October 2021

SEO is always changing. The game varies with each new update to search algorithms. Marketers must update their SEO approach regularly in order to keep up with new best optimization practices and shifting search trends and keep looking for new SEO facts 2021.

For any firm, big or small, SEO should be more than a low-priority item on your marketing to-do list. Indeed, as we get closer to 2022 and beyond, SEO will be more crucial than ever for businesses trying to boost traffic and revenue. Learn about why SEO is important for business and how to use it in your next marketing strategy.

Off-page SEO is responsible for 75% of SEO, whereas on-page SEO is responsible for 25%.

The two most significant components of improving your SEO are attracting links and making your content relevant for the phrase people are searching for. These characteristics are referred to as off-page (on someone else’s site) and on-page (on your own site).

It’s crucial to start by making your content relevant by including the keywords you want to rank for in key areas of your site. Create content that other people will want to connect to. Search engines consider these links to be “votes,” suggesting that your site is beneficial to individuals seeking information.

The top five results receive 75% of the clicks, is one of the most Important SEO Tips:

Because the top 5 search engine results receive 75.7 percent of all clicks, concentrate your efforts on a few key phrases and create content around them. Don’t overextend yourself or you’ll become a jack of all crafts and master of none.

Republish and update:

Producing high-quality content does not exclude you from revisiting previous work. When you add new information to your site, it’s easy for it to get buried. If the material is still useful, updating and republishing it is a terrific way to reconnect with your users while also providing new content for search engines to index.

Google+ is the most linked social factor for SEO ranking:

Since social media has become a popular way of communication, search engines have begun to factor your social network into the results you get. “Social search” is the term for this.

In social search, content that has a social connection to you in some way is prioritized. A social connection is someone you’re connected to on Facebook, Twitter, or another large social network. This indicates that you should establish relationships with individuals who have clout over the terms and issues for which you wish to rank. This indicates why SEO is important for business and relationships with the audience.

Detecting objects in photographs:

Within photos, Google’s algorithms can now distinguish objects and forms. Although this AI-driven technology is still being polished, the idea is to provide consumers with more accurate SERPs and fewer false positives. As a result, having adequate and aesthetically unique graphics on your website will become one of the most Important SEO Tips. However, alt-text descriptions are still important and, like page titles, should include meaningful content rather than keyword stuffing.

Under 155 character persuasive meta descriptions enhance click-through rates:

On search engines, the meta description is a small preview that appears beneath a link. This provides readers a preview of what they may expect if they click. As a consequence, a compelling meta description will increase clicks even if it has no impact on your search engine ranking.

Magnarevo Private Limited has hands-on industry experience and has always updated its knowledge on the most Important SEO Tips. Stay connected with us!

Let’s understand 

What IS BRAND IDENTITY?

The three key terms “brand,” “branding” and “brand identity” are sometimes treated as an interchangeable, but it’s not. To build a great brand for an organization you need to be aware of these 3 terms.

BRAND:

A brand is a unique symbol, name, design, term, logo, or mark that distinguish an organization from its rival in the eyes of the consumer.

BRANDING:

Branding is a process which involves creating a unique name, design, symbol or an image which differentiate and identify of a product from others product.

BRAND IDENTITY:

Brand identity is a collection of all the brand elements ( such as design, logotype, symbol, name, colors etc.) that together create the right image to the customer for that organization.

Brand identity is what makes a company instantly recognizable to the eyes of target customers.

An entrepreneur can make these brand identity related mistakes:

• Not being transparent about products or services
• Overdoing Ad campaign
• Not defining clear brand Identity or poor brand guidelines
• Unnecessary funding on branding agencies with limited resources which neglect to give a strong first impression to potential customers

Tips for Building a Strong Brand Identity

1. Research and know your marketplace

First, you need to find out what your competitors are doing ? what they are struggling with? How does your customer see you V/S your competitor? Are they aware?  What are there brand strategies?

Research in brand building helps you create a brand persona, it clears the picture of what exactly your brand is…

• Who is your Audience?
• Branding of your competitors

Only brand research is the way to effectively assess where you stand.

2. Brand Should Reflect Who you are

You should think hard about these:

• What actually your customers want?
• What do they want to experience?
• What are their expectations?

You should create an emotional connection with your customers and help you cultivate your unique identity. Everything from your logo, tagline, message, voice, and personality should reflect your mission.

3. Logo

After research and brainstorming, now we start the real fun:

A logo is a design or a small symbol which is adopted by an organization to identify its service or product. A logo is the most identifiable part of a business. Some of the biggest household names have very iconic logo which are instantly recognizable worldwide.

Like Yellow M for McDonald’s, Blue bird Icon of Twitter, blue and white script of facebook. A red and white script of Coca-Cola.

Benefits of Professional Logo Design:

• It makes a great first Impression
• Designed with a strategy and concept in mind
• It gives your business a unique identity
• It projects a professional image

4. Colour Palettes

A unique color combination is the key to express personality of your brand. Colour plays a major role on how your audience perceives your brand which is an essential step for crafting a brand identity.

5. Building The Brand Style Guide

A brand style guide is a document which codifies how a company presents its vision, target audiences, brand personality, its core values and mission to the world. It includes easy-to-follow guidelines for each and every part of the brand identity and creates a right perception to the audience.

To build a brand, revamp your logo or any branding related queries please get in touch with us. Toll free 1800 258 3141