What IS BRAND IDENTITY?
The three key terms “brand,” “branding” and “brand identity” are sometimes treated as an interchangeable, but it’s not. To build a great brand for an organization you need to be aware of these 3 terms.
A brand is a unique symbol, name, design, term, logo, or mark that distinguish an organization from its rival in the eyes of the consumer.
Branding is a process which involves creating a unique name, design, symbol or an image which differentiate and identify of a product from others product.
Brand identity is a collection of all the brand elements ( such as design, logotype, symbol, name, colors etc.) that together create the right image to the customer for that organization.
Brand identity is what makes a company instantly recognizable to the eyes of target customers.
An entrepreneur can make these brand identity related mistakes:
- Not being transparent about products or services
- Overdoing Ad campaign
- Not defining clear brand Identity or poor brand guidelines
- Unnecessary funding on branding agencies with limited resources which neglect to give a strong first impression to potential customers
Tips for Building a Strong Brand Identity
1. Research and know your marketplace
First, you need to find out what your competitors are doing ? what they are struggling with? How does your customer see you V/S your competitor? Are they aware? What are there brand strategies?
Research in brand building helps you create a brand persona, it clears the picture of what exactly your brand is…
- Who is your Audience?
- Branding of your competitors
Only brand research is the way to effectively assess where you stand.
2. Brand Should Reflect Who you are
You should think hard about these:
- What actually your customers want?
- What do they want to experience?
- What are their expectations?
You should create an emotional connection with your customers and help you cultivate your unique identity. Everything from your logo, tagline, message, voice, and personality should reflect your mission.
After research and brainstorming, now we start the real fun:
A logo is a design or a small symbol which is adopted by an organization to identify its service or product. A logo is the most identifiable part of a business. Some of the biggest household names have very iconic logo which are instantly recognizable worldwide.
Like Yellow M for McDonald’s, Blue bird Icon of Twitter, blue and white script of facebook. A red and white script of Coca-Cola.
Benefits of Professional Logo Design:
- It makes a great first Impression
- Designed with a strategy and concept in mind
- It gives your business a unique identity
- It projects a professional image
4. Colour Palettes
A unique color combination is the key to express personality of your brand. Colour plays a major role on how your audience perceives your brand which is an essential step for crafting a brand identity.
5. Building The Brand Style Guide
A brand style guide is a document which codifies how a company presents its vision, target audiences, brand personality, its core values and mission to the world. It includes easy-to-follow guidelines for each and every part of the brand identity and creates a right perception to the audience.