February 2020

In this blog, we are going to discuss the most challenging thing in digital marketing which is PATIENCE. If you are trying to get your brand presence in digital space, then you have landed on the right blog. We greatly recommend checking our other articles on digital marketing.

End Goal

The first thing is to KNOW YOUR BUSINESS GOAL for digital marketing. In this step, you identify why you want your brand to be on social media. Is it because you are launching a new product, you want to reach out to more people (brand awareness) or maybe you are looking to generate leads? The end goal of digital marketing should also be a part of your strategy for business. Finding your goal is very important because the content you are going to produce will be around that goal and it will help your audience to connect with you.

Be Patient

Just like a successful business takes time and patience, similarly, digital marketing also needs the same. You are providing the audience with content without asking anything in return. This goes on for not days or weeks, but months. After several months of giving them content, you finally ask them for something. You are providing exclusive content for like 8 months and interacting with them until you finally have a leverage. For example, you have been providing information for months about ingredients that go into making your product and now finally you want all your followers to buy that product because you have made the ingredients valuable by writing about it for months. It is like building a relationship. Your audience has taken their time out to read and to comment on it. Value their time and opinion. It cannot happen overnight or in weeks.

Engagement and reach matters

It gives immense pleasure to have 1 million likes on your Facebook page with over 1000 posts. But, what if you have just 10 comments with so many page likes and posts. It is useless. Your audience is not valuing the content that you are throwing up on your website or social media. Social media engagement matters. Having 1000 likes on your page and getting 20 comments for every post you publish is way better. There are many articles that speak on the value of engagement in social networks.

Intense competition

Intense competition in digital marketing also makes it difficult for new brands to rank organically in a brief amount of time. Create engaging content on a regular basis may improve the ranking significantly but it is not going to happen in a month’s time. If you want to compete then be ready to spend some really good amount in paid ads. Create a plan and beat the competition with a digital marketing strategy.

Good content takes time

Having a good content marketing strategy is not enough. Implementing and creating great content remains a great challenge for digital marketers. Content will work only which connects with the audience by storytelling. Good content does work and the brands that have spent considerable time exploring unique content achieve their digital marketing goals faster.

While the pressure on a digital marketer or Digital Marketing Agency to produce immediate results is a lot, with a good strategy and a good amount of patience, your brand will be a champion and cultivate relationships with the audience.

These social media language abbreviations will help you get out that awkward moment where you do not have idea what your fans are talking on your social media page. It can be worse if you get it wrong. For example, WTF means Wednesday Thursday Friday for a person who is in corporate life. The same WTF in social media stands for What the F**K ?

To help you save from such awkward moment, we have listed down some commonly used social media acronyms that a social media marketer should know.

Platform acronyms

FB: Facebook

IG: Instagram

TW: Twitter

LI: Linked In

YT: YouTube

Message delivery

PM and DM – Private or Direct Message
If anyone asks you to PM or DM them, it basically means to text them by a private message.

Some popular ones

BRB – Be right back
This one comes directly from the phone texting era and is now very commonly used on social media as well.

AMA – As me anything
To increase engagement levels, companies run AMA campaigns on their social media platforms. These can happen on Instagram stories or in comment sections.

DYK – Did you know
It is to offer some fun or crazy facts.

FBF – Flashback Friday
While using this, people share their past photo on a Friday. It can be a photo of you having fun with friends or a team celebration done last month.

FBO – Facebook official
This is used when someone is making an announcement on Facebook, it can be about an event or a new product.

FTW – For the win
You can use this when your team achieves something or an award for an accomplishment.

There are like hundreds of these social network slang that can be extremely useful to handle your social media accounts. People on social media come with new slang or abbreviations every now and then. These abbreviations can help you connect with your audience in a better way.

Are you still wondering what is digital marketing fundamentals and struggling to understand it from various sources available on internet? This article will help you with a framework required to run a successful online marketing campaign for your business. We have made this article simple and have tried to cover major digital marketing fundamentals.

1. Unique, great and fresh content

We have found with our past experiences that businesses do not create fresh content on regular basis. One of the reasons is that they do not have a content marketing strategy. With simple changes in content generation process and a proper content marketing plan, producing content consistently is very much achievable. Businesses should find areas where they can generate fresh content easily. For example, a customer testimonial video from your recent offline activity can be used across different channels. It can be showcased on website, on your YouTube channel, or even social media channels with some nicely designed artwork. The content you create should be around your consumers so that they can connect easily. You can learn how to have a content creation strategy with these easy tips.

2. Importance of website for business

Consider your website as a tool to archive all your content at one place in a proper or more categorized way. Some people have started to neglect website for business, primarily because they feel social media channels are sufficient to showcase their work and reach masses. However, social media platforms are very cluttered and are not able to provide search related queries to a potential customer, nor you can redirect a search related query from Google.

A simple and good-looking website for online business can be created by using online platforms like Wix or even a theme from WordPress.org. The technical skills required to operate these platforms are of low level. Check this article about website design and how it can improve your business.

3. Attracting more visitors

The sole purpose to write quality content and publish it across all channels is to attract more visitors. You would like to see increase in number of visitors on regular basis and this is possible only when you publish content with a proper strategy and targeted keywords that you might have researched which producing content.

4. Creating a digital and social brand

The term digital or social brand has only come into existence in last 5 years. Not many institutions have articles about digital branding or teach digital branding strategy due to its relatively new nature. Also, digital branding is very dynamic. The term dynamic here points the ability to change the positioning of your brand in a matter of months. Digital branding or digital communication are one and the same or somewhat similar. It is basically your digital assets that you will use to communicate through multi channels or other online engagement programmes.

5. Tracking your digital campaign

The great thing about digital marketing is its ability to implement and track advertising metrics for online campaigns. Most of your digital ads would be able to provide you with numbers in a matter of hours if not minutes. You can do a lot of things with those numbers. Most important of all; get your ROI. You can start this by looking at google analytics or Facebook analytics depending on the campaign you are running. Try to identify user behavior from those analytics. For example, learn at what time during the day your posts reached more people.

In summary, success of digital marketing will be possible by integrating various online channels. An integrated and focused approach by keeping in mind these digital marketing fundamentals will enable you to establish a great online brand and will start giving your conversions over a long run.