August 2020

The first thing that we ask our clients before developing a website is their ‘Business Goals’. You should know for what purpose you are going to make a website. This will help you to evaluate your digital campaign later. The improvements on a website cannot happen without knowing how to measure your goal. 

Your website goals can be as follows:

1. Getting online orders
2. Signups
3. Downloads 
4. Filling forms

Once you have finalised your website goal, follow these 5 things to increase conversion rate on your website:

Point 1: Include minimum fields in your forms

If you are asking for any kind of information on your website try to limit the number of fields. Do not add too many fields. It can be boring for your users to fill long forms. In-fact, adding too many fields can decrease your chances of having a conversion. 

Point 2: Headlines and Titles

This is one of the important things which you should keep in mind while preparing the content of your website. Try to think of at least 4-5 headlines before selecting the best one. Look for some websites as reference points for writing a catchy headline. 

Point 3: Avoid use of Jargons

Using simple and clear content will always give you good reading time from your target audience. Try to use less fancy words in your content and avoid using complicated terms. Write content from a layman’s point of view so that your audience can easily get the message. What digital marketers nowadays struggle with is CLARITY. Explain your product or service the way you would explain when you meet them in person. No one uses JARGONS in real life talks? 

Point 4: Write content to build trust

No matter how good your product is, people will have to trust before they actually buy it. By adding trust elements in your website, you can get better conversions. Below are some things which can help build trust for users coming to your website:

1. Use of testimonials
2. Add a physical address to your website and verify it on google my business
3. Showcase profiles of your key people and their expertise. 
4. Easy point of contact like phone number and email id.
5. Avoid use of promotional content

Point 5: Easy buying process

Think of a buying process upfront and make it easy for users to do business with you. Do not make them waste time by increasing buying steps or by adding too many options to click. Try to have only 2 or maximum 3 steps to make a purchase. Also, give proper information in each and every step. Guide your audience towards your intended action. Giving them too many options on a page might confuse them and eventually hamper your conversion rates. 

Having a good conversion ratio is very important for a successful digital campaign. It is the foundation of a strong sales volume. 

Bonus tip: Do not forget to test your content and improve every now and then. What may work best for a product may not work the same way for other products. Improve your website content on a regular basis and see what works best. 

“Intelligence is the ability to adapt to change”

-Stephen Hawkins

Since the last 6 months most of us have spent time with our loved ones not because we chose but because nature forced us to. These are unique times which no one imagined would last this long. In the unlock phase, businesses around the country are now slowly opening up and are finding new ways to reach out to consumers. This pandemic has brought a long term psychological shift which businesses will have to adapt by building new marketing strategies and win trust.  

So how will the marketing strategy in the post covid-19 era look like?

If we look back, any crisis has always brought opportunities with it. Businesses who adopted to digital marketing early are the ones that suffered LESS during this pandemic. You will still have to maintain social distancing with your customers but with digital marketing you will always be closer to them and capitalise on your market. Create and focus on a digital marketing strategy right now and execute it as quickly as possible to remain ahead in competition. 

Here are our quick 3 tips to get your business ready during the unlock phase:

1. Get a website and include SEO in your marketing budget.

We have been publishing videos and writing articles about why businesses should have a website and a SEO strategy. THIS IS THE TIME! Getting a website and optimising it for SEO should be your main focus this month. During unlock people will still be skeptical to move out freely and will try to find businesses near their vicinity by searching online. Local seo will play a crucial role here. SEO will help people find you online and give you business. In local SEO you can easily rank in 2-3 months time if there is not much online competition. And to remind you again, SEO is a long term investment. If not today, it will reap you good benefits months or year later. 

2. Make your business or brand more active on Social media 

Social media is the place where real discussions are happening right now. People are sharing more stuff on social media than ever before. Your business can be a part of this conversation. People who never liked social media have also opened their account on multiple social media platforms. Most of our campaigns during this pandemic saw a lot of surge in reach. You can even plan a small campaign on your own to test your products or service. There is a possibility that you might be facing some delays in product deliveries or issues in your service due to lack of resources. You can communicate these things on your social media pages so that your customers know the real cause behind your delays.

3. Try and include some part of your buying process online

Contact less delivery and digital payments have been on rise and have gained more importance. Businesses can now deliver goods or services as digitally as possible. Try to find ways where some part of your process can be done online. This can be a simple payment module or even a quick checkout of fast moving products of your store. Offer some discounts to use them and try explaining these features to your end user. 

Conclusion

The post pandemic time will test your business to its full potential and its ability to adapt to new technologies and processes. We humans have always been receptive to change for a better tomorrow. It is  time for you and your business to embrace this new phase and be a part of more fruitful days ahead.