesses or started something on their own. With the help of social media, they were able to tap larger audiences with a limited budget. “

What would it be like for local brands?

Local brands showing directly in front of customers and bombarding them with BUY NOW and SHOP NOW messages in their social media campaigns complain that digital marketing is expensive and also very time-consuming. Many claim that it did not affect their business and did not fetch them good returns. We do not agree with them.

The goal of any campaign in digital marketing should be to foster relationships with the audience rather than just showing random posts. Responding to every single person that comment and interact are also very important. People want to know that someone is listening.

It is a known fact that India is amongst the largest consumer market in the world. We also know that it is a very complex and dynamic market. For local brands, it is crucial to understand this fact about India and market their products or services according to local preferences. The digital communication strategy should be very focused and tailored. ‘One strategy for all’ will fail here. Local brands will need to have some personality and at the same time be approachable. Just publishing a post will not provide any value. Also, selling on digital marketing platforms is not easy. It is always evolving, and one needs to be consistent. For example, taking advantage of the ongoing campaign‘Support Local’ on Instagram and building some content around it might give your page some boost. Respect competition from both local and large retailers. Invest in local knowledge by hiring people locally and be mindful of the factors that can impact consumer preferences.

Finally, 5 Things to keep in mind

1. Brand Localisation

Middle-class consumers are loyal to brands. Make sure to have a strategy that focuses on local branding. Consider some announcements or a product launch with the help of small social media influencers to announce your arrival in the market. Some might disagree about social media influencers as many lack genuinity. This can be avoided by using a proper screening process. We believe getting genuine social media influencers for a product launch can give your product or service a good boost as compared to paid video ads.

2. Understanding the demographics

Understand where your target audience lives. Is it smaller or larger cities? You can use local language in your communication if your audience is in smaller cities or in rural areas. Let’s not forget how big the rural market is. Indian rural is around 700 million people and is not well penetrated for health and wellness products or other consumer goods giving you ample opportunity to grow!

3. Adapting to preferences

We are not asking you to change your products or services completely. You can adapt to certain preferences, tastes, or even culture if that’s possible. It can help improve your chances of success and grow fast.

4. The language

Things like language and symbolism need to be looked upon while considering marketing in India. Maybe you can start with a more Indian company name when supplying your product or providing your service in India. Get proper advice before registering a name. Law is not that stringent in India for advertisements; however, a bad move can lead to a huge public outrage and can diminish your brand to a great extent.

5. In the end, Price matters

Price is an important factor for Indian consumers, mainly the lower income levels. People may spend more on high-status items, but commodities other than that are likely to be purchased based on the cost.

No wonder that the world is facing a very serious problem during the COVID-19 pandemic. The majority of businesses have taken a hit which has put our economy in very bad shape. Restaurants and malls have been like ghost towns and in some areas, grocery stores and supermarkets are left with empty shelves. We humans need each other more than ever in order to fight this virus. People need to be educated, understandable, and resourceful. A proper digital marketing strategy can provide all this if used correctly. For brands, it is a unique opportunity to work together.

Like most business owners if you are looking away to survive by shifting digital marketing budgets then this article is for you. Marketing is often the first thing that businesses cut from their expense list. However, this shouldn’t be the case. During a crisis like the one we are facing now; local businesses should communicate with their customers and use the time to build relations. Businesses should find unique ways to market themselves on social media and tweak their services for the current situation. This has to be done in a properly structured manner with proper guidance. We have listed down a few digital marketing techniques that you must consider during COVID-19.

Stay positive. Things will get better

Constant negative news about the virus on television, Whats app, and social media is sure to make you feel sad and depressed. You might be wondering is this going to be the new normal. Well, let us assure you of this. Your business is not going to close down because this is not going to last forever. It is only getting worse until it starts getting better. China has already lifted travel restrictions and lives are beginning to get normal there. China is where it all started and saw the worst lockdowns. However, people have started to go to work which is a huge contrast to what we heard about China in January and February 2020. India and other countries are 2-4 weeks away to see a dramatic decrease in cases.

This is only a small obstacle for your business. So, when things get normal again you do not want to be left behind by your competitors loose on big profits. Businesses should focus on the third and fourth quarters for increasing their revenue and profit. The goals for the next two quarters should be even bigger. It will be a mistake if you halt the digital marketing during COVID-19 as it would mean a complete waste of time and money that you had spent all these months to get the online traction.

Cut less now for better results later

If we look at some cases, businesses that have had a progressive strategy during the recession, and focused approach in spending, outperformed the businesses that have layoffs or cut down on their budgets. It was studied that smart leaders who did not trade short term gains performed extremely well when the economy strengthened after the recession. In a Harvard study where around 4,700 public listed companies were analyzed during recession and after, found that around 37% of companies outperformed their rivals by opting a progressive strategy once the recession was over. Also, making the right decisions during bad phases impacts the company’s growth exponentially when the economy improves.

Stick to paid advertising – It is a smart decision

People are spending more time than ever on their mobile phones scrolling their social media profiles. It is a great time for businesses to use paid marketing tools to reach your audience online during COVID-19 and have a competitive advantage. Digital marketing during Coronavirus will even save you some money if you opt for paid marketing now! The cost per clicks has reduced to almost 5% across all business verticals. So, for the same amount, you will get 15-20% more clicks than before which is really great. Your business will have a better opportunity for conversion and shovel up the lost market share from others. Also, many big players have gone offline or reduced their budgets by 50%, therefore, allowing small businesses to capture traffic which was earlier going towards big players.

Always one step ahead of your competitors

Search engine optimization (SEO) helps your website to rank top in google search engine result pages (SERPs) and bring in more organic traffic. So, if potential users search for a certain keyword your company will be the first one, they call. It takes time and effort to rank in google pages. You need updated content and optimized website on regular basis to be in the game and not lose revenue. The level of competition during the pandemic has reduced as compared to a normal business year. The average search number or traffic might have reduced during lockdown however, for a business, it is an ideal situation to improve their ranking. Your competitors may have stopped the digital campaigns they were running, and it can be an advantage for you to pull back on your campaign and push it even harder. You can strengthen the campaign and outrank them during the lockdown.

What after lockdown? Prepare for what’s ahead

 As we mentioned earlier. Things will be normal again and peoples’ spending will normalize. Always remember, digital marketing is a long-term game. What you do today will affect the traffic 3-4 months from now. So, start marketing your business during the coronavirus by preparing strategy and content for the time ahead instead of staying home and worrying about what’s going to happen next. Gain the momentum that you earlier weren’t able to accomplish and pounce back hard when the market surges to a new level.

Are you ready for a change? Show empathy and that you care!

Your business should be fluid. It should change as per time and adapt shape that the current situation demands. Find a way to connect with your customers as you have never before. Show kindness and empathy towards them. Offer them some free value-added services during the lockdown and build a stronger relationship. Businesses like gyms have to remain shut and are amongst businesses that have suffered the most. But they can offer online classes and keep the work going. Online consultations would really help during the lockdown as people are bored sitting home. With webinars that we are conducting for our existing clients, we have seen a 50% spike in the number of attendees. Make sure you tap into such opportunities with strategic digital marketing campaigns. Now is the time to be more visible on social media while traditional marketing is doing no good.

Ask for help. It is okay!

Managing a business and the pressure one might be going through during this phase can be very daunting. Our experienced team can help you execute your digital marketing strategy depending on your industry. Even if taking one task out of your long list can help you achieve more results then we are happy to do so. At Magnarevo –digital marketing agency in Malad, we are committed to be your partner amidst this bad time and help your digital marketing efforts succeed.

Smaller businesses that have a physical presence such as retail shops, gyms, and restaurants should focus on local SEO as compared to businesses that have a national presence. National SEO focus on searches across the country however, local SEO for your local business mainly focuses on searches for a specific location. For example, a bakery would love to show up on a search result page of a user who resides near the bakery location.

Benefits of local SEO services

Since people try to find most businesses online, local SEO is even more competitive. According to a report published by Google, 76% of people who search for local businesses online, tend to visit those businesses in the next couple of days. This clearly means that traffic from local search does get converted and who wouldn’t love to have that? Optimization of your local SEO helps to bring more traffic to the website which generates leads and in-turn gives more conversions. One advantage of doing local SEO is that you are not competing with bigger brands that have big budgets for SEO and are looking for national coverage. Therefore, local SEO for business growth becomes a very focused strategy. Not having local SEO could mean that you are losing some significant search traffic.

Here are some of the basic things you need to do for local SEO:

1. Sign up for Google My Business Account and optimize

Just login to Google My Business Page and register your business. Google maps will start showing your business to users as per its algorithm. This service is free. Also, this applies for searches across all devices and it also authenticates that your business is legal. Sometimes Google might even show your business on the sidebar space of google search. Make sure you have done below things:

• Verified your listing
• Updated accurate information
• Information about your services, business logo, working hours, etc.
• Revert to customer reviews
• Create some posts about your services/products

2. Try to get some customer reviews

Customer reviews are very important for local SEO strategy. You automatically rank higher if you have a good number of positive reviews. Make sure your average google rating is above 4.5 stars. Not having a review may indicate google that your business is closed or offline and may not give you a good rank. Reach out to your customers via email and ask them for reviews. Add a QR code on your merchandise packaging which can be linked google review so that people can review your product/service after they have purchased it from your store.

3. Create local news content

Publish content which have local news. You can try to write about a flea market that happened in your business neighborhood. You can talk about local charity events that you participated in or your business supported. Creating location-specific pages with quality content will help you to rank local searches.

A local real estate business can have different google map pages for different properties. This can help them to rank their property in specific location. Local content can be a good bait for local readers to share your content as well. People might talk about your business when they come across local articles. Include local places in your meta titles and descriptions.

4. Optimize website for mobile

Majority of the local searches happen on a mobile. Website traffic from mobile has grown drastically as compared to desktop visits. A study conducted in 2017 by Acquisio showed website visits happening from a mobile had better walk-in to stores than desktop. These numbers are enough for you to convince that your website should be optimized for mobile view and be a better player in local seo. Some things you should consider for your mobile website:

• Loading time
• Big and simple fonts
• Use of correct images
• Good UI and UX experience

5. Use of online business directories

Online directories like Just dial, Sulekha, India Mart and yellow pages not only helps to publish your business on their online portals but also helps in visibility and boost your local seo. Give accurate information in online directories and add a backlink to your website. Also make sure the descriptions has your targeted keywords.

Grow your local business with SEO

SEO is very dynamic. You have to be constantly updating yourself, content and website. Google always introduces new features and the only way to know them is to constantly read articles published by Google. By implementing these action items and setting your local seo objectives, you can ensure that your business can take benefits of local seo and also build a good solid base, so that you do not loose ranking even when algorithms change.

A Good social media marketing benefits companies to increase their brand awareness, build customer relationship and also to reach out to more people online. A proven social media strategy will increase the traffic of your website thus, providing better returns on investments as compared to any other paid medium. These are just some of the advantages of creating a social media marketing strategy. Competition on social media is fierce and to stand out from heaps of marketers and brands it is important that you have a social media strategy in place.

To help you create an ideal social media marketing strategy that is quick and easy to implement we have created some easy steps.

Step 1: Work on social media marketing objectives

Just like any business strategy where you need to first define objectives, the same goes for social media as well. This important step which is often neglected actually determines the success of the social media campaigns. So before directly going into identifying channels, creating content; always set your campaign objectives. It will help you and your team to be focused and it will also help you to assess your strategy. We have some commonly used objectives for you:

• Increase website traffic
• Creating brand authority
• Customer engagement
• Improve sales by lead generation

There can be a secondary level of goals as well such as – getting 10,000 organic likes in the next 6 months. Having your objectives defined will also help you to effectively allocate your social media platforms. So, for example, Facebook can be an effective tool to manage your customer support and Instagram can help you bring more opportunities for sales.

Step2: Conduct a Social Media Audit

A social media audit will help you to know your current position. So, if you already have social media accounts then it is necessary that you conduct a social media audit. It is more like a self-audit where you can select your competitors and evaluate, or it can be even done in a non-competing manner and analyze them for inspiration. Big brands like ITC, Godrej are all social media savvy. There is a lot of insightful things you may come across while researching big brands and understand what may work for you.

Here are the things that you can compare with other brands:

• Content-type
• Engagement level
• Frequency of posts
• Artwork and video style
• Content tonality
• Use of bots in Facebook messenger
• Use of hashtags
• External (Third Party) use of content

Oneway successful brands analyze their campaign is by checking the level of engagement.  Make sure you check your analytic reports thoroughly.

Step 3: The target audience

You must have come across this terminology while doing your graduation. In social media marketing, target audience forms the basis of your entire campaign. This is what will drive your content strategy and selection of delivery platforms as well.

Here is how you can segment your target audience:

• Location
• Demographic
• Psychographic (can be buying habits, income, etc)
• Behavioral

The above are text-book type of segmentation. Social media allows you to segment your audience in a better manner as well. For example, you can get data about:

• Website visitors
• Existing users
• User engagement data
• User behavioral pipeline

To be successful in your campaign it is important that you reach the right customer audience because tailored content always has higher value as compared to general content available online.

Step 4: Your content strategy

After completing steps 1, 2 and 3 you will have enough data to make a content strategy. Some of things which you should keep in mind will planning your content strategy is the type of content that you will produce. Will it be more of videos? Or you will be sharing ore stuff. Will your audience love a particular form of artwork and so on? We have written an entire article on content strategy which be found here:

Step 5: Social media calendar

The most effective way to get your content organized is to prepare a social media calendar. There may be many promotional activities that you may want to conduct which can be included in social media calendar. Once your content is ready, define what amount of content should go in which platforms based on the objectives we have identified. Working on content based on objectives will help to make a better calendar. A social media calendar will also help to create a right mix for a particular month which will engage your audience more. One can follow certain rule for content. It can be 80/20 rules which states 80 percent of content should be non-branded content and 20 percent branded content. Mention the post date and time in your calendar once you have analyzed user behavior from step- 2 and 3. Allocate some time for engagement and interaction. Almost 50% of audience unfollow a brand from social media due to lack of engagement activities. In this digital era, people still like personal interaction whichever platform you choose to interact.

Step 6: Track your Social Media Marketing Strategy

No social media marketing strategy will work unless it is monitored or tracked properly. You may feel motivated when your audience is commenting on your posts or sharing them. However, it is always to analyze the campaign with your defined objectives. You can use some indicators to track your campaign:

• Unique traffic coming to your website
• Tagging by audience
• Direct traffic
• Average value of order
• Support wait time
• Backlink analysis
• Online tools to analyze

You may strike out activities that are not working for campaign and focus on goals and better results.

Conclusion:

If you follow these steps, you may find your old strategy in a different direction. However, once you implement an effective social media marketing strategy or plan these steps you will start to see positive results. Social media strategy is dynamic just like other strategies. One needs to improve, update or even change it after monitoring it.

We are amongst the top Social media marketing company in Mumbai. To get a free social media audit and get a free consultation contact us and we will get back to you.

Many people are not aware or either neglect that their business requires SEO for their website because they do not know benefits after it is implemented. Search engine optimisation (SEO) definitely helps website visibility but what is the real value that it provides? Also why digital marketers always force clients to have SEO in their digital marketing bucket?

Below reasons should be enough to implement SEO for your website irrespective of the business size.

Reason 1: Organic search is still the main source of website traffic

Google still leads the organic search market. Other search engine companies like Yahoo, Bing and many others are still far behind in terms of the number of searches as compared to Google. It’s not that other search engine platforms do not contribute to business visibility. However, Google owns around 75% of the entire search market which makes Google a leader. Also, a house that has access to the internet on average visits Google at least once in a day. This is why we must follow the guidelines of Google in order to rank top in searches. Being visible on Google – a trusted search engine definitely will help your brand or business. Good quality SEO and a well-thought website always help your rank better.

Organic traffic is also very important for local businesses. Therefore, our company always stresses SEO for local businesses due to the rise in location-based searches.

Reason 2: Helps to build test and credibility 

The aim of an experienced company providing SEO services is to create strong backlinks and easy to navigate website with a great user experience which will make the website easily rank in search results. This ultimately helps to increase brand trust and improves credibility. A website’s authority is determined by some of these factors:

• Improvement in user behavior
• Optimized web pages
• Quality backlinks

Website authority cannot be built instantaneously. It takes time, patience and some solid work.

Reason 3: Affordability

SEO does cost money. However, if calculated in the longer term it is comparatively cheaper. Do not consider this as a marketing cost. It is an investment in true sense. A properly done SEO will reap benefits for years to come. It will only perform better if given proper attention.

Reason 4: You are not winning if you are not on first 3 page searches

Study shows that the first pages in search result page get 40% of the click-throughs while other pages sometimes do not get at all. Therefore, if you are not on page 1, you may not get clicks from your potential clients. So, if you are not on page 1 then you have to work towards that.

Conclusion:

Doing SEO for a website will always be important for a brand and its digital marketing efforts. Implementing it in the right way will be the key to success. SEO is a vital part of the digital marketing plan and is critical for the web presence of a brand in this new digital age which is competitive.

Feel free to get in touch with the Magnarevo – digital marketing agency in Andheri for a free website SEO audit.

In this blog, we are going to discuss the most challenging thing in digital marketing which is PATIENCE. If you are trying to get your brand presence in digital space, then you have landed on the right blog. We greatly recommend checking our other articles on digital marketing.

End Goal

The first thing is to KNOW YOUR BUSINESS GOAL for digital marketing. In this step, you identify why you want your brand to be on social media. Is it because you are launching a new product, you want to reach out to more people (brand awareness) or maybe you are looking to generate leads? The end goal of digital marketing should also be a part of your strategy for business. Finding your goal is very important because the content you are going to produce will be around that goal and it will help your audience to connect with you.

Be Patient

Just like a successful business takes time and patience, similarly, digital marketing also needs the same. You are providing the audience with content without asking anything in return. This goes on for not days or weeks, but months. After several months of giving them content, you finally ask them for something. You are providing exclusive content for like 8 months and interacting with them until you finally have a leverage. For example, you have been providing information for months about ingredients that go into making your product and now finally you want all your followers to buy that product because you have made the ingredients valuable by writing about it for months. It is like building a relationship. Your audience has taken their time out to read and to comment on it. Value their time and opinion. It cannot happen overnight or in weeks.

Engagement and reach matters

It gives immense pleasure to have 1 million likes on your Facebook page with over 1000 posts. But, what if you have just 10 comments with so many page likes and posts. It is useless. Your audience is not valuing the content that you are throwing up on your website or social media. Social media engagement matters. Having 1000 likes on your page and getting 20 comments for every post you publish is way better. There are many articles that speak on the value of engagement in social networks.

Intense competition

Intense competition in digital marketing also makes it difficult for new brands to rank organically in a brief amount of time. Create engaging content on a regular basis may improve the ranking significantly but it is not going to happen in a month’s time. If you want to compete then be ready to spend some really good amount in paid ads. Create a plan and beat the competition with a digital marketing strategy.

Good content takes time

Having a good content marketing strategy is not enough. Implementing and creating great content remains a great challenge for digital marketers. Content will work only which connects with the audience by storytelling. Good content does work and the brands that have spent considerable time exploring unique content achieve their digital marketing goals faster.

While the pressure on a digital marketer or Digital Marketing Agency to produce immediate results is a lot, with a good strategy and a good amount of patience, your brand will be a champion and cultivate relationships with the audience.

These social media language abbreviations will help you get out that awkward moment where you do not have idea what your fans are talking on your social media page. It can be worse if you get it wrong. For example, WTF means Wednesday Thursday Friday for a person who is in corporate life. The same WTF in social media stands for What the F**K ?

To help you save from such awkward moment, we have listed down some commonly used social media acronyms that a social media marketer should know.

Platform acronyms

FB: Facebook

IG: Instagram

TW: Twitter

LI: Linked In

YT: YouTube

Message delivery

PM and DM – Private or Direct Message
If anyone asks you to PM or DM them, it basically means to text them by a private message.

Some popular ones

BRB – Be right back
This one comes directly from the phone texting era and is now very commonly used on social media as well.

AMA – As me anything
To increase engagement levels, companies run AMA campaigns on their social media platforms. These can happen on Instagram stories or in comment sections.

DYK – Did you know
It is to offer some fun or crazy facts.

FBF – Flashback Friday
While using this, people share their past photo on a Friday. It can be a photo of you having fun with friends or a team celebration done last month.

FBO – Facebook official
This is used when someone is making an announcement on Facebook, it can be about an event or a new product.

FTW – For the win
You can use this when your team achieves something or an award for an accomplishment.

There are like hundreds of these social network slang that can be extremely useful to handle your social media accounts. People on social media come with new slang or abbreviations every now and then. These abbreviations can help you connect with your audience in a better way.