December 2020

The internet revolution happened, and what was earlier limited to just plain text content, expanded into video, photos, interactive Artificial Intelligence, and much more on the webpage.

Websites became more and more dynamic. But along with the revolution, it brought with itself a need to reach the top pages of google.

Here is what happened:

• “Digital Engagement” shot up like never before
• Google became the most used search engine
• Everyone wanted to make their content visible on google
• Optimizing SEO became famous!

Before we begin to understand how important it is to rank high on google listing, let us read an analogy.

Say for instance, when you buy a real estate property, and you intend to rent or sell it, what do you to increase its value? Of course, you modernize the kitchen, bathroom, infrastructure, and other facilities. All of these existing revampings only adds more value, setting you apart from a similar, say 2BHK apartment.

That is exactly how Websites work. To be precise, that is how google evaluates the position of your website on its listing. SEO, however, was an unwritten rule. There was no one shoe fit all when it came to listing the ranking factors of your website. Every day you will read a new factor emerged. And that is the charm of this profession – it is flexible, dynamic, and teaches you something new every day!  Below mentioned is a list of some buzzing factors for ranking on Page #1 of Google search:

(PS – Note, that this list isn’t restrictive, there are many more factors, but these are the ones that are most important according to us)

• Website Architecture

All the webpages must be linked from the homepage. This makes easy website navigation. The users can easily find what they are looking for, and the Google crawler can easily index these pages. And eventually, you get to rank high! It’s a win-win for all!

• Content must be unique and original

Any content that goes up, must define your product or service in such a way that it is a reflection of your uniqueness. Plagiarized content gets ignored by the crawlers. Short, crisp, and visual content must be encouraged.

• Keyword Intent

There are some specifics that your customers are searching for on the internet. Keyword mapping is the most important part if you are looking for local SEO. If you are a national/global chain and wish to open or expand in local markets, this is the best way to be seen to the public.

• Meta Tags (Title, Description, Headings, etc)

Meta tags will be seen as primary content on the google page in form of webpage link text or headings, description, etc. It must be brief, unique, and must involve keywords.

• Image Optimization

Optimized images speed up page loading, which increases user engagement and search engine rankings.

• Remove Broken links from the website

There could be internal and external links that are broken AKA error 404 pages. If you have these broken links, users will not stay at your website, and because a user isn’t spending time on your website, the ranking system will push your website down.

• Boost Website speed

Slow webpages would mean that crawlers can navigate through fewer pages in a set time. If websites don’t load quickly, the bounce rate might also increase. Pages with a longer load time tend to have higher bounce rates and lower average time on page.  Both of these factors will affect your ranking.

• Make sure the website should be mobile-friendly

You can either create a separate website to redirect to the main website or make a mobile responsive web design.

• Make High-Quality Back-links

Backlinks are technically external links that lead to your page. They are crucial for website indexing. This transition from one page to another is considered by its sources and the number of webpages it is linked to.

So go ahead, build your brand, and build your market with the help of SEO ranking. It is the cheapest way to secure the top rank without spending a truckload of money on ads or other inorganic sources of traffic.

Be original, grow with organic traffic by doing extensive SEO optimization.