In our modern world today, virtually most social media make use of hashtags, and now numerous organizations also make use of hashtags for running campaigns and so far it has been working well for them. Lots of brands now display hashtags mostly at the end of their adverts. Even celebrities now promote themselves using hashtags.
In most cases, hashtags display conversations about certain products or specific topics. Hashtags are also employed to advertise products and fresh campaigns, competitions, etc.
Hashtag campaigns engender lots of benefits, one of them is that they are very cost-effective and most times, they are free.
Factors you must consider when kick-starting a hashtag campaign
Due to the numerous social networking platforms available, there are certain facts that must be considered before launching a hashtag campaign. Some of which includes
One of the most essential factors that you must consider is your target viewers. You will need to discover or predict the channels your viewers are most likely to opt-in. For example, if your brand sells its products to other brands which can be also known as the B2B model, the most suitable networking platform you should employ is LinkedIn. Moreover, if your brand is the type that sells its products to consumers directly, the suitable networking platforms you can employ are Instagram, Facebook or Twitter.
You must determine the person or body that will be in charge of handling your social media plan and strategy and also the capital you are capable of investing in your hashtag campaign and this depends totally on the budget you allocate for marketing. This factor is very essential in your decision on a suitable channel.
Before creating a profile on a particular social media platform, you will need to have a comprehensive and detailed content strategy for your hashtag campaign and setting up an account is easy. Moreover, employing a sound and effective content strategy with the aim of connecting with viewers is most likely going to lead to a successful hashtag campaign. Before you start creating content, you will need to have an idea of what social networking platform you will employ and this is because certain things like copying of posts seem to go well on Facebook but it might not be the same on twitter.
A guideline to launching your hashtag campaign
Make an extensive inquiry on your business and competitors
You will have to research the current ranking of your business on different social networking platforms. This step entails discovering to an extent how effective you are on social media like Facebook, Instagram, Twitter, and other known networking platforms. What exactly are they saying and blogging about your business? What exactly are they searching for that is linked to your business? What type of reaction are you getting from your audience? This are some important questions you will need to provide answers to before you launch your hashtag campaign?
To provide answers to the questions above, you can take the following procedures.
Measure the level of influence your business has on people
You can employ this information for the post-campaign survey. Things that should be included in the measurement are contributors, existing followers, and sources. Your primary influence can be measured by employing a monitoring tool. When you employ this tool, it will produce important information like influential users, impressions, etc.
Determine what essential keywords your business name is linked with and make up a list
Find the keywords on the social networking platform where you are likely going to execute the campaign. Determining these keywords can aid you to develop important concepts, hashtags etc. This will make you gain a wider idea of your industry and make provision for direction in creating your hashtag campaign. It is a very bad idea to execute a campaign that is alike with your competitors.
Highlight the goals of your campaign
The goals of your campaign squad should be well defined before creating the campaign content and plan. You can easily get caught up while driving innovation and creativity around your campaign to the point that its key business KPIs and metrics may become unclear.