February 2019

In our modern world today, virtually most social media make use of hashtags, and now numerous organisations also make use of hashtags for running campaigns and so far it has been working well for them. Lots of brands now display hashtags mostly at the end of their adverts. Even celebrities now promote themselves using hashtags.

In most cases, hashtags display conversations about certain products or specific topics. Hashtags are also employed to advertise products and fresh campaigns, competitions etc.

Hashtag campaigns engender lots of benefits, one of them is that they are very cost-effective and most times, they are free.

Factors you must consider when kick-starting a hashtag campaign

Due to the numerous social networking platforms available, there are certain facts that must be considered before launching a hashtag campaign. Some of which includes

Your Viewers

One of the most essential factors that you must consider is your target viewers. You will need to discover or predict the channels your viewers are most likely to opt in. For example, if your brand sells its products to other brands which can be also known as the B2B model, the most suitable networking platform you should employ is LinkedIn. Moreover, if your brand is the type that sells its products to consumers directly, the suitable networking platforms you can employ is Instagram, Facebook or Twitter.

Your Capital

You must determine the person or body that will be in charge of handling your social media plan and strategy and also the capital you are capable of investing in your hashtag campaign and this depends totally on the budget you allocate for marketing. This factor is very essential in your decision of a suitable channel.

Your Strategy

Before creating a profile on a particular social media platform, you will need to have a comprehensive and detailed content strategy for your hashtag campaign and setting up an account is easy. Moreover, employing a sound and effective content strategy with the aim of connecting with viewers is most likely going to lead to a successful hashtag campaign. Before you start creating content, you will need to have an idea of what social networking platform you will employ and this is because certain things like copying of posts seem to go well on facebook but it might not be the same on twitter.

A guideline to launching your hashtag campaign

Make an extensive enquiry on your business and competitors

You will have to research the current ranking of your business on different social networking platforms.  This step entails discovering to an extent how effective you are on social media like Facebook, Instagram, Twitter and other known networking platforms. What exactly are they saying and blogging about your business? What exactly are they searching that is linked to your business? What type of reaction are you getting from your audience? This is some important questions you will need to provide answers to before you launch your hashtag campaign?

To provide answers to the questions above, you can take the following procedures.

Measure the level of influence your business has on people

You can employ this information for the post-campaign survey. Things that should be included in the measurement are contributors, existing followers and sources. Your primary influence can be measured by employing a monitoring tool. When you employ this tool, it will produce important information like influential users, impressions, etc.

Determine what essential keywords your business name is linked with and make up a list

Find the keywords on the social networking platform where you are likely going to execute the campaign. Determining these keywords can aid you to develop important concepts, hashtags etc. This will make you gain a wider idea of your industry and make provision for direction in creating your hashtag campaign. It is a very bad idea to execute a campaign that is alike with your competitors.

Highlight the goals of your campaign

The goals of your campaign squad should be well defined before creating the campaign content and plan. You can easily get caught up while driving innovation and creativity around your campaign to the point that its key business KPIs and metrics may become unclear.

To run an effective Hashtag Campaign contact us, Digital Marketing Agency in Mumbai.

For several years now, the lives of many people have been affected positively by social media. It has made a tremendous impact on the marketing universe and the way people get information has been upgraded. As much as social media’s importance cannot be overemphasised, some marketers and business owners do not employ social media probably because they do not trust it and I am sure that there are good reasons why they don’t.

The thing about social media marketing is that they require the force of creativity and strategy to give maximum outputs.    

Social media is so essential to the extent that over 90% of business owners and marketers employ social media. Although, it is very intriguing to know that about 50% of minute business owners do not employ social media to advance their business and this is very terrifying. Worst of all, 25% of these small businesses do not intend to use it at all in the coming years.

Make use of social media to advance your brand awareness

Develop brand recognition

Acquiring brand recognition is an essential goal of every business and this is because most people always want to purchase brands they are familiar with. Fortunately, that’s where social media comes into the picture to make it easy and effective.

Develop a network conversation around your brand

Developing a network conversation that is mainly about your products, brand and partners is very easy when you employ a robust social media marketing strategy.

Develop a means of connecting to your audience via social listening

Social listening is the act of examining social conversations within specific topics. It aids in understanding what is essential to your listeners and locate trends your target listeners are following.

Promote your brand’s story

A unique way of promoting your company’s vision and share stories is employing social media.

Productive stories can have a massive effect on your company’s profile.

Develop a customer’s trust

There is nothing productive as developing brand trust because customers love an stick to brand they trust and enjoy. The fascinating thing is that over 50% of customers who patronises your brand are likely to stick to your brand in particular. Additionally, if your customers trust your brand, they will boost your traffic.

Current and potential customer engagement

Social media allows you to communicate face to face with your brand fans and even locate new fans. On the contrary, it also grants them direct access to you and the company.

More Incoming Traffic

Without employing social media to promote your business, it limits the incoming traffic to your customers. The regular people conversant with your brand are most likely searching the net for keywords similar to your rank. Maximising social media as part of your marketing strategy eliminates difficulty when trying to reach out to others, not within your trusted customer circle. Literally, all social media profile you include in your marketing mix is a doorway to your website and technically, all piece of content you publish is another golden opportunity to gain a new customer. Social media is a whole new universe that comprises of people with different needs and manner of thinking. Advertising your brand on several platforms enables individuals to gain access to your brand. By promoting your business via social media, it will expose your business to diversified versatile consumer globally.

Cost-effective

An advertising strategy that is very cost-effective is the use of social media for marketing. Creating an account on most social media platforms is very easy and free. Investing in any sponsored promotions is very less costly compared to marketing strategies. Employing a very cost effective means of promoting your business brings maximum yields on your investment and keeps possession of a larger budget for other business and marketing expenses. When employing sponsored adverts on social media, try starting from small then when you become comfortable, you can increase your budget to uplift your strategy.

Generate leads or Find Leads

Social media is a platform where likely customers to show their interest in your brand and your products.

Social media generate leads which are very essential for business and specific advertising formats are offered on social media for the purpose of generating leads. Magnarevo, one of the top digital agencies in Mumbai can help you boost your social presence and keep your audience engaged through innovative Social Media Campaign

E-Commerce is now synonymous with online shoppers. However, there is more to E-commerce than just online shopping. It has shaped the way products are bought and sold, it has reshaped and redefined the word ‘convenience’. It has enhanced people’s purchases much more than it was traditionally. Therefore, it only makes sense for companies and organizations to pay keen attention to the growing trends in the E-commerce category.

1. Personalization

Personalization by itself is a quite broad category, however, in brief, it involves paying attention to data. Data that is constantly being picked up based on customer usage and preferences. This involves determining the preferred searches, pricing benchmarks, geographic location preferences, customer segments and much more. Therefore, it helps to get into the mind of the user and doing half of the work for them. Because of this every user will experience a much more personalised experience on what they prefer and what they do not.

2. Improved Customer relations

CRM has enhanced and will continue to enhance rapidly with the growth of E-commerce platform. No longer can organizations afford to have delayed response times to problems. Online retailing allows immediate feedback to be provided to the company. This could be used to improve the current managing strategies and troubleshoot glitches if any. One of the benefits is that the problem can be caught right at the beginning of the chain, instead of it snowballing into something major. This has been effectively in place as SMS feedback, online customer complaint generation or simple data analytics based on traffic and views etc.

3. SEO and Content

Delivering the right message across is the most important thing when it comes down to branding. A brand identity is defined by how a brand is placed online and how well it is being received. This SEO and Content now places a major role in carving a place for yourself in the online space. Content can drastically improve your visibility and thus enhance your E-commerce response.

4. Email Marketing, Influencer marketing

While email marketing may not be new to you, but doing it right is what it is all about. Email marketing helps you in having a direct connection with the customer. It helps you reach a wider customer base and hence eventually boosts the business drastically. Another option is the influencer marketing strategy. This is a rather new trend that has witnessed a steep increase. With a group of micro influencer, one can boost their E-commerce growth drastically. Nothing works as well as a word to mouth marketing. The right people promoting your product will give you more leads than a general marketing strategy.

These are some of the growing and upcoming trends that are ongoing globally. Companies must watch out for these are also follow these to directly impact their business more positively. E-Commerce has been popular in the B2C category, however, there has been a marked rise in the B2B E-commerce category as well. It’s time to leverage the internet to your advantage.

We at Magnarevo, web development company in Mumbai can help you out in building the best bespoke E-commerce website for your business.