The first thing that we ask our clients before developing a website is their ‘Business Goals’. You should know for what purpose you are going to make a website. This will help you to evaluate your digital campaign later. The improvements on a website cannot happen without knowing how to measure your goal.
Your website goals can be as follows:
- Getting online orders
- Filling forms
Once you have finalised your website goal, follow these 5 things to increase conversion rate on your website:
Point 1: Include minimum fields in your forms
If you are asking for any kind of information on your website try to limit the number of fields. Do not add too many fields. It can be boring for your users to fill long forms. In-fact, adding too many fields can decrease your chances of having a conversion.
Point 2: Headlines and Titles
This is one of the important things which you should keep in mind while preparing the content of your website. Try to think of at least 4-5 headlines before selecting the best one. Look for some websites as reference points for writing a catchy headline.
Point 3: Avoid use of Jargons
Using simple and clear content will always give you good reading time from your target audience. Try to use less fancy words in your content and avoid using complicated terms. Write content from a layman’s point of view so that your audience can easily get the message. What digital marketers nowadays struggle with is CLARITY. Explain your product or service the way you would explain when you meet them in person. No one uses JARGONS in real life talks?
Point 4: Write content to build trust
No matter how good your product is, people will have to trust before they actually buy it. By adding trust elements in your website, you can get better conversions. Below are some things which can help build trust for users coming to your website:
- Use of testimonials
- Add a physical address to your website and verify it on google my business
- Showcase profiles of your key people and their expertise.
- Easy point of contact like phone number and email id.
- Avoid use of promotional content
Point 5: Easy buying process
Think of a buying process upfront and make it easy for users to do business with you. Do not make them waste time by increasing buying steps or by adding too many options to click. Try to have only 2 or maximum 3 steps to make a purchase. Also, give proper information in each and every step. Guide your audience towards your intended action. Giving them too many options on a page might confuse them and eventually hamper your conversion rates.
Having a good conversion ratio is very important for a successful digital campaign. It is the foundation of a strong sales volume.
Bonus tip: Do not forget to test your content and improve every now and then. What may work best for a product may not work the same way for other products. Improve your website content on a regular basis and see what works best.