June 2022

As part of the online branding process, pay-per-click (PPC) campaign is essential. Pay-per-click (PPC) advertising charges advertisers every time an ad is clicked. 

Sponsored postings on search engines, when a specific keyword search is linked to a company offering, allow advertisers to bid on the placement of their advertising. Don’t let this opportunity pass you by.

Being a leading Best Digital Marketing Agency in Borivali, Magnarevo IND always comes with helpful stuff for our clients and internet visitors. Here is a way to maximize the PPC performances. 

What do you mean by PPC?

PPC stands for pay-per-click. It is a model of online advertising in which advertisers pay a publisher a fee each time one of their ads is clicked on. It is a way of purchasing visits to your site, rather than attempting to “earn” those visits organically. 

It is collectively related to brand awareness, which results in an enormous amount of sales. The PPC Services Company in Mumbai, spend an ample amount of time on finding keywords and coming up with a focused keyword for each brand. 

The pay-per-click model is offered primarily by search engines like Google and social networks like Facebook. Google Ads, Facebook Ads, and Twitter Ads.

What is the importance of PPC advertising?

As per Best Digital Marketing Agency in Andheri, the following are the reasons why using PPC advertising is important for keeping up against competitors:—

1. It gives results immediately and consistently, which is why PPC is important for businesses that are particularly interested in generating revenue quickly or taking advantage of a very short-term marketing window.
2. PPC directly contributes to primary business goals and directly brings in revenue.
3. PPC platforms have KPIs that allow businesses to target specific business goals.
4. It is easy to measure, improve, and monetize. Constant Ad improvement leads to reaching maximum ROI.
5. PPC works well with other marketing channels.
6. With the help of PPC, Ads can reach people who aren’t already your audience as well as those that have been exposed to your brand.

PPC best practices 2022- Tactics to maximize campaign performance: 

The PPC trends always keep changing. Best PPC Company in Mumbai experts had to make several changes in digital marketing during the coronavirus pandemic. 

For the year 2022 for the PPC Ad strategy, one needs to make sure that their ad campaign is in sync with the PPC trends. The strategy is to use the keywords or phrases that match the intention of the user with the trending searches, thus increasing ad rank and position and increasing the conversion rate, etc.

How to improve PPC performance?

1) Responsive search ads — Once the ad with all specifications is created, with responsive ads  Google automates all the headlines and descriptions that best match the users’ search. 

In your PPC management strategy, one can also incorporate Broad Match Modifier (BMM) elements to select the relevant type of keyword in the ad campaign. The strategy needs to focus on testing different ad copies for different ad groups to improve the quality score, click-through rate, etc. 

2) Audience targeting — For including new strategies to target the relevant audience, one needs to figure out the trending searches and include them in the PPC planning strategy so that the user does not find the ad irrelevant, generating a sense of belief in the user that the business is concerned about the users’ intent and provides them with the latest products or services. 

There is a need to focus on the relevant audience, analyze the user’s journey, prepare strategies and display the relevant ads. 

3) Artificial intelligence — One needs to ensure that they have implemented the use of Artificial Intelligence in the PPC management strategy. They have to make sure that their ads have relevant keywords. 

For that one must include chatbots, virtual assistants, etc., on the landing page so that the target audience feels that their questions are heard. 

4) Voice searches — Voice searches make it relatively easy for a user to search for the product or services they are looking for in the search engines which makes Digital Marketing Company in Andheri important to include voice searches in PPC campaigns. 

Voice searches enabled provides a significant accuracy to display the relevant ads matching the keywords or search terms that the user searches for, helping the user avail the product or services 24/7 at the ease of fingertip. 

5) Engaging content — The content will always have an important role to play in advertisements because it is the first part that lets your target audience have an idea of the product or services you are offering. 

The content should be enticing so that the user clicks on the ad. One should consider writing content that is relevant to the one on the landing page so that the user’s interest in navigating through different sections and taking the intended action is increased.

6) Focus on social media — Beginning with the most widely used social media platforms, like Facebook and Instagram, is a fantastic way to get started with social media marketing. 

Having a consistent visual and verbal brand experience across all your social media platforms is essential. To distinguish your firm from the competition and ensure that your customers know who you are, this is what you need to do. Contacting a Social Media Marketing Services in Andheri, is an ideal way to reap the full benefits of social media. 

Final Word

It’s time to understand the future of PPC. Contact our digital marketing experts now. Being a well-versed PPC company, We know “ What are tactics to use in improving your PPC campaign performance”.

If you want to boost your online sales, changes need to be positively implemented and accepted in every sphere of life. When it comes to marketing, it has also evolved and changed itself with respect to time, the customer as well as demand.

There is a great demand for experts who knows- how to increase sales through digital marketing? Being a Best Digital Marketing Agency in Borivali, Lets look at

8 Best Ways to Boost Online Sales Performance:

Multiple device’s friendliness is a must:

To market your product, you first need to understand,

1. Why do your customers use the device differently?
2. How and when your customer uses the device?
3. What device does your customer use regularly? 

Customers engage in the following devices that you need to target for marketing your product.

1. Smartphones, tablets and mobiles: these devices are used regularly by the customers and it’s a good way to grasp their attention. The majority use phones like android, iOS, google devices etc.
2. Desktops/laptops are mostly used by the corporate audience. Different types of operating systems are MacBook, Linux, Macintosh and Windows. The above types need to be kept in mind, as the audience uses them regularly and then targets the same.

Provide free shipping to lure new customers:

The customer feels burdened as well as disinterested when they have to pay for the shipping charges, along with the product that they ordered.

Every customer would like to order more of your product if the delivery charges are FREE of cost and the burden also decreases on customer pockets, thus boost your online sales.

To achieve so, companies should opt for the free shipping of the product, thereby increasing the chances of more shopping from your brand by the same customer.

Focus on SEO for ranking:

SEO stands for SEARCH ENGINE OPTIMIZATION which is primarily about optimizing a website for search engines. It contributes to designing and developing a website, to rank well and good in search engine results that individual searches for.

It helps in improving the volume and the quality of traffic that develops from search engines for a website. It also contributes to marketing by understanding how search algorithms work, thereby assuming what individual visitors might search for will help to boost online sales. The best way is to contact an SEO Company in Andheri such as Magnarevo IND. We possess the experience, expertise and excellence. 

Use keywords that the audience uses regularly, and should be included in your site. Don’t use high vocabulary that people don’t use or are difficult to understand for the public that you are addressing. Remember to be natural and user-friendly.

Content should have quality and quantity that satisfied your targeted audience, using BOLD, ITALICS, UNDERLINE & HEADING tags to make text appealing and attention-seeking. You may also use hyperlinks to display information. Be creative and use colours, images, and animation in your text/content.

Moreover, it is also important to keep the content updated with the in-house team or by outsourcing the work to a Digital Marketing Company in Andheri. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh and make updates as needed. Use ALT tags for images, videos and text that would help the search engine to locate you which is very important.

Social Media Marketing for leads:

To be a “PRO” at marketing, the best way to connect with the audience/customer is to be active on social sites like Facebook, Instagram, and WhatsApp. It’s the best medium where a company and a customer are connected directly. 

Keep your website updated, fast and secure: 

Regularly update your customers for new stock, discounts, and sales, and offer to create a sense of urgency in them for your brand. Publish customer reviews of your product, add free bees to your product or add thank you cards when an order is placed.

Go live for your product, and post regularly about your company/brand so that people don’t forget about it. The impact of digital marketing on sales can be increased by posting relevant images and videos for your product. All this can be accomplished by posting these things online into your online brand profile for the user to view your work.

Avail of the paid advertisement options:

The majority of the audience spends time on social media, it’s the place where you can find maximum people engagement hence, post or publish ads of your company on digital platforms to increase online sales, where people can see you and know about you. You can seek help from Social Media Marketing Services in Malad or PPC Services Company in Mumbai for paid advertisements. 

Offer multiple payment options:

Add as many payment options for your customer for easy, fast and secure payment of the product. People nowadays don’t usually carry cash, they carry electronic money like credit cards, debit cards, UPI, and other options. 

People make online payments more, hence providing them with many options to pay for your product and stay stress-free with cash.

Push messaging is highly relevant for sales:

Push messages are popups that flash into your screen. Indulging in the popup will help in reminding the customer about your brand/company or product more often.

When the audience will receive push messages from your company on a regular basis, they would like to invest their time into your notification to know more about your company which can help to increase online sales.

Final Word:

There are multiple digital marketing agencies that know online marketing strategies for increasing sales. A large number of agencies and their long promise make it tough for a company to choose the one with the most effective technique.

We at Magnarevo IND are better equipped to assist you with your business-to-business (B2B) or business-to-customer (B2C) needs across a wide range of industrial sectors.

Make an appointment with our digital marketing team by calling us today and know how to increase online sales through social media in particular and digital marketing in general.

Most people have a firm belief that the Metaverse will revolutionize how people connect, engage, and transact in future. By creating a Metaverse where anyone can create, share, and experience virtual spaces and digital content, the technology has opened a way to connect billions of people in ways that were never before possible. 

As Metaverse has created quite a buzz already, it’s time to delve deep and understand the Metaverse and its impact on business, along with other things.  We, Magnarevo IND the leading Digital Marketing Agency in Andheri, have come up with a blog. Let’s go!

What is Metaverse?

A Metaverse is “An interconnected network of 3D virtual worlds”. Users traverse the Metaverse using their eye movements, feedback controls, or vocal instructions, which are accessible via a virtual reality headset.  The headset immerses the user, promoting what is known as presence, which is achieved by simulating the physical experience of being there. 

The term  was first coined by the author Neal Stephenson in his 1992 sci-fi novel called “Snow Crash. The Metaverse, according to Stephenson’s novel, is an all-encompassing digital environment that lives in parallel to the actual world. 

Features of Metaverse:

1. Technology infrastructure with Wi-Fi, cloud computing, GPUs, virtual reality headset and other ultra-modern devices.
2. Open & shared world or decentralized world where anyone can more seamlessly across platforms in a digital manner. 
3. Human interface devices like VR headsets, AR glasses, and haptics, for joining the Metaverse.
4. Ability to create a digital avatar for expressing your emotions and feelings in the metaverse.
5. Bringing all physical and digital experiences into one place. 
6. Advanced security consists of ethical and privacy standards in the ecosystem. 
7. Opens the way for multiple creators to explore.

Is metaverse the future of social media?

According to IZEA Research, 70% of all influencers predict the Metaverse will completely replace social media, supplanting present video platforms and offering new avenues for profit and connection.

The future scope of Metaverse is bright as social media conglomerate “Facebook”, has already changed its name to “Meta ”. Mark Zuckerberg is concentrating on creating social Metaverses and investing in Oculus, Facebook’s augmented reality and virtual reality technology. 

Furthermore, HTC is focusing on business-oriented VR technologies rather than consumer-oriented VR. Microsoft has promised to invest $70 billion to develop Microsoft-backed games and software in the metaverse in near future. 

Musicians,  bands and other artists will have to eventually get on board the Metaverse for performance with the help of Social Media Marketing Services in Andheri. Those artists don’t need to spend much in order to give concerts to people from all over the world. 

If the above evidence wasn’t enough to persuade you, consider this: people are purchasing real estate in the Metaverse, notably on Earth 2. That’s a good sign that Meta technology is here to stay.

Digital marketing in Metaverse

As the idea evolves to include Web 3.0 technology, which is powered by blockchain technologies like Cryptos and NFTs, the Metaverse’s future will be very similar to the real world in many ways. 

As a leading SEO Agency in Andheri, Magnarevo IND remains up to date on the latest technological advancement including the Metaverse. Everyone needs to understand that metaverse is more than a trendy topic, it’s here to stay. 

If the Digital Marketing Agency in Borivali has to target the millennials, they need to come into Metaverse. We can create marketing experiences that connect with real-life events or that are similar to what your company currently does in the real world. 

In the recent past, AB InBev’s beer brand Stella Artois collaborated with Zed Run. They created a Tamagotchi-inspired Kentucky Derby experience because Stella Artois, a brand of AB InBev, is known for supporting athletic events, particularly horse racing.  As a result, they also developed an online platform where non-fungible token (NFT) horses may be sold and raced.

What is the future of the Metaverse?

Some Metaverse NFT merchants have launched their own NFTs that may be used to buy things such as footwear and clothes across numerous metaverses. The future might also play a key role in the virtual economy’s exponential expansion, a sector that is heavily reliant on virtual worlds and video games with minimum interruptions.

The future of the metaverse will also include the concept of running openly, almost without any interruption from a single community or company. This is because the participation of creators will be from all over the world, and more brands are looking to open their outlets on the wider in a manner similar to how they operate on the internet in the present day.

Final Word

In a nutshell, the introduction of wearables based on virtual reality (VR) has the potential to bring about significant change across many different industries. The users of these wearables will be transported from the limits of their homes and into a different kind of virtual environment.

We, Magnarevo IND – Best Digital Marketing Agency in Malad, have already started observing the Metaverse trend so that we can help our clients in tapping this new opportunity.